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Competitive Benchmarking Tactics for the Pharmaceutical Industry in the Age of Social Media? | Q&A with Yann Guilain, Digimind

Digimind

Nowhere is competitive benchmarking more important than in the global pharmaceutical industry, where the process for developing and releasing a new drug is complex, high-risk, and requires significant effort and resources. Sharing intelligence is equally important to fuel business strategies and growing market share, as well as attaining it.

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Competitive Benchmarking Tactics for the Pharmaceutical Industry in the Age of Social Media? | Q&A with Yann Guilain, Digimind

Digimind

Nowhere is competitive benchmarking more important than in the global pharmaceutical industry, where the process for developing and releasing a new drug is complex, high-risk, and requires significant effort and resources. Sharing intelligence is equally important to fuel business strategies and growing market share, as well as attaining it.

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6 Crucial Findings From Netline’s 2024 B2B Content Consumption Report

Convince & Convert

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. million first-party content registrations and offers a map for marketers in search of treasure (aka new business). This is a preview.

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Best Practices for Using Social Media Listening to Improve Your Marketing Strategy

Social Media Strategies Summit

Want to know why social media listening should absolutely, 100% be part of your marketing plans right now? About 6,000 tweets are posted every second, not to mention all the activity on every other social platform and website. In other words, they’re an ideal market for a brand like Tylenol. Well, let me give you an example.

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How Brands in the Pharmaceutical Industry Stack Up

Unmetric

Social media has been established as one of the key channels of the modern day marketing mix. Except for Bayer, Novartis and a few others, many brands chose to not be active on Instagram. The newsfeed structure of social networks demands that marketers be smart to get their content visibility. Content & Campaigns.

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17 Tweetchats for Social Media, Marketing and PR folks

Direct Marketing Observations

I thought I might condense it a bit and focus not only on Tweetchats that I was familiar with, but also those that would benefit the Social Media, Marketing and PR folks out there, and which also had solid participation as well. 3) #b2bcha t is a weekly conversation for B2B marketers; Thursdays 8 pm Eastern. 10) #pr20chat PR 2.0

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5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

Sometimes it’s not that brands don’t care, it’s because they didn’t hear (on time), because they weren’t actively listening. Regeneron Pharmaceuticals. Become Socially Active. And there’s a lot of talk, discussions and conversations taking place in active groups. Fast Retailing.