Laurel Papworth

FEBRUARY 18, 2016

Shares Social Media has trained artificial intelligence and now Big Data is taking over. They are focussing on the DATA behind social media. I’ve been giving some keynote presentations and one day workshop in the last year on Big Data and Social Media, and this is a summary of the marketing part of those workbooks.

Data 40

Data Social Media Insurance Training 40

Koka Sexton

MAY 21, 2013

Most people understand that LinkedIn is no longer just an online resume but a robust social network where professionals are able to connect, share and gather insights from others in their industry. One of the recent enhancements to LinkedIn is the ability to share rich-media into the activity stream like pictures.

Meme 106

Meme LinkedIn Social Graph Activities 106

Laurel Papworth

FEBRUARY 19, 2013

million Australian Monthly ACTIVE Users and determine how they were feeling about Julia Gillard, Tony Abbott, the Labor Party or the Liberal Part? I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Well actually, we can.

Research 107

Research Nielsen Sentiment Facebook 107

Twist Image

SEPTEMBER 20, 2011

Now, before we all run to the hills in an attempt to define "success," I'm going to say that success is defined by having an active audience (a group that not only cares about what you tweet, but interacts and shares those messages with their own social graphs). mass media. social graph.

Twitter 94

Twitter Social Graph Case Study YouTube 94

Little Web Giants

NOVEMBER 4, 2014

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. As a result, I am winning a trip to the SMX Social Media Marketing Conference. Facebook is a social network for individuals and businesses. Monthly Active Users.

Social Media 28

Social Media Facebook Marketing CPM 28

Twist Image

OCTOBER 3, 2013

Prior to the mass popularization of social media, there was an interesting functionality for blogs called the trackback. These nefarious groups seeking free links have become quite sophisticated. digital media. social graph. social media. social networks. Why not tweet your comment?

Comments 102

Comments Social Graph Publishing Curation 102

Convince & Convert

FEBRUARY 10, 2010

But the problem with email and social media is that too many people are positioning it as an either/or scenario. Several blog posts have foolishly been written about social media “killing&# email. Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media.

Social Media 128

Social Media Marketing Social CRM Consultant 128

Koka Sexton

MARCH 19, 2012

They answered questions about everything from what sales managers do wrong, to how social media has changed the sales landscape forever. I ran the social selling track and held panels with customers and companies like Sprout Social , Extole , Yammer Cornerstone OnDemand and others. Social media as a broadcast channel .

Press Release 96

Press Release Skills Yammer Social Networking 96

Social Media Strategery

MARCH 3, 2011

the Schools App allows you to create a private, branded social network for your students within Facebook that will engage them in ways that Pages and Groups can’t. Groups are great for small groups of people to share and communicate. Created by Inigral Inc. , Students self organize on Facebook all the time.

Education 130

Education Class Groups Groups 130

Twist Image

FEBRUARY 1, 2017

Massive technological innovation number one: Facebook mixes your daily usage, these external data sources and your social graph using machine learning. Push that thinking further: think about your user activity, online sentiment analysis and more. Right now, creativity is held in a small group of individuals. innovation.

Advertising 40

Advertising Sentiment Social Graph System 40

Bare Feet Studios

OCTOBER 10, 2008

The social web creates a LOT of noise – it’s one of the things that keeps people from participating in it. On the contrary, finding the signals within the noise is not easy, not obvious, and when it comes to businesses developing social media campaigns, I do support the likes of, “Don’t try this yourself.

Social Media 40

Social Media Construction Consultant Upcoming 40

Buzz Marketing for Technology

SEPTEMBER 22, 2008

That's when we make the pivot from finding a target audience and moving messages to them – to creating Social Branded Applications that give away the message and letting the audience tailor it to the social graph. New Balance Created a Social Branded Application to get in front of key customer and influencers.

Applications 100

Applications Social Networking Web 2.0 Brands 100

Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Here are 4 ways to find out where your customers are in social media: 1. Hire a Spy Flowtown and Rapleaf are two of the leaders in the emerging field of social anthropology. What do I do?”

Social Media 155

Social Media ScoutLabs Company Consultant 155

Bare Feet Studios

JUNE 9, 2010

I think there is a very large group of users beyond the technorati – I am not lobbying for elitism. It’s the brevity, lack of necessity to “friend&# and the fact that it’s free for everyone that defines the quality of the social graph I can develop within it. I don’t agree. Would I pay for it?

Upcoming 57

Upcoming Conference Social Graph Flickr 57

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan?

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Proactive Report

DECEMBER 21, 2010

EyeforTravel published their 2011 Trends and their number one pick is the increasing need to integrate social content and activity on your corporate website. Sites will become a hub to aggregate and explain activity on social networks, and add long-form value. How do you integrate social content and activity on your site?

Sites 85

Sites Trends Social Media Social Graph 85

Proactive Report

NOVEMBER 10, 2012

Although the majority of businesses are using social media in one form or another a report from the Society of Human Resource Managemen t (SHRM) says 72 percent of businesses don’t have a clear strategy or goals for their social media activities. Social Audit. Consequently showing ROI is almost impossible.

Mobile 111

Mobile Reputation Social Graph Skills 111

Convince & Convert

SEPTEMBER 8, 2010

Nearly all the once mighty, now defunct social network or community sites unfurled and died after being purchased. The tools of social media always change. And that’s why your social media strategy must be tools-agnostic. MySpace used to be Janet, and now it’s LaToya – at best. The goals shift.

MySpace 137

MySpace Facebook Social CRM Consultant 137

Webbiquity SMM

APRIL 9, 2012

Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. Cool Social Media Tools.

Review 200

Review Tools Social Media Klout 200

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.

Foursquare 152

Foursquare Analysis Consultant Mobile 152

Laurel Papworth

AUGUST 1, 2010

Called Facebook “Credit&# it includes a real world component named, rather fetchingly, “App2User&# , which aims to encourage merchants and loyalty programs like Qantas Frequent Flyer points and Flybuys and whatnot to use the Facebook points social media system. Social Networks and Online Communities – maybe Twitter?

Facebook 105

Facebook Virtual World Foursquare Banking 105