Oktopost

JANUARY 10, 2022

Jennifer Gutman, Director of Social Strategy goes Behind the Post to break down common social media misconceptions . Can you actually measure the ROI of social media? Can you hire a millennial to run your social and be successful? Listen to the Podcast: Or subscribe on Spotify or Youtube.

Social Media 158

Social Media B2B Social Media Management Hosting 158

Oktopost

APRIL 25, 2022

Hot Topics in this episode: How to make management consulting engaging and authentic on social. Gaining social media buy-in from executives and leadership. The importance of using data to guide every social activity. Behind the Post is a podcast by Social Media Managers, for Social Media Managers.

Data 118

Data Strategy How To Social Media Management 118

agora pulse

NOVEMBER 3, 2016

Have you attended a bunch of Twitter chats and are thinking about hosting a Twitter chat of your own? Why Host a Twitter Chat? When you are a mere participant in a Twitter chat, you can respond, but when you are hosting a chat, you can direct. Madalyn Sklar hosts a Twitter chat on Thursdays. The Technicalities.

Hosting 60

Hosting Twitter How To Hashtag 60

Proactive Report

MARCH 13, 2015

As the digital world continues its headlong rush into the future, with new tools and toys popping up all the time, managing a brand’s social media program has become a very time-intensive activity. MANAGING YOUR SOCIAL MEDIA PR CAMPAIGNS. MANAGING YOUR SOCIAL MEDIA PR CAMPAIGNS.

Social Media Management 40

Social Media Management Social Media Hosting Tools 40

Proactive Report

MARCH 13, 2015

As the digital world continues its headlong rush into the future, with new tools and toys popping up all the time, managing a brand’s social media program has become a very time-intensive activity. MANAGING YOUR SOCIAL MEDIA PR CAMPAIGNS. MANAGING YOUR SOCIAL MEDIA PR CAMPAIGNS.

Social Media Management 40

Social Media Management Social Media Hosting Influencer 40

Social Media Strategies Summit

SEPTEMBER 18, 2023

In this article, we’ll share insights from Port of Seattle’s Social Media Program Manager Abbey Lampert , who speaks about: How to manage an influencer program on a small budget Tips for building relationships with local influencers Best practices for hosting influencer events Her learnings benefit what Abbey calls “less sexy organizations” (i.e.,

Influencer 130

Influencer Travel Retail UGC 130

Convince & Convert

FEBRUARY 15, 2013

Jessica Gioglio , Public Relations and Social Media Manager at Dunkin’ Donuts , joins the Social Pros Podcast this week to discuss Dunkin’s army of brand advocates, whether frequency of using a brand contributes to brand loyalty, and what the social media staffing looks like at a company as socially active as Dunkin’ Donuts.

Activities 131

Activities Tumblr How To Fashion 131

Oktopost

JUNE 6, 2022

Stopping by the Behind the Post podcast is Bev Barnett , Senior Customer Advocacy Manager at Workday. She breaks down step by step the importance of the voice of your customers, the role of community, and best practices for social media managers. Hot Topics: How Customer Advocacy differs from Customer-Based Marketing.

Social Media Management 69

Social Media Management Apple B2B Meeting 69

Buffer Social

JANUARY 25, 2017

We are excited to share our fifth, very special bonus podcast episode with you on the 9 essential social media manager skills and qualities found in top industry leaders. These bonus episodes offer a fun change of pace from our traditional “interview-style” episodes on The Science of Social Media.

Social Media Management 40

Social Media Management Skills Industry Social Media 40

Buffer Social

SEPTEMBER 28, 2023

Though some companies prefer that anyone on their team not have side projects and actively discourage it, that has never been our way at Buffer. Freelance Mitra: Social media manager for The Used , Atreyu , and Thrice Mitra is the social media manager for bands The Used, Atreyu, and Thrice.

