SocMed Sean

FEBRUARY 15, 2022

TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Yet like other social media channels , TikTok has faced challenges, like claims of addictiveness and privacy concerns. Is TikTok a good marketing opportunity for businesses in 2022?

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Trends Strategy Marketing Authentication 147

Direct Marketing Observations

MAY 13, 2022

I could probably have shortened this post up dramatically though by just saying that Tik-Tok will be THE platform of 2022, but what’s the fun in that? As 2021 dry-heaved to a thankful close we had no choice but to be optimistic in 2022. What has 2022 brought to us all? Social resets every day. Simply put, more of more.

B2B 112

B2B Social Media Conversation Platform 112

Likeable

DECEMBER 21, 2021

While it may still feel like 2019 to most of us, 2022 is right around the corner. And whether we want to believe it or not, the social landscape is always changing and evolving. Digital creators became a viable source of truth to many across social media platforms, both on the brand side and the consumer side.

Trends 90

Trends Mobile Influencer Metrics 90

Social Media Strategies Summit

NOVEMBER 18, 2022

One of the most challenging aspects of social media marketing is consistently creating high-quality, engaging content over an extended period. This is backed up by data, with research from Visual Objects ranking consistent content creation as one of the top five social media challenges for marketers.

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Content Campaign Team Banking 163

Hootsuite

OCTOBER 11, 2022

Keep reading to find out why social mentions are so important, how to track them, and how to best respond to people talking about your brand. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. What are social mentions? Why are social mentions so important?

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HootSuite How To RSS Feed 145

Social Media Strategies Summit

MARCH 1, 2024

To make your life easier, we’ve rounded up ten essential video marketing trends for 2024, covering everything from AI video tools to user-generated content. Whether or not that’s true , it’s essentially self-perpetuating: if we think we have a short attention span, we will naturally favor shorter content. Let’s get into it.

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Video Trends Marketing Mobile 229

Hootsuite

JANUARY 10, 2022

Plus, Pinterest has one of the lowest CPCs in social media advertising. cheaper cost per conversion, compared to other social media platforms. New for 2022: Idea Pins. New for 2022: Try on product Pins. Collection ads display to mobile users only, which is 82% of all users. Sounds amazing, right?

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HootSuite Campaign URL Types 145

Social Media Strategies Summit

NOVEMBER 18, 2022

It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Define the types of content that work best on each platform. Let’s get into it. TikTok Marketing Strategy.

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Social Media Strategy Influencer LinkedIn 240

SocMed Sean

MARCH 29, 2022

It has been shown that social media can have harmful effects, especially on its users’ self-image and mental health, especially in younger users, and can lead to behavior issues. The easiest and most thorough way to take a break from Snapchat is to simply stop posting content and checking the app. Yet Snapchat has a dark side.

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Notification Construction Features Data 130

Hootsuite

APRIL 6, 2023

The history of social media is a long and storied one. It’s bursting with pivotal moments like the launch of Instagram Stories, to that one time Zuck was on trial for Facebook privacy issues, to…honestly, let’s just look at the entire social media history timeline. So, how old is social media?

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Social Media MySpace Tumblr Foursquare 145

Pixlee

DECEMBER 15, 2021

billion people use social media globally, and it is only predicted to increase to a massive 4.41 When examining brands that advertise, social media advertising was seen used by about 83% of marketers and ranked second in success behind SEO marketing. Trends to Watch in 2022. More User-Generated Content (UGC).

Social Media 52

Social Media UGC Marketing Influencer 52

Hootsuite

APRIL 27, 2022

Messenger was grown out of the original Facebook Chat functionality and spun off into its own product in 2011, making the instant messaging platform 11 years old in 2022. Over 3 billion people are predicted to use messaging apps in 2022. So, what does Meta’s domination mean for social media marketing? billion times.

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Facebook HootSuite Marketing Instant Messaging 99

Buffer Social

JANUARY 9, 2024

There’s nothing like a shiny new year of possibilities to inspire content creation — and a wide-open social media calendar to go with it.  A great way to kickstart your 2024 content batch is to note down all the year's important official (and goofy, unofficial) holidays.

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List Social Media Content Fashion 96

Ignite Social Media

JUNE 28, 2022

You’re probably here because you’re looking for ways to spice up your brand with the best video content, right? As the Original Social Media Agency in the US , we’ve been here long enough to know how brands often struggle with keeping up with the latest trends — in today’s case, video content. .

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Video Content Marketing YouTube 146

Hootsuite

MAY 12, 2022

In this post, we’re going to break down everything you need to know about Instagram video sizes , dimensions , and formats in 2022. Most people in the social media world use the terms interchangeably, but in this case we’re using dimensions to talk more specifically about length or height and width of videos.

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Instagram Video HootSuite Feed 104

Hootsuite

MAY 16, 2022

It depends on what industry you’re in, who your competitors are, the time of year, the time of day, how you target your audience, your ad content… and so on. Bonus: Get the Facebook advertising cheat sheet for 2022. Disney spent $213 million on Facebook mobile advertising in 2020. How much do Facebook ads cost in 2022?

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Cost CPC Facebook HootSuite 95

Hootsuite

JANUARY 20, 2022

Here are the best free mobile apps for taking that next step. VSCO is a minimalist social media platform of its own—there are no follower counts, comments or ads. Photoshop Express was specifically designed for use on a mobile device. 16 of the best Instagram photo editing apps. our own free in-app photo editor.

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Instagram Template Templates HootSuite 141

Hootsuite

NOVEMBER 7, 2022

Social media algorithms are the backbone of all social networks. They exist to sort the massive volume of content posted every day and show each user the content they are most likely to engage with. In this post, we’ll answer the question of how social media algorithms work.

