Hootsuite

DECEMBER 17, 2019

This year’s YouTube stats show that—spoiler alert—YouTube is still bigger than all the other social media platforms. billion in May 2018. Sidebar: We’re guessing Pew doesn’t classify YouTube as a ‘social’ platform because it’s a bit of a chimera: is it video platform or a search engine or a social network?

Statistics 145

Statistics YouTube Marketing HootSuite 145

Hootsuite

NOVEMBER 4, 2019

Facebook is the biggest of all the social networks, by far, based on just about every measure. Effective Facebook marketing requires an understanding of the latest Facebook statistics and how they apply to your social marketing strategy. That’s an increase of 8%year-over-year from 2018. Table of contents.

Facebook 111

Facebook Marketing HootSuite Social Networking 111

Hootsuite

MAY 31, 2022

If you want your next Pinterest marketing campaign to be a success, you’re in the right place. Still, the platform remains a hidden gem for marketers targeting certain audience demographics. Pinterest is the 14th largest social network in the world. It also puts Pinterest as the fourth most used social media platform.

Social Media 102

Social Media Marketing HootSuite Reddit 102

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. Trend #2: The Rise of Messaging.

Platform 271

Platform Social Media Influencer Trends 271

Pam Moore

AUGUST 11, 2018

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. Register for Instant Access Webinar now->> How to Create Exciting Content for Unsexy Products, Services & Markets. Soundcloud.

Industry 132

Industry Real Estate Content Insurance 132

Webbiquity SMM

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). We’re now long past the days of having to “sell” business executives on the value of social media for marketing.

Social Media 178

Social Media Marketing Hubspot Trends 178

Hootsuite

DECEMBER 20, 2019

Whether you’re planning to use Facebook to break into new markets, boost sales, or connect with customers, it’s important to stay on top of Facebook user demographics. billion in 2018. That figure is also up from 2018, marking a 9% year-over-year increase. All the more reason to brush up your Facebook marketing skills.

Social Media 111

Social Media Facebook Marketing HootSuite 111

Sprout Social

APRIL 19, 2019

Despite efforts to unseat it, Facebook is still the reigning social media network. As of the end of 2018, it boasted over 2.32 The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. 96% of Facebook users access it on mobile. Facebook usage stats.

CPC 111

CPC Facebook Marketing Advertising 111

Social Media Strategies Summit

APRIL 22, 2019

2018 was a year of lasting impacts on the social media industry. There were positive changes for marketers as well. With the expansion of shoppable Instagram, huge growth of the Stories format and the launch of IGTV, marketers had more ways than ever to connect and engage with consumers. Social Media Trends of 2019 #1.

Trends 142

Trends Social Media Instagram Influencer 142

Pam Moore

AUGUST 7, 2018

Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media. Soundcloud.

Social Media 60

Social Media Training Startup Social Networking 60

SocMed Sean

JULY 23, 2018

Thanks to Maria for sharing her thoughts, I’ll be curious to see how these technologies adapt our use of social media, especially when it comes to augmented and virtual reality! While a lot of this time might be spent browsing websites or using apps, the clear winner as far as time spent is concerned, is social media.

Social Media 242

Social Media Avatar Virtual World Metadata 242

Hootsuite

APRIL 6, 2023

This moment essentially marked the beginning of social media influencers. Tumblr and the age of the microblog (2007) In 2007, the social network described as “Twitter meets YouTube and WordPress” came a-tumblin’ along when 17-year-old David Karp launched Tumblr from his bedroom. presidential election.

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Pam Moore

AUGUST 7, 2018

Are you doing everything the “experts” tell you to do but still are not seeing measurable business results with your online marketing, social media and digital marketing efforts? Are you sick and tired of being sick and tired of no ROI from your time and money invested into social media? Webinar Details: .

Social Media 60

Social Media How To Training Industry 60

Social Media Strategies Summit

MAY 27, 2022

The average brand spends almost 15% of its marketing budget on social media. The problem is that it’s still barely scratching the surface for small social media teams. And while it can’t schedule Instagram Stories and TikTok videos, you can set mobile notifications to remind your team when it’s time to share the next post.

