Social Media Strategies Summit

AUGUST 15, 2023

Carrie Phillips is chief communications and marketing officer at the University of Arkansas at Little Rock and was previously director of university marketing and communication at Arkansas Tech University. Carrie is active on LinkedIn , posting on average at least a couple of times a week. Where Can You Find Them?

Marketing 240

Marketing Education Forums LinkedIn 240

Buffer Social

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? So how do you do it? And is it worth it?

Communities 78

Communities Social Media Community building Groups 78

SocialFish

FEBRUARY 22, 2011

We’re very excited to be kicking off a regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.

Case Study 237

Case Study Banking Study Communities 237

Waxing UnLyrical

APRIL 29, 2015

Community fundraising goes beyond raising funds for a specific cause. It provides an opportunity to improve an entire community through the efforts of the fundraiser. Here’s one example of an organization that’s clearly been successful through their community fundraising efforts. Guest Post by Kari Kiel. But does it work?

Communities 100

Communities Eventful Case Study Groups 100

Later

MAY 13, 2021

Marissa shares the inspiration behind the brand, why consistency matters, and how her team has grown an Instagram community of over 30K followers. . Fast forward six years, and Marissa has built a successful business that’s been featured in publications like Fast Company and US Magazine, and has an engaged digital community. .

Communities 60

Communities Instagram Small Business Hosting 60

SocialFish

MARCH 3, 2011

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Open Community Means Collaborating with a Purpose.

Communities 221

Communities Collaboration Statistics Lurker 221

SocialFish

APRIL 12, 2011

I was invited by the ASAE’s Tech Council to host the first # asaetech Twitter chat last Friday. Build fun, pleasure, and satisfaction into your core activity loop. – how can you make it fun for people to engage in your community sites? To figure out what they can do in your community site?

Communities 188

Communities Engagement Hosting Sites 188

Jason Yormark

JULY 22, 2009

While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over.

Communities 190

Communities Tools Strategy Message Boards 190

Social Media Strategies Summit

JULY 14, 2022

Leveraging your community of students or employees can be very powerful! Over 12 months, they would go on to create over 4,000 pieces of content and host over 50 Instagram live sessions showcasing Hult at its very best through the perspective of its students. You must be active on the platforms to understand them.

Education 205

Education Case Study Overview Upcoming 205

Sprout Social

FEBRUARY 5, 2024

As more concerns of performative activism arise, consumers are watching to see if those same brands are staying true to their word or if they’ve already moved on and are investing less in their DEI efforts. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Social Media 112

Social Media Authentication Communities Campaign 112

Webbiquity SMM

SEPTEMBER 28, 2021

If you don’t have a blog, you can use Substack to host one. The Pinterest community guidelines claim: “Pinterest isn’t a place for antagonistic, explicit, false or misleading, harmful, hateful, or violent content or behavior. YouTube has a lot of community guidelines. It’s free!). Fake or impostor profiles. Pinterest Rules.

Social Networking 265

Social Networking Guidelines How To Policies 265

Sherrilynne Starkie

MAY 25, 2013

There is just one more week until the third annual Social Capital Ottawa, a one-day conference for O-city’s active social media community. Don’t miss this opportunity for facetime with the people of Ottawa’s social media community and to learn the about the latest social media thinking and trends.

Social Capital 300

Social Capital Conference Case Study Eventful 300

SocialFish

NOVEMBER 30, 2010

This is a repost of an Open Community Virtual Book Tour post I recently wrote for Splash! And there’s no quick fix – no consultant or agency can nurture your community for you, though they can help you build your infrastructure and they can help you with specific campaigns. What do you think? *.

Organization 150

Organization Communities Training Skills 150

Sprout Social

DECEMBER 14, 2022

In this article, we’ll discuss how top brands are approaching metaverse brand activations and industries making the largest strides. Metaverse brand activations: What they look like today. MFC founded and hosted the first Metaverse Fashion Week. Big-box retailers have also created metaverse brand activations.

Industry 111

Industry Examples Real Estate Brands 111

Social Media Network Marketing

MARCH 5, 2024

The benefits of incorporating interactive features are numerous: Boost Engagement: Move beyond passive consumption and encourage active participation. This fosters a stronger connection and a sense of community with your audience. Why Go Interactive?

Features 56

Features Engagement Social Media Metrics 56

Buffer Social

AUGUST 2, 2017

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. Facebook Groups are the place to connect with other like-minded people and are becoming increasingly important for brands and businesses aiming to cultivate a community. Let’s get started!

Groups 111

Groups Groups Communities Organization 111

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The Social Activator.

Activities 143

Activities Social Media Mobile Geotagging 143

ProBlogger

MARCH 24, 2022

The post 7 Strategies for Growing Community on Your Blog appeared first on ProBlogger. Recently on ProBlogger we’ve been looking at the topic of building community on a blog. We started by identifying 9 benefits and 3 costs of community on a blog and then looked at 5 stages of building community on a blog.

Communities 40

Communities Strategy Forums Project 40

Sprout Social

OCTOBER 10, 2023

These product collaborations might include event activations, unboxing videos, reviews and pre-release content to help create hype and excitement around the launch. Topicals, a skincare line, hosted a trip in Bermuda to celebrate their brand’s third birthday. Topicals Influencer trips are staples within the beauty industry.

