Convince & Convert

MARCH 6, 2017

They’ll be joining Talkwalker on Thursday, March 16th at 8am PT/11am ET for a webinar that you do not want to miss! Samantha and Jonny are going to dive DEEP in this webinar, but here are a few reasons why measurement remains elusive for many social media marketers: 1. We Don’t Know What to Measure.

Social Media 120

Social Media NGO ROI Research 120

Oktopost

MAY 30, 2023

By now, even brands that would consider themselves social media sceptics understand how to analyze those metrics. From turning webinars into TikTok-ready tutorials to repurposing blog content into an Instagram slideshow, there are many different ways you can breathe new life into old (but gold) content. The solution?

Publishing 84

Publishing Social Media Film B2B 84

Keyhole.co

SEPTEMBER 20, 2023

Deep dive into the sentiment of every online conversation around your brand. It’s an all-in-one social media analytics platform with features like social listening, sentiment analysis, and competitor benchmarking. Define buyer personas and see where your customers are the most active.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. What is customer marketing? The majority of their posts come from UGC, making the pets they serve the stars of their social channels.

Strategy 120

Strategy Brands Content UGC 120

Webbiquity SMM

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Of those using this channel, social media accounts for 32% of SMB marketing activities. Marketing Charts ).

Social Media 245

Social Media B2B Marketing SEO 245

Keyhole.co

MAY 30, 2023

Are they writing blog posts, creating videos, or hosting webinars? Rather than wasting time manually auditing your competitors on social media, use a competitor analysis tool like Keyhole to monitor their online activity. Do they engage with their followers ? What topics are they covering?

Analysis 52

Analysis How To Marketing Price 52

Hootsuite

DECEMBER 8, 2021

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. A social media goal is a statement about what you want to achieve with your marketing activity. You’ll want to think about which social metrics you can use to measure your success. Attainable.

Social Media 145

Social Media Strategy HootSuite Reputation 145

Hootsuite

AUGUST 26, 2020

LinkedIn analytics metrics are the proof points of your LinkedIn marketing efforts. Learn where to find your company page ’s analytics and the best metrics to track. Updates (engagement metrics for content posted on LinkedIn). Activity Dashboard. The activity page offers qualitative insights into your LinkedIn presence.

Analytics 145

Analytics LinkedIn HootSuite Marketing 145

Sprout Social

JANUARY 12, 2021

If you need a little help with content ideas or deciding on your KPIs for each stage of the funnel, check out our social media metrics map ! Always look at engagement and sentiment. But going a layer deeper, sentiment, feelings and emotions are what drive a person’s reaction to your content.

Data 144

Data Social Media Content Sentiment 144

Hootsuite

SEPTEMBER 3, 2020

Bonus: Watch the full webinar, How to Finish Strong on Social in 2020: An Update from Hootsuite’s Social Trends Team , for a lively discussion on the topics in this blog post, including a Q&A with the live webinar attendees. Brand purpose and employee activism: why taking a stand has worked for some brands—but not others.

Trends 144

Trends Social Media HootSuite Embedding 144

Sprout Social

JANUARY 11, 2021

Shares sometimes get a bad rap for being a “vanity metric.” Shares are unique versus engagements metrics such as “Likes” or comments. Thus the negative “vanity metric” label we mentioned earlier. This speaks to the importance of tying your social shares to actual business goals and metrics.

Campaign 110

Campaign Social Media Hashtag Sentiment 110

Sprout Social

JUNE 20, 2023

For example, you can measure brand awareness through metrics including: Website traffic Social media messages and @mentions Engagement (ex: social shares, views, saves) Social followers Conversations and sentiment analysis Awareness isn’t something that happens by accident. But the sentiment remains the same!

Brands 90

Brands How To Sentiment Social Media Management 90

Oktopost

JUNE 9, 2020

And the best part is, employee advocacy organically emerges from the bottom-up, where up to half of your employees already actively post company-related content , pictures or videos on social media. Sales reps with an active and engaging social profile are more likely to be recognized in the industry. Thought leadership.

B2B 144

B2B Survey ROI Metrics 144

Keyhole.co

APRIL 26, 2023

Most likely, you’ve already turned to how-to blogs, attended Nailing Twitter Marketing webinars, and subscribed to random newsletters for newer and better social media insights. Why Do You Need Twitter Analytics Analyzing your Twitter metrics will give you an answer to the questions that are key to boosting traffic and sales.

Analytics 52

Analytics Twitter Data How To 52

Hootsuite

MAY 9, 2023

Think ebooks, white papers, webinars, and any how-to content you’ve created. You may host most of these materials on your website, but some, like a webinar done over Zoom, perhaps, can live elsewhere. While largely outside of your control, these channels can be a good indication of public sentiment surrounding your brand.

