Social Media Strategies Summit

NOVEMBER 18, 2022

It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Understand the role each platform plays in your path to conversion. Analyze Your TikTok Audience.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. If you’re growing your business and footprint online, this is the best time to understand social media SEO. What is social media SEO?

SEO 154

SEO Social Media Strategy Hashtag 154

Social Media Strategies Summit

MARCH 16, 2023

In just over a decade, Instagram has transformed from a convenient way to share pictures of your lunch to a staple of many brands’ social media marketing strategies. About three-fifths use the platform at least once a day, while almost half do so several times a day. That’s largely down to its reach and engagement.

Instagram 221

Instagram Hashtag Research FAQ 221

Hootsuite

FEBRUARY 15, 2024

Why did the social media marketer bring a headlamp to work? Because they’re about to shed some light on 16 social media video tips! This blog shares some bright ideas and social video best practices you can use to light up your feed. Make your titles and tags as clear as possible.

Video 106

Video Social Media Tips HootSuite 106

Webbiquity SMM

JUNE 21, 2022

The more influencing power a brand has, the easier it will be for it to guide its audience on how they shop, interact, and behave. With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Image credit: Olya Kobruseva on Pexels.

Influencer 288

Influencer Brands Policies Privacy 288

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy.

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Curation Social Media Management Tools Social Media 75

Hootsuite

JANUARY 18, 2024

Your mind is ready. Your body is ready. It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. More than 4.95 The good news? We’re here to help.

Social Media 121

Social Media Tips HootSuite Marketing 121

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a boosted post?

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Ignite Social Media

JULY 6, 2023

In today’s digital age, personal branding on social media is more important than ever for thought leaders and executives. A well-crafted personal brand not only enhances credibility but also establishes a strong connection with your audience, and ultimately drives business success.

Social Media 167

Social Media Tips Authentication Resources 167

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. to get through. Relat ed episode: Why Now is the Time to Win : Jay Baer 2.

Brands 148

Brands Marketing Real Estate Collaboration 148

Sprout Social

MAY 8, 2023

As one of the fastest-growing entertainment platforms, TikTok showed it’s a powerhouse in the digital space. And with more and more businesses joining the platform, it’s important to know when is the best time to post on TikTok. Keep an eye out for emerging trends or subcultures on the platform and test your own content.

Tourism 109

Tourism Travel Education Engagement 109

Hootsuite

OCTOBER 12, 2023

Wondering how to manage social media for your business when you don’t have the bandwidth or budget? Many small business owners struggle to balance social media with other responsibilities. Payroll, product development, and customer service often take precedence over managing multiple social media accounts.

Social Media 120

Social Media HootSuite How To Template 120

Oktopost

SEPTEMBER 21, 2023

This digital shift has welcomed a new era in sales: social selling. If you want to compel buyers online, social selling is a new sales approach that allows you to cut through digital noise and harness buyer attention. However, since social selling is a relatively new concept, few sales teams manage to get it right.

Examples 136

Examples B2B ROI Analytics 136

Hootsuite

FEBRUARY 15, 2024

Why did the social media marketer bring a headlamp to work? Because they’re about to shed some light on 16 social media video tips! This blog shares some bright ideas and social video best practices you can use to light up your feed. Make your titles and tags as clear as possible.

Video 74

Video Social Media Tips HootSuite 74

Sprout Social

APRIL 3, 2024

Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with. They also embody what consumers seek most from brands on social media: authenticity, which is ranked as the number one thing consumers want to see from brands in The Sprout Social Index™. The TLDR version?

Fashion 97

Fashion Influencer Ensembli Instagram 97

Sprout Social

JANUARY 31, 2024

Is your YouTube engagement where you want it to be? And like any other type of social media engagement , competition on YouTube is fierce. For brands big and small, growing a channel and dedicated audience is no small feat. YouTube engagement refers to the level of activity associated with your channel and videos.

YouTube 100

YouTube Engagement Metrics Analytics 100

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach. It involves a hefty strategy of great content and consistency.

Facebook 121

Facebook How To Publishing Analytics 121

Hootsuite

DECEMBER 1, 2022

More than 59 million companies use LinkedIn Pages to connect with the platform’s 875 million members. A well-thought-out LinkedIn marketing strategy is the best way for you to stand out in that crowd. LinkedIn is a very different beast from the other social platforms. But B2C brands can also find success on LinkedIn.

LinkedIn 139

LinkedIn Strategy Tips HootSuite 139

Sprout Social

MAY 18, 2023

Social practitioners wear many hats as they balance emerging networks and formats. Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Social media copywriting varies greatly by industry and brand. How is our audience reacting to competitors’ content?

Social Media 127

Social Media Template Templates Skills 127

Hootsuite

NOVEMBER 28, 2023

Finding ways to drive traffic through social media has always been an uphill battle for marketers. Most platforms and algorithms dislike external links, and users often aren’t interested in clicking them. It’s a win-win-win for users, platforms, and brands. What is zero-click content?

Content 97

Content HootSuite Sentiment Metrics 97

Hootsuite

NOVEMBER 30, 2023

First, you need to build a relationship and establish your credibility. By creating valuable resources, information, tools, and other forms of content for your audience, you make sure you’re top of mind when it comes time to make a purchase. Let’s take a look at some of the best. Marketers need to take the same approach.