Examples 127

Examples Influencer Campaign Marketing 127

Social Media Strategies Summit

SEPTEMBER 18, 2023

In this article, we’ll share insights from Port of Seattle’s Social Media Program Manager Abbey Lampert , who speaks about: How to manage an influencer program on a small budget Tips for building relationships with local influencers Best practices for hosting influencer events Her learnings benefit what Abbey calls “less sexy organizations” (i.e.,

Influencer 130

Influencer Travel Retail UGC 130

Hootsuite

JUNE 27, 2022

Discord is a platform for hosting real-time text, video, and voice chat. While other social platforms are oriented around one central community, Discord is divided into servers or many smaller communities. million users in 2016 to 150 million active monthly users in 2022. Build community. What is the Discord app?

Template 98

Template Templates Eventful Hosting 98

Oktopost

NOVEMBER 19, 2020

Over his career, Erik has amassed a well-developed, active network with leading agency, brand, ad/marketing tech, start up, entrepreneurial and academic communities. And who can marketers of any level turn to define or refine an ideal marketing job or career in today’s climate? Like What You Heard?

Team 131

Team B2B Marketing How To 131

Later

MAY 28, 2021

June is Pride Month, a time to celebrate the strides that the LGBTQIA+ community has made towards equality and inclusivity. . And while many festivities won’t be in-person this year, brands are still hosting virtual Pride events to show support. 3 Brands Hosting Virtual Pride Events. Lululemon. #1: 1: NYX Cosmetics.

Eventful 81

Eventful Social Media Education Instagram 81

Likeable

MARCH 18, 2020

But the one good thing about crazy (or scary, or uncertain) times is that they often bring out the best in people—and, in the case of brands, some very creative ideas and activations. Planet Fitness announced that it will host free “work-ins,” a series of virtual fitness classes with the goal of helping folks relieve stress and stay healthy.

Brands 102

Brands Apparel Class Hosting 102

Buffer Social

JANUARY 22, 2024

The era of authenticity and personalization The demand for authenticity and personalized connections reshapes content creation, focusing on genuine interactions and niche communities. Users actively seek content that aligns with their interests and fosters genuine connections, signaling a desire for a more personalized online experience.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Buffer Social

JANUARY 23, 2024

Threads by Instagram now has an estimated 160 million monthly active users and counting. To put that into perspective, that’s a little over a third of X’s (formerly Twitter) monthly active users of 550 million — and X has a good 16 years on Threads.  Buffer users are big fans of the platform, too.

Team 103

Team How To Instagram Authentication 103

Buffer Social

DECEMBER 20, 2023

The new  Beta features  page lists features to test, links to share feedback, and an invite to  our community. With Buffer you can schedule content to Mastodon at the optimal time to reach more people in the community. We’d love to see you there! Over 1,000 Buffer fans signed up in the first 24 hours!

Features 88

Features Aggregator YouTube Instagram 88

Convince & Convert

FEBRUARY 15, 2013

Jessica Gioglio , Public Relations and Social Media Manager at Dunkin’ Donuts , joins the Social Pros Podcast this week to discuss Dunkin’s army of brand advocates, whether frequency of using a brand contributes to brand loyalty, and what the social media staffing looks like at a company as socially active as Dunkin’ Donuts.

Activities 131

Activities Tumblr How To Fashion 131

Sprout Social

FEBRUARY 15, 2024

But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. It shows that your audience is actively engaging in a conversation about your brand. Social media users’ feeds are flooded with content competing for their attention.

Engagement 106

Engagement Tips Loyalty Metrics 106

Ignite Social Media

MARCH 4, 2021

Users can create or join Clubs (like groups or communities) or rooms where speakers can discuss whatever the host decides to allow. Rooms in Clubhouse are a bit like a panel at a convention; the host can invite people to come up to a virtual stage and those people can take turns talking. What is Clubhouse?

Brands 180

Brands Hosting Conversation Platform 180

Hootsuite

NOVEMBER 28, 2022

In short, an engaged community leads to better sales outcomes. Superhost Ambassadors share positive experiences to help new users see the benefits of hosting. They provide mentorship and tools to help new hosts succeed, all while earning rewards for bringing new hosts to Airbnb. Leaving positive reviews on your website.

Social Media 122

Social Media UGC How To HootSuite 122

Pixlee

SEPTEMBER 20, 2017

Intensely passionate communities have formed around types of exercise and activities, and members share details of every training session and achievement across all forms of social media. Community is a competitive advantage because members encourage, motivate, and help one another.

Communities 62

Communities Brands Class Community building 62

Later

APRIL 16, 2021

The trending audio-only app presents a world of opportunity to build community, connect with listeners, and set yourself apart as a thought leader in your industry. With clear brand positioning, you’ll be able to amplify and attract your community.” . Host a room, ask questions, and start taking notes! In simple terms?

Marketing 111

Marketing Collaboration Hosting Industry 111

Ignite Social Media

APRIL 22, 2021

YouTube quickly became the most popular online video platform and revolutionized video hosting on the Web. Community Tab. However, the Community Tab is only available to creators who have 1000 or more subscribers. It transforms a video feed into an interactive and fun activity. YouTube As A Social Media Network.

YouTube 154

YouTube Social Media Notification Film 154

Oktopost

APRIL 9, 2024

You can optimize and leverage your social media presence by engaging in conversations on relevant topics within your communities, offering thought leadership with organic written content, and using social media listening and scheduling tools to find active discussions and maintain a consistent level of engagement.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

JULY 21, 2022

You could post on community review sites or live-stream it to the masses. Community blogging sites. For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. Form communities and discuss relevant news within them.

Types 145

Types Social Media Microblogging Overview 145

Hootsuite

SEPTEMBER 7, 2022

Users share complex ideas and the Reddit community breaks them down. Improve community engagement. Build a community. If you lead virtual classes or have alumni around the world, an online community is essential. Communities can take many forms, too. Create opportunities for active and passive learning.

Education 93

Education Social Media Tips HootSuite 93