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From Obscurity to Opportunity: Demystifying Dark Social

Oktopost

It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. Because messaging apps such as WhatsApp boast 2 billion users in 2023 , it’s safe to assume there’s a lot of activity that goes unattributed each and every day.

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The 47 Best Twitter Tools to Use in Your 2022 Marketing Strategy

Hootsuite

Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? The AI engine continuously monitors your own activities and the actions of your user base, and then makes suggestions to improve your engagement. See demographic data, sentiments, and what users are saying and to whom.

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Top 7 Brand24 Alternatives For 2024

Keyhole.co

One such platform is Brand24, a popular social listening tool that can track your social media mentions, leverage sentiment analysis, and create reports. Find out when your audience is the most active, share reports, and collaborate with your team and clients on this end-to-end social media solution. Choose your Keyhole package today!

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9 Essential Social Media Metrics to track [+ 5 Best Tools to Monitor Them!]

Keyhole.co

Your brands’ social media accounts are now all active with heightened engagement rates. Volume and Sentiment 5. Volume and Sentiment. Sentiment shows you how people feel about your brand. To measure sentiment, monitor messages and relevant keywords online. Sentiments around your brand. Engagement 4.

Metrics 98
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How to Save Time with AI Social Media Content Creation

Buffer Social

This tool takes your website URL and themes as input and serves 20 to 25 pieces of social media and blog content weekly to choose from. These AI tools can give you the inside scoop on audience sentiment, helping you build a social media content creation strategy that hits the bullseye.

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10 Steps to Build Your Social Customer Care Strategy

Social Media Strategies Summit

Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time. Do they actively contribute to the platform or use it passively (e.g., You’d like to think people would ask you questions directly , but that’s not always true.

Strategy 130
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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Use a URL shortener Besides making your social posts tidy, shortening links also lets you add tracking information for accurate analytics measurement. URL shortener. Set up UTMs and referral links A “UTM link” is simply a URL with tracking parameters in it, exactly like the above example from our Ow.ly You can also customize Ow.ly

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