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Oktopost
SEPTEMBER 4, 2020
When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. For savvy B2B marketers, it is an opportunity to explore a channel typically used by their B2C counterparts. Not so much.
Jon Loomer
DECEMBER 23, 2020
You’ve undoubtedly heard that Apple is making big changes to data tracking permissions in iOS 14 that could significantly impact Facebook advertisers, publishers, and app developers. You’ve surely heard of this news in stark terms, that advertising will be less effective and businesses will suffer. What’s true?
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Twist Image
JULY 31, 2013
That is the conversation that every marketing, advertising and communications agency needs to be having. This is all about the transformation of advertising agency into a digital agency. It''s self-serving for me write this (I own an independent digital marketing agency), but it''s true. We weren''t about advertising.
Oktopost
SEPTEMBER 4, 2019
The art of marketing defies easy definition. Anything you do that helps build awareness of your product and brings in customers can be correctly classified as a marketing activity. Under such a broad category, it’s no wonder that technological marketing tools pop up like mushrooms after a rainstorm.
Twist Image
JULY 18, 2013
It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. Digital advertising people can''t figure out the social aspects of Tumblr or where to put all of those ads that their clients want to spread out to as many eyeballs as possible. or another place to put an ad.
Oktopost
SEPTEMBER 22, 2021
There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. But what if you could get more out of your current organic social media marketing strategy by using the power of paid ads and sponsored content instead? Paid social offers numerous benefits to B2B marketers.
Twist Image
JULY 18, 2012
The entire construct of the advertising industry was built on the scarcity model. There was only a finite number of pages in the newspaper allotted to advertising. Beyond the politics and business of Google , the untethering of their advertising model and creation of a veritable advertising network was impressive.
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