Social Media 137

Social Media HootSuite Trends Feed 137

Sprout Social

APRIL 20, 2022

Creating fresh and fun content on Instagram takes time and as some like to say, “time is money.” Social media networks are heavily investing in the creator economy. Meta announced that it plans to invest $1 billion into the creator economy by the end of 2022. Sponsored posts and branded content. Instagram Shopping.

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Instagram Badge Influencer Campaign 119

Sprout Social

APRIL 27, 2022

As social media grew in popularity, lengthy URLs began to present a problem. You’ll still reach our report on Social Shopping Behavior in 2022, but it’s much easier and quicker to enter the shortened URL or link. Create mobile-deep links. domain, you can use it when adding links to your social posts.

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URL Engagement Domain Name API 101

Keyhole.co

MARCH 7, 2022

So you’ve begun your social media marketing journey. You post daily on social media. You want to know the real reason behind why people are engaging or not with your content. . Of course, counting the number of likes and comments will give you a vague idea of your social media progress.

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Report Social Media Metrics How To 52

Sprout Social

FEBRUARY 24, 2022

Mobile commerce has long been touted as the future of ecommerce itself. Mobile transactions are poised to make up more than 10% of all retail sales in the United States by 2025. The concept of mobile shopping is pretty universal, right? What is mobile commerce? What are some examples of mobile commerce?

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Mobile Retail Buy Real Estate 101

Sprout Social

JULY 6, 2022

How to find your own best times to post on social media. Remember that Twitter’s use extends beyond breaking news and viral content. This is particularly important for the platform as brands continue to build trust between their customers and proactively improve customer experience through social listening as well.

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Twitter Tourism Travel Education 99

Hootsuite

JANUARY 24, 2024

Picture this: You’re in the middle of a social media crisis (oh no!), All you and your team need to do is grab a social media customer service template and hit Reply All. Even if you’re not in crisis mode, templated responses or messages can save you tons of time and improve your social media customer service.

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Template Templates Social Media HootSuite 102

Sprout Social

MAY 24, 2022

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever. So what’s next?

Social Media 125

Social Media Marketing Social Media Management Issues 125

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in.

Features 96

Features Social Media Curation Geotagging 96

Pixlee

DECEMBER 22, 2021

Naturally, ecommerce will be a big business in 2022. trillion in 2022. Let’s dive into five core elements you need to add to your marketing stack to compete in online retail in 2022. Integrate Social Proof at Critical Conversion Points. Worldwide ecommerce sales are projected to hit $5.4 That’s up 10.9%

UGC 52

UGC Marketing Mobile Review 52

Hootsuite

OCTOBER 11, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Upload a photo or video if you didn’t import content from your site. You can also use placements to include or exclude specific content categories or publishers.

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How To Template Templates Campaign 99

BeingOptimist

AUGUST 9, 2022

Here are seven ways that you can use music to boost your social media marketing strategy: 1. Leverage User-Generated Content. Creating playlists for your brand is a great way to connect with your target audience and provide them with content that they can enjoy and share with others. Leverage User-Generated Content.

Social Media 52

Social Media Strategy Marketing Hosting 52

Hootsuite

JANUARY 24, 2022

just waiting to help you reach your social media goals. Cloohawk watches your social media metrics like, well, a hawk. Engage them with content relevant to their interests and needs. Twitter tools for social listening. Use BuzzSumo to see what content performs best for any topic and who shares it.

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Directory Tools HootSuite Twitter 145

Hootsuite

MARCH 8, 2022

This post covers everything you need to know about Pinterest shopping, including the free and paid tools you should be using in 2022. In 2020, shoppers spent $560 billion USD directly on social media platforms. 48% of Americans purchased something on a social network in 2021. This is perfect for your lifestyle content.

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Features Price Buy Campaign 115

Oktopost

OCTOBER 24, 2022

This type of content can be posted everywhere, but it’s most common on social media platforms like Facebook, Twitter, and LinkedIn. This will make it easier to create high-quality content while hitting the key points you want to make. Format refers to the specific form of content you want to create.

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Social Media How To B2B LinkedIn 109

Hootsuite

AUGUST 15, 2022

Bonus: Get a free, in-depth guide to The Why, What, and How of Social Commerce. Learn how to sell more products on social media and delight your customers without relying on cookies. Use social media marketing to promote your sales in advance. Try selling directly on social media.

Strategy 102

Strategy Discount Marketing Retail 102

Buffer Social

OCTOBER 9, 2023

Get the need-to-know highlights from the social media industry that happened the week of October 2-6. Monetization and Partnership Updates Introduction of a paid partnership label on Broadcast Channels and a "Content Funding" feature for Reels signify new monetization avenues and transparency in partnerships.

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News Social Media Marketing Facebook 72

Jon Loomer

DECEMBER 1, 2021

I’m doing something different, and it may be an easier way for you to consume my content about Facebook ads. Way, way, way back in 2013, I started The Pubcast (then The Social Media Pubcast) to talk about topics related to Facebook ads and entrepreneurship over a beer. I truly believe in the potential for this product.

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Tips Facebook Apple Mobile 191

Pixlee

FEBRUARY 3, 2022

An email mockup is essentially the template you’ll use to populate the content for your email. Optimize for Mobile. With almost 62% of users choosing to check emails over their phones, common sense demands that you optimize your email mockups for mobile use. What Makes an Email Mockup Successful? Replenishment Email Mockups.

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UGC Discount Curation Influencer 74

Hootsuite

AUGUST 2, 2022

You’re busy crafting quality content and mastering your social media strategy. You don’t have time to exhaustively compile a list of the ideal length of social media posts for every single platform. Are you writing too much in your social media posts? The ideal length of social media posts.

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Platform Social Media Hashtag HootSuite 139