Project 62

Project Team Journal Hosting 62

Social Media Strategies Summit

JUNE 3, 2021

Panelist Anna Vacchi Hill , Senior Public Information Officer and Social Media Manager at the City of San Diego, developed the city’s first social media policy and has been consistently growing its audience on Instagram. She suggests joining the Government Social Media Group on Facebook.

Engagement 149

Engagement Communities Video Tourism 149

Oktopost

DECEMBER 16, 2020

Day is the Managing Director, leading the commercial operations across EMEA and Asia Pacific here at Oktopost, a market leader in B2B social media management and employee advocacy solutions. Like What You Heard?

Team 125

Team B2B Apple Banking 125

agora pulse

APRIL 1, 2020

If you are a social media manager who has just lost her job, I’d like to help you get back on your tweeting feet. Start by saying this to yourself: Even in turbulent times, social media jobs are out there. Google can give you just about anything … including jobs for social media management.

Social Media 129

Social Media Social Media Management How To Course 129

Oktopost

APRIL 9, 2024

You can optimize and leverage your social media presence by engaging in conversations on relevant topics within your communities, offering thought leadership with organic written content, and using social media listening and scheduling tools to find active discussions and maintain a consistent level of engagement.

B2B 62

B2B Marketing ROI Hubspot 62

Social Media Strategies Summit

DECEMBER 16, 2022

Karla Fung , Social Media Manager at UC Davis, hosted our Higher Ed Summit session and featured expert insights from: Sarah Barnes , Associate Director, Communications and Marketing, Harvey Mudd College. Lawerence Synett , Director of Social Media, University of Colorado Denver. But recruitment takes time.

Social Media 130

Social Media UGC Project Collaboration 130

Social Media Strategies Summit

FEBRUARY 18, 2021

Well, one of the best ways to use live videos is to host a Q&A session with your audience. You can also use live videos to host an interview or a talk with an industry influencer. So, make sure that you use social media to effectively showcase your products and their features in a natural way.

Trends 193

Trends Social Media Authentication Instagram 193

Buffer Social

AUGUST 14, 2023

Earlier this year, our social media manager, Mitra, published a TikTok to the Buffer account that went viral, with over two million views and more than 100,000 likes at last count. They allow you to understand who your audience is, what content they engage with, and when they are most active.

Analytics 84

Analytics Overview Metrics Trends 84

agora pulse

APRIL 28, 2020

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Are you hoping to become a social media manager, either for your own business or as a consultant to others? What is the best aspect of being a social media manager?

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Buffer Social

JANUARY 22, 2024

  She shared three key factors contributing to this shift – Social media managers increasingly need an alternative to X (Twitter). ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Oktopost

MARCH 4, 2024

B2B SaaS marketing refers to all marketing activities B2B SaaS companies use to improve brand visibility , get leads down the funnel, and ultimately increase customer acquisition, retention, and revenue. The goal is to implement a range of top, middle, and bottom-of-the-funnel marketing activities covering every funnel stage.

B2B 62

B2B Strategy Marketing Case Study 62

Sprout Social

NOVEMBER 27, 2023

Brought to life in March 2022, The Arboretum (Arb), a virtual community powered by Sprout, has become a thriving hub for social and marketing professionals—from practitioners to C-suite executives. Members also discover more impactful ways to communicate the value of social to leadership teams.

Communities 78

Communities Community building Industry Crowdsourcing 78

Unmetric

JUNE 18, 2019

Today, Facebook plays host to over 60 million business pages on its site. Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. Now, here’s where it gets interesting.

Analytics 119

Analytics Tools Facebook Overview 119

Sprout Social

FEBRUARY 15, 2024

Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. It shows that your audience is actively engaging in a conversation about your brand.

