Sprout Social

MAY 5, 2021

E-books, webinars and other lead magnets. Attending a webinar. Understanding customer sentiment. Through sentiment analysis , you can get into your audience’s headspace to understand what they’re feeling and how reps should approach them. How-to videos. Case studies. Customer reviews and testimonials.

Data 111

Data Marketing How To Collaboration 111

Keyhole.co

FEBRUARY 23, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. When’s your audience most active? Social listening tools like Keyhole act as your magnifying glass, tracking every mention, analyzing the sentiment, and even identifying the key influencers shaping the narrative. Attend webinars. So, never stop learning.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 29, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. When’s your audience most active? Social listening tools like Keyhole act as your magnifying glass, tracking every mention, analyzing the sentiment, and even identifying the key influencers shaping the narrative. Attend webinars. So, never stop learning.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Convince & Convert

MARCH 6, 2017

They’ll be joining Talkwalker on Thursday, March 16th at 8am PT/11am ET for a webinar that you do not want to miss! Samantha and Jonny are going to dive DEEP in this webinar, but here are a few reasons why measurement remains elusive for many social media marketers: 1. We Don’t Know What to Measure.

Social Media 119

Social Media NGO ROI Research 119

Keyhole.co

SEPTEMBER 20, 2023

Deep dive into the sentiment of every online conversation around your brand. It’s an all-in-one social media analytics platform with features like social listening, sentiment analysis, and competitor benchmarking. Define buyer personas and see where your customers are the most active.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

JUNE 23, 2021

In fact, recent research notes that a staggering 86% of customers say they’d stay loyal to a business that actively welcomes and educates them after a purchase. Zendesk acknowledges this, providing new customers with a variety of on-demand webinars to fully understand their products’ features. You’re invited. ??.

Strategy 118

Strategy Policies Resources Loyalty 118

Social Media Strategies Summit

FEBRUARY 13, 2020

This is likely due to the fact that decision makers across industries are active on social media. This positions Square as a supporter of the little guys, and helps build positive brand sentiment on Instagram. The trick to reaching these critical decision makers is not so different from the end consumer. PRIORITY PLATFORM: Instagram.

B2B 150

B2B Social Media Brands Hubspot 150

Sprout Social

APRIL 26, 2022

In a recent webinar hosted by the National Retail Federation and Sprout , Walmart reported that training helped grow their executive audience reach by 182%. As Hannah suggested, “Identify some easy ways for them to be more active, either on external channels like LinkedIn or Twitter, or internally on Slack or email.”.

Strategy 84

Strategy How To Training ROI 84

Sprout Social

MAY 8, 2023

With over 1 billion active users worldwide , we know that it’s one of the more popular platforms to date. With the app now amassing over 1 billion active global users who spend nearly 20 hours on the app every month, TikTok has competitive staying power. Are you looking to keep a pulse on sentiment and brand health?

Tourism 103

Tourism Travel Education Engagement 103

Oktopost

MAY 30, 2023

From turning webinars into TikTok-ready tutorials to repurposing blog content into an Instagram slideshow, there are many different ways you can breathe new life into old (but gold) content. The solution? Cut, paste, trim, revitalize and celebrate strong content all over again.

Publishing 84

Publishing Social Media Film B2B 84

Waxing UnLyrical

APRIL 27, 2016

Perhaps your own inner voice has echoed one of these sentiments recently? Look deeper at these moments for opportunities to observe your core beliefs and actively choose a more self-supporting, inspiring and encouraging narrative. These are the moments to actively practice being kinder and more loving to yourself.

Influencer 100

Influencer Patterns Comparison Sentiment 100

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. What is customer marketing? The majority of their posts come from UGC, making the pets they serve the stars of their social channels.

Strategy 116

Strategy Brands Content UGC 116

Proactive Report

JANUARY 18, 2016

Data mining/analysis of content and conversations for sentiment, gaps, education needs, questions and intent statements. These are all PR activities. Online visibility so that people looking for solutions find your website, blog and other content (SEO). Blog posts. Whitepapers. Brand Affinity. Develop “How-to” content.