Tools 104

Tools Content HootSuite Marketing 104

Hootsuite

MAY 19, 2022

“Like us on Facebook” has become such a common phrase that it’s hard to imagine the platform any other way. In 2007, the social networking platform FriendFeed was the first to give users the ability to click like next to a social media post. Then in 2009, Facebook added an identical feature to its platform.

Tips 141

Tips HootSuite Facebook How To 141

Hootsuite

APRIL 17, 2024

Read on for the low-down on the Threads algorithm, and everything you need to know to harness its raw power for your brand. Other social media platforms like Instagram and Facebook have their own algorithms, too.) The For You tab, though, offers a mix of content from your friends as well as recommended users.

HootSuite 86

HootSuite Feed Feedly Instagram 86

Ignite Social Media

DECEMBER 16, 2022

Brands know by now that their presence on social media is more important than ever — 2022 proves that fact. The social media landscape is seen as an ever-changing field, not to mention a growing market of $221.29 Social Media Copyright and Fair Use Rules . Social Media Copyright and Fair Use Rules to Know.

Social Media 161

Social Media Brands Fair Use Marketing 161

Hootsuite

SEPTEMBER 13, 2021

When is the best time to post on TikTok? Does posting at a particular time or a specific day of the week get your content in front of more people? Will figuring out a perfect posting schedule help with your engagement rates? Is there a best time to post on TikTok? Overall best time to post on TikTok. Friday: 5 AM.

Patterns 137

Patterns Analysis Analytics Overview 137

Hootsuite

OCTOBER 30, 2023

Social media calendar software is a must for any social team. With multiple platforms to manage and audiences in multiple time zones, it’s simply not realistic to post your social content on the fly to each account. What is a social media calendar tool? 1 Social Media Tool Create.

Organization 98

Organization Social Media Tools HootSuite 98

Hootsuite

MARCH 27, 2023

When, exactly, is the best time to post on social media? It’s a question social media marketers have been asking since the dawn of time — well, since the dawn of Facebook, at least — but we’re here to help. The best time to post on Facebook is 10:00 AM PST on Mondays. Will these times work for everyone?

Social Media 123

Social Media HootSuite Statistics LinkedIn 123

Hootsuite

FEBRUARY 9, 2023

Posting at the right time can help your content get early momentum and perform better in the long run — but when, exactly, is the best time to post on LinkedIn to make sure a post gets seen? And what about the best day of the week to get the best engagement? Is there a best time to post on LinkedIn?

LinkedIn 95

LinkedIn HootSuite Patterns Analytics 95

Ignite Social Media

AUGUST 2, 2022

With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. There’s even talk that TikTok will pass Instagram this year as the number two social media site. Brands have got to listen, TikTok is staying. It’s not going anywhere.

Strategy 175

Strategy Marketing Banking Influencer 175

Writtent Blog

DECEMBER 18, 2023

Enter micro-content and the following content marketing tips for small businesses. While all of these tips can work for all businesses, they are especially effective for small businesses with limited time and funds. Incorporating even a few of these content marketing tips for small businesses into your strategy can drive big benefits.

Tips 98

Tips Content Press Release Marketing 98

Ignite Social Media

DECEMBER 10, 2020

2020 has created many challenges for the average person, but it may have created even more challenges for social media community managers across the nation. As stay-at-home orders went into effect, consumers took to social media to express themselves and engage with others in their communities.

Communities 176

Communities Social Media Tips B2B 176

Hootsuite

JANUARY 23, 2024

While many social networks saw business use decline in 2023, LinkedIn saw 5% business use growth. Hootsuite’s Social Trends Report finds that change in usage is driven by a renewed focus on ROI. LinkedIn is the platform of choice for many businesses looking to make deals and recruit top talent.

LinkedIn 84

LinkedIn Tools HootSuite Marketing 84

Hootsuite

MAY 31, 2023

Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable.

Social Media 140

Social Media HootSuite How To URL 140

Socialmedia.biz

JULY 8, 2020

Social media marketing is way more than posting a pretty picture and watching the likes roll in. It involves understanding your audience, their problems and motivations, and strategizing how best to not only reach them, but interact with them in meaningful ways. Determine Your Audience.

Social Media 179

Social Media Tips Hashtag UGC 179

Hootsuite

AUGUST 23, 2023

If you’re struggling to get eyes on your Facebook content, your posts might be missing a key element: Facebook hashtags. Hashtags are a powerful tool for discovery on many social media platforms, including Instagram and TikTok , but users often overlook the power of Facebook hashtags. Do Facebook hashtags matter?

Hashtag 98

Hashtag Tools Facebook HootSuite 98

Ignite Social Media

JUNE 28, 2022

You’re probably here because you’re looking for ways to spice up your brand with the best video content, right? As the Original Social Media Agency in the US , we’ve been here long enough to know how brands often struggle with keeping up with the latest trends — in today’s case, video content. .

Video 146

Video Content Marketing YouTube 146

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. We’ll explore need-to-know benefits, draw inspiration from real-world examples, and provide tips to shape your strategy. There lies the magic of B2B influencer marketing.

B2B 119

B2B Influencer Brands Marketing 119