Tips 99

Tips Content HootSuite UGC 99

Keyhole.co

NOVEMBER 10, 2020

You’ve likely turned to how-to blogs, attended webinars, and subscribed to newsletters for newer and better social media insights. We’ll discuss: The basics of Twitter Analytics The benefits of tracking Twitter Analytics The key Twitter Analytics metrics The best-available Twitter Analytics tools. Union Metrics 4. Hootsuite 5.

Analytics 105

Analytics Twitter HootSuite Metrics 105

Sprout Social

JANUARY 5, 2021

Case in point, consider the skepticism of the platform in 2019 versus its rapid approach toward one billion active users in 2021. Not only are businesses of all shapes and sizes active via social, but so are consumers. The good news is that trendspotting is a skill that you can actively develop and refine over time.

Strategy 129

Strategy Content How To Trends 129

Keyhole.co

JANUARY 26, 2023

Most likely, you’ve already turned to how-to blogs, attended Nailing Twitter Marketing webinars, and subscribed to random newsletters for newer and better social media insights. Why Do You Need Twitter Analytics Analyzing your Twitter metrics will give you an answer to the questions that are key to boosting traffic and sales.

Analytics 52

Analytics Twitter Metrics HootSuite 52

Sprout Social

SEPTEMBER 7, 2021

Activating a celebrity’s followers gives brands access to hundreds (if not thousands) of consumers who are ready to engage and spend with that brand. The people interacting with your social content aren’t a homogenous group of consumers and are actively looking to see which brands are prioritizing diversity, equity and inclusion on social.

Campaign 132

Campaign Social Media Collaboration Apple 132

Hootsuite

JULY 17, 2023

Brandwatch Brandwatch is a tool for conducting market research and measuring brand sentiment. The enterprise-level solution helps marketers gather industry data, dive into consumer insights, and track brand performance metrics all in one place. Pricing: Brandwatch offers three pricing plans.

Social Media 71

Social Media Tools HootSuite Price 71

Convince & Convert

AUGUST 18, 2010

I mirror your sentiments. An active agency social media presence will lead to expertise in the agency. Its great to see this conversation so relevant active! Once we can start to get those metrics for clients, the conversation will be much easier to have. It's best to demonstrate by doing. Thanks, Jay!

Questions 162

Questions Social Media Consultant Education 162

Convince & Convert

APRIL 28, 2010

The impressions may well depend on too many assumptions, whereas using the behavioral metrics are more real (I wouldn't attempt a multiplier though. The impressions may well depend on too many assumptions, whereas using the behavioral metrics are more real (I wouldn't attempt a multiplier though. Sore spot with us PR types.)

Social Media 150

Social Media Strategy Influencer Social CRM 150

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. If barber shops were still driving consumer sentiment, I’d be writing this post about barber shop marketing. Be where your customers are.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

SEPTEMBER 21, 2010

Sentiment: How much are you willing to automate verse check by hand? Like you say, it depends on what your metrics and goals are. Like you say, it depends on what your metrics and goals are. Again, a company needs to listen and find where the customer base is active. In other words, how accurate does it need to be?

Social Media 158

Social Media Radian6 Strategy SM2 158

Razor Social

DECEMBER 21, 2016

Testing, analytics, and optimization of your marketing activities are critical to success. Other useful features include sentiment monitoring and trending topics analytics, mobile app analytics, event tracking, and much more. Hotjar is a tool that offers some interesting metrics that you cannot get from Google Analytics.

Tools 40

Tools BuzzStream Marketing Template 40

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The answer is no, but it’s still a metric that is close to Larry Page’s heart. 10 Metrics to Check When Your Traffic Crashes : With Google consistently trying to provide the best search experience, your rankings may fall at any time. Consider focusing your link building tactics internally — that is, on your site.

Marketing 264

Marketing SEO Case Study Small Business 264

Buffer Social

MARCH 15, 2018

Union Metrics. Once you’ve researched all your options and if you think Buffer Reply might suit your needs, we would love for you to check out our webinar on engaging with your customers using Buffer Reply. Union Metrics. Here’s an overview of all the tools in this blog post: Buffer Reply. Sprout Social. Agorapulse.

Social Media 110

Social Media Tools Tweetdeck Price 110

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. It's a sci-fi thriller in the making, no doubt. link] Veftengsl Great post!

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. It's a sci-fi thriller in the making, no doubt. link] Veftengsl Great post!

Facebook 167

Facebook Consultant Social Media Sites 167

Hootsuite

MARCH 31, 2020

The AMA concept began on Reddit, but AMAs are now popping up in other social settings, like webinars, Facebook Live, or Instagram Stories. Most social networks include their own analytics tools to help businesses analyze how well their posts are doing for metrics such as reach, engagement, and follower growth. See Conversion rate.

List 145

List Social Media HootSuite URL 145