Sentiment 40

Sentiment Analysis Education SEO 40

Proactive Report

JANUARY 18, 2016

Data mining/analysis of content and conversations for sentiment, gaps, education needs, questions and intent statements. These are all PR activities. Online visibility so that people looking for solutions find your website, blog and other content (SEO). Blog posts. Whitepapers. Brand Affinity. Develop “How-to” content.

Sentiment 40

Sentiment Analysis Education SEO 40

Proactive Report

JANUARY 18, 2016

Data mining/analysis of content and conversations for sentiment, gaps, education needs, questions and intent statements. These are all PR activities. Online visibility so that people looking for solutions find your website, blog and other content (SEO). Blog posts. Whitepapers. Brand Affinity. Develop “How-to” content.

Sentiment 40

Sentiment Analysis Education SEO 40

Sprout Social

OCTOBER 6, 2022

Use data to find out which of your platforms have the most active and engaged audience. And don’t be afraid to reuse content for different trends—one of the many tips you can get by rewatching our TikTok Bootcamp webinar with Auntie Anne’s Social Media Manager, Bari Rosenstein. Be consistent. Create a communication chain.

Video 123

Video Social Media How To Trends 123

Sprout Social

JULY 1, 2021

A successful strategy means that someone actively researching the product or service that you’re offering reaches your company’s website. It includes social listening , where you can see what people are discussing online and evaluating your brand sentiment. Are webinars gaining more attention than expected?

B2B 117

B2B SEO Travel Hubspot 117

Webbiquity SMM

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Of those using this channel, social media accounts for 32% of SMB marketing activities. Marketing Charts ).

Social Media 249

Social Media B2B Marketing SEO 249

agora pulse

OCTOBER 9, 2018

Whether your whole business is event related, or if you do events as part of your other activities , these saved replies will be huge time savers. This is equally true whether the event is online (like a webinar) or offline (like a conference). Activity information. They got many of the same questions over and over. ” 12.

Eventful 109

Eventful Social Media Management Conference Types 109

Keyhole.co

MAY 30, 2023

Are they writing blog posts, creating videos, or hosting webinars? Rather than wasting time manually auditing your competitors on social media, use a competitor analysis tool like Keyhole to monitor their online activity. Do they engage with their followers ? What topics are they covering?

Analysis 52

Analysis How To Marketing Price 52

Pixlee

JANUARY 18, 2022

They are a section of customers who, after continued engagement with your business, become spokespersons for your brand and actively promote it within their own circles. Ratings & Review solutions like TurnTo prove valuable for leading brands looking to capture customer sentiment. Checkout Comments on Revel Nail’s product page.

Brands 52

Brands UGC How To Apparel 52

Hootsuite

OCTOBER 28, 2019

Consumer : these metrics reflect how active customers think and feel about your brand. subscribe to your newsletter, download a gated content asset, register for a webinar) against that page’s total visitors. These numbers reflect how your active customers think and feel about your brand. one to 10) or sentimentally (e.g.,

Metrics 112

Metrics Social Media CPM CPC 112

Hootsuite

SEPTEMBER 3, 2020

Bonus: Watch the full webinar, How to Finish Strong on Social in 2020: An Update from Hootsuite’s Social Trends Team , for a lively discussion on the topics in this blog post, including a Q&A with the live webinar attendees. Brand purpose and employee activism: why taking a stand has worked for some brands—but not others.

Trends 144

Trends Social Media HootSuite Embedding 144

Sprout Social

JANUARY 12, 2021

Always look at engagement and sentiment. But going a layer deeper, sentiment, feelings and emotions are what drive a person’s reaction to your content. Engagement rates speak to the relevance of your content and track how actively involved with your content your audience is.

Data 144

Data Social Media Content Sentiment 144

Hootsuite

DECEMBER 8, 2021

A social media goal is a statement about what you want to achieve with your marketing activity. Well-made goals will help you: structure and streamline your workflow, manage your budget, demonstrate your marketing’s return on investment , align your social media activity with your organization’s wider business goals. Time-bound.

