Social media loyalty: me like you long time (but me hard to get)
Mindjumpers
JANUARY 3, 2011
At least, according to the 2010 edition of the ‘Consumer New Media Study’ by Cone, a Boston-based Omnicom Group company that specializes in brand trust. The average user of social and new media follows less than five brands. A second question is of course “what is a brand”? Did Cone include “personal brands”, “media brands” etc.
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