Team 219

Team Tools Social Media HootSuite 219

The Realtime Report

DECEMBER 18, 2018

9 Resolutions Every Marketer Should Make for 2019. what should marketers seek to improve professionally? Which approaches should you embrace to make your marketing efforts more efficient and effective? Which approaches should you embrace to make your marketing efforts more efficient and effective? Transparency.

Marketing 89

Marketing Metrics Privacy Mobile 89

Sprout Social

JUNE 15, 2020

.” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. How does GDPR affect marketing on social media?

Social Media 129

Social Media Privacy Marketing Policies 129

Pam Moore

NOVEMBER 14, 2018

We're jumping smack dab into the middle of the time of year where digital and content marketers must balance keeping their family and own soul fed while at the same time ensure they are giving their audience, community and customers the content they need and expect. How to leverage visual marketing. The holiday season is here.

Tips 60

Tips Content Marketing Training 60

Unmetric

AUGUST 22, 2019

In comparison with the previous years, 2018 saw a drop in the volume of back-to-school posts on Facebook and on Twitter by 16% and 14%, respectively. Instagram was the most preferred social network for brands. A post shared by Benefit Cosmetics US (@benefitcosmetics) on Aug 27, 2018 at 5:04pm PDT. backtoschoolbenefit.

Social Media 127

Social Media Engagement Class Campaign 127

Hootsuite

MAY 7, 2020

Since its global release in 2018, TikTok’s growth has been explosive. Thinking about adding TikTok to your social media marketing strategy? Bonus: Want to know how a viral social video creator makes millions of dollars in sales? TikTok is the sixth largest social network. important; }. Not yet, at least.

Marketing 145

Marketing Statistics Hashtag Startup 145

agora pulse

JUNE 23, 2020

Is Pinterest part of your social media marketing plan? If so, check out these tips for Pinterest marketing. Pinterest marketing. So, let’s get started and look at the Pinterest marketing techniques you will want to know about. Pinterest marketing tips. Optimize your social posts for Pinterest.

UGC 138

UGC Marketing Feed Feedly 138

Unmetric

AUGUST 16, 2019

However, the volume of posts around Onam saw a dip in 2018 across all the social networks. The volume of posts on Facebook dropped by 44% in 2018 when compared to 2017. Facebook was the most preferred social network for brands. A post shared by CERA (@ceraindia) on Aug 25, 2018 at 1:13am PDT.

Social Media 72

Social Media Engagement Campaign Fashion 72

yMarketingMatters

FEBRUARY 28, 2016

With so many social media and digital marketing options now available, it can be overwhelming to know what you should be doing first. At the same time, it’s also very exciting times for marketers and business owners, to have so many powerful marketing tools to escalate and grow their business, sales and exposure.

Social Media 100

Social Media Marketing Mobile B2B 100

Hootsuite

NOVEMBER 13, 2019

Your boss is about to ask you how to market to Generation Z. But how do you start marketing to them? And the answers will help you do more than just market to Gen Z. Here’s what you need to know if you want to make meaningful connections with the next most important generation on the market. You know it’s coming.

Marketing 111

Marketing Survey Mobile Trends 111

Sherrilynne Starkie

MARCH 18, 2018

The must-know social media news for the week of March 18, 2018. YouTube beats out Facebook as the most widely-used social media platform. Mar 18, 2018. The Pew Research Centre's recent study looks at social network platforms' user demographics for 2018. Mar 18, 2018. Mar 18, 2018.

YouTube 67

YouTube Facebook Mobile Policies 67

Pam Moore

AUGUST 11, 2018

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. Register for Instant Access Webinar now->> How to Create Exciting Content for Unsexy Products, Services & Markets. Soundcloud.

Industry 60

Industry Real Estate Content Insurance 60

Hootsuite

OCTOBER 30, 2019

As with most established social media platforms , Twitter’s user growth has been evening out for a while. For instance, back in summer 2018, Twitter was purging third-party apps and deleting spam accounts. But we aren’t looking to buy Twitter shares, we’re looking to market our brands. detecting and removing abusive messages ).