Social Media 145

Social Media Strategy HootSuite Reputation 145

Sprout Social

JUNE 20, 2023

For example, you can measure brand awareness through metrics including: Website traffic Social media messages and @mentions Engagement (ex: social shares, views, saves) Social followers Conversations and sentiment analysis Awareness isn’t something that happens by accident. But the sentiment remains the same!

Brands 87

Brands How To Sentiment Social Media Management 87

Convince & Convert

FEBRUARY 23, 2010

But, figuring out which of these is the primary reason you’re active in social media, and how to allocate resources accordingly is going to be a major issue, as norms, software, and staffing around each approach are starting to diverge. link] staciesgifts My sentiments are with John on this matter. Gravity Garden [link].

Social Media 118

Social Media Strategy Social CRM Company 118

Hootsuite

AUGUST 26, 2020

Activity Dashboard. Visit the Activity dashboard for qualitative insights on the following metrics: Likes. The activity page offers qualitative insights into your LinkedIn presence. Read comments and look at mentions to gauge sentiment and identify reasons behind particular data trends. LinkedIn Post Analytics.

Analytics 145

Analytics LinkedIn HootSuite Marketing 145

Hootsuite

MAY 9, 2023

Think ebooks, white papers, webinars, and any how-to content you’ve created. You may host most of these materials on your website, but some, like a webinar done over Zoom, perhaps, can live elsewhere. While largely outside of your control, these channels can be a good indication of public sentiment surrounding your brand.

Tips 98

Tips Content HootSuite UGC 98

Sprout Social

SEPTEMBER 7, 2021

Activating a celebrity’s followers gives brands access to hundreds (if not thousands) of consumers who are ready to engage and spend with that brand. The people interacting with your social content aren’t a homogenous group of consumers and are actively looking to see which brands are prioritizing diversity, equity and inclusion on social.

Campaign 129

Campaign Social Media Collaboration Apple 129

Sprout Social

JANUARY 11, 2021

Below’s an example of what social activity reporting looks like in Sprout Social. If a discussion-based post gets shared around, it might be worth expanding on that discussion for the take of a blog post , webinar or other pieces of content. Dig into sentiment analysis to see how your customers feel. The list goes on.

Campaign 106

Campaign Social Media Hashtag Sentiment 106

Waxing UnLyrical

DECEMBER 4, 2010

And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm. Makes sense to me. Over the last 10 years, I’ve been quite amazed at how philanthropic Americans are in general. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Class 233

Class Campaign Klout Influencer 233

Sprout Social

JANUARY 5, 2021

Case in point, consider the skepticism of the platform in 2019 versus its rapid approach toward one billion active users in 2021. Not only are businesses of all shapes and sizes active via social, but so are consumers. The good news is that trendspotting is a skill that you can actively develop and refine over time.

Strategy 126

Strategy Content How To Trends 126

Oktopost

JUNE 9, 2020

And the best part is, employee advocacy organically emerges from the bottom-up, where up to half of your employees already actively post company-related content , pictures or videos on social media. Sales reps with an active and engaging social profile are more likely to be recognized in the industry. Thought leadership.

B2B 144

B2B Survey ROI Metrics 144

Bare Feet Studios

MARCH 19, 2010

It’s perfect timing as I held a webinar training this morning with a new client who shared concerns about the possibility of negative comments and inappropriate photos as a reason her brand is moving slowly with social media. If your brand already has high favorable sentiment, you are ahead of the game.

Social Media 40

Social Media Upcoming Conference Comments 40

Hootsuite

JULY 17, 2023

Brandwatch Brandwatch is a tool for conducting market research and measuring brand sentiment. Source Best for: Enterprise-level brands looking for a solution to measure engagement and brand sentiment. Best for: Midsize or large companies that want to monitor and analyze conversations and consumer sentiment outside of social media.

Social Media 70

Social Media Tools HootSuite Price 70

Keyhole.co

APRIL 26, 2023

Most likely, you’ve already turned to how-to blogs, attended Nailing Twitter Marketing webinars, and subscribed to random newsletters for newer and better social media insights. Mostly used as a social media management tool, Hootsuite can also be used to assess one’s social media activity and impact, track and boost responsiveness.

Analytics 52

Analytics Twitter Data How To 52