Engagement 97

Engagement Tips Loyalty Metrics 97

Keyhole.co

DECEMBER 13, 2023

Our tool excels at tracking and gathering real-time social media data and using simple graphs and pie charts to depict the information. Keyhole is a Mention alternative offering end-to-end social media management packages. Sprout Social Another popular name among Mention alternatives is Sprout Social.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Oktopost

MARCH 16, 2020

With each new unanticipated twist being thrown your way, your social media management platform provider should have basic Social Media Crisis Management capabilities to help you prepare for any situation that may come your way.

Social Media 104

Social Media Module How To Meeting 104

Ignite Social Media

JANUARY 25, 2018

Over the last few years, we’ve noticed the trend of many companies deciding whether to take some or all of their social media efforts in-house. Based on this, we’d advise having at least one in-house resource that can manage and oversee social media activities on behalf of the brand.

Social Media 134

Social Media Marketing Resources Trends 134

Convince & Convert

JULY 31, 2012

Wildfire , a pioneering social media management software application that specialized in contests and promotions, announced today that it has been bought by Google for a smooth $250 million. Jay Baer is a hype-free social media and content strategist & speaker, and co-author of The NOW Revolution.

Google 165

Google Adwords Software Social Media Management 165

Hootsuite

JANUARY 18, 2024

Worldwide, social users spend almost two and a half hours on social platforms each day. No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. Find more eye-popping stats about social media here !)

Social Media 121

Social Media Tips HootSuite Marketing 121

Sprout Social

FEBRUARY 16, 2023

I don’t think of social as exclusively a brand or marketing activity,” says Dietrich. A strategic, social-first brand presence can serve as an entry point into the valuable conversations that are moving the needle for your brand. How could an integrated social media management tool support your customer care efforts?

Social Media 106

Social Media Marketing Atlassian Team 106

agora pulse

OCTOBER 9, 2018

A lot of social media managers I speak to worry that using saved replies will make them sound unnatural and robotic. You might get a question like: “Do you host events?” “Yes, we love to host events! Activity information. Want to save time and improve customer experience? ” 12.

Eventful 109

Eventful Social Media Management Conference Types 109

Sprout Social

JULY 21, 2022

Platforms like Instagram, which has more than 1 billion monthly active users , have made it easier than ever before to curate and share photos and images. Brands looking to implement this type of social media marketing should focus on high-quality, creative visuals that tell a story. Live streaming apps. Discussion forums.

Types 145

Types Social Media Microblogging Overview 145

Oktopost

OCTOBER 26, 2020

Why you need a social media management tool. It’s easy to assume that B2B social selling can and should be limited to LinkedIn, as Twitter and Facebook are almost exclusively B2C channels. Without a single central tool to manage, synchronize, publish, analyze and optimize all your activity on all the relevant platforms?

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Unmetric

JUNE 11, 2019

We all know how big of a role social media plays for business and that managing multiple social accounts on different social media networks can be time-consuming. But luckily there are several analytical tools to help marketers automate such mundane activities. Salesforce Social Studio.

Analytics 125

Analytics Tools Social Media Curation 125

agora pulse

JANUARY 27, 2021

billion daily active users, Facebook is the world’s biggest social media platform—and a great place to promote your business. You can also try other best practices for getting more Facebook followers , including hosting giveaways and creating viral content. Check out these tips for managing Facebook Ad comments.).

Facebook 91

Facebook How To URL Template 91

agora pulse

JUNE 16, 2020

Don’t overlook social media and its power in recruitment. Here’s a look at social media for universities. The idea that most major universities need to actively recruit students may be shocking, especially when plenty of potential students often are turned away for undergraduate and graduate degrees alike.

Social Media 91

Social Media Hashtag Applications Social Media Management 91

Oktopost

OCTOBER 19, 2020

This is a summary of our latest webinar “From the Experts: The Power of Social Engagement”, hosted with our good friend and partner, Jamie Lewis, Director of Business Development at Marketo Engage , an Adobe Company. Watch the full on-demand recording here: Why Do I Need Social Media?

Engagement 118

Engagement B2B Data Social Media 118