Twitter 112

Twitter HootSuite Marketing Comparison 112

Social Media Marketing

OCTOBER 2, 2019

However, another sector that’s thriving in the domestic market, but doesn’t seem to get as much recognition is the gaming industry of India. It estimated that in 2018, the mobile application industry in India generated revenue of $5.7bn. Hence, this makes it even harder to choose the right company to work.

Company 83

Company Applications Mobile Reputation 83

Social Media Marketing

APRIL 27, 2017

2016 has given a hike to the Internet and it's marketing services and the industry is gradually increasing. With the changing year, the challenges of online marketing are augmenting. Marketers create engaging content to make their customers act upon it as it generates conversions. It is one of the oldest marketing trends.

Trends 117

Trends Strategy Marketing Advertising 117

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 billion by 2018. 70% of the U.S. Statistica ).

Social Media 100

Social Media Marketing Survey Metrics 100

Hootsuite

MARCH 16, 2020

When it comes to hot social marketing trends, nothing is hotter than TikTok. TikTok was one of the most downloaded apps in the US, Japan, India, and Korea in 2018. . Custom Influencer Package: Ad appears as part of sponsored content created by a TikTok user with influence in your market. . important; }.

Advertising 141

Advertising Marketing Campaign Hashtag 141

Social Media Strategies Summit

AUGUST 31, 2021

P2P texting rose to prominence during the 2018 midterm elections as a means for campaigners on both sides of the political spectrum to reach grassroots voters. In other words, unless they’re at a desktop computer, not everyone will have the technology to see your social ads. But only 3% of Americans don’t own a mobile phone.

Engagement 178

Engagement Study SMS Transportation 178

Later

JANUARY 2, 2019

Wondering what the big Instagram marketing trends for 2019 will be? 2018 was the summer of the Aperol Spritz , and it seemed like you couldn’t open Instagram this summer without seeing someone posting the iconic orange cocktail. Instagram Marketing Trend #2: Influencers Get More Authentic. and what that looks like.

Trends 94

Trends Instagram Marketing Authentication 94

Buffer Social

AUGUST 7, 2018

It sure feels like every time we as marketers and business owners think we have our Facebook marketing strategy figured out, a major algorithm change is announced or a new tactic becomes the latest trend. How to improve your Facebook marketing strategy today. What a year for Business Pages on Facebook! Let’s dive in!

Research 111

Research Brands Facebook ROI 111

Likeable

APRIL 23, 2019

Taking note of the upstart’s success, other social networks imitated the feature, with Instagram Stories debuting in 2016 and Facebook Stories arriving the following year. Is this vertical, mobile-friendly format the future of social media? Is this vertical, mobile-friendly format the future of social media?

Social Media 87

Social Media Authentication Feed Feedly 87

Pam Moore

JANUARY 4, 2020

If yes, I have some tips for you to help you get your content marketing in tip top shape before the new year! One of the keys to success in content marketing is creating evergreen content that has a life span longer than a day or a couple weeks. You create content for a campaign, marketing program or Facebook ad test run.

Template 78

Template Templates Content ROI 78

Ignite Social Media

MAY 4, 2020

Social media stories, originally popularized by Snapchat, have seen significant growth and adoption across nearly all major social networks. While the networks add Story capabilities to their channels, the data from users showing increased interest follows suit. Social Media Stories Breakdown by Channel.

Social Media 121

Social Media Brands Content Real Estate 121

Hootsuite

JULY 15, 2019

View them here: Oracle, June 5, 2018, 9 p.m. EST. VMware, September 25, 2018, 4 p.m. EST. VMware, September 27, 2018, 1 p.m. EST. UPS, December 5, 2018, 11 a.m. EST. UPS, December 17, 2018, 11 a.m. EST. UPS, November 14, 2018, 11 a.m. 88% of Facebook users access the site via mobile device.

LinkedIn 112

LinkedIn Instagram Twitter HootSuite 112