Ignite Social Media

JANUARY 11, 2017

Outline your specific goals and make a momentum map/timeline for 2017 to keep you and your team on pace. Leverage user-generated content (UGC) to tell your story. Don’t know how to find UGC? Need a trainer to whip your social media into shape in 2017? Know your business objectives. Give your users an experience.

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Ignite Social Media

DECEMBER 12, 2017

And if you’re not already partnering with influencers in some form or fashion, it’s time to start thinking about this investment since 92% of marketers who implemented influencer marketing in 2017 found it to be effective. Finally, there’s User-Generated Content (UGC). For UGC Content: Give audiences an incentive to share UGC.

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Pixlee

DECEMBER 11, 2017

Adidas started 2017 with an eye toward becoming more entrenched in the hip-hop fashion industry. Since the #WeAccept campaign was launched in February 2017 at the Super Bowl, the video has accrued nearly 5 million views. Adidas – #ORIGINALis. Heineken – #OpenYourWorld.

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Pixlee

JULY 23, 2021

That’s where user-generated content (UGC) comes in. 84% of millennials report that UGC on company websites influences what they buy. By using UGC, brands can not only revolutionize the no-contact shopping experience but increase their reach and sales, too. . The best part? It’s free content for brands. Live video shopping.

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Buffer Social

NOVEMBER 13, 2023

Over Black Friday weekend in 2017, the UK-based luxe skincare brand launched 14,600 special edition orangutan soaps at £8.25 #uwamktg6 pic.twitter.com/ykwwVBX3XR — Charlotte Gibbs (@Charlottemg2000) March 22, 2021 Lush has also used Black Friday to show off their brand values, albeit slightly differently.

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agora pulse

FEBRUARY 22, 2020

I love user-generated content (UGC). In marketing, UGC refers to content related to your brand created by someone. 85% of consumers find UGC more influential than any form of brand content. UGC is great for your event promotions on social media because it creates a big buzz and a tasty chunk of FOMO. Example: FIFA Museum.

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Ignite Social Media

NOVEMBER 2, 2017

— Dunkin' Donuts (@DunkinDonuts) October 31, 2017. On Instagram, boomerangs, UGC, and albums were all utilized. A post shared by Petco (@petco) on Oct 31, 2017 at 8:25am PDT. — Target (@Target) October 18, 2017. A post shared by Starbucks Coffee ☕ (@starbucks) on Oct 26, 2017 at 6:00am PDT.

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Pixlee

OCTOBER 14, 2021

The short-form video app sprung to life around 2017, but rose to massive popularity at the start of the pandemic in 2020. TikTok is Full of User-Generated Content (UGC). High-quality UGC is all the rage today among brands. You’ve come to the right place. . billion in 2021.

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Pixlee

SEPTEMBER 17, 2018

More than 15 million Instagram posts currently carry the #JustDoIt hashtag and much of this User-Generated Content (UGC) can help Nike spur social media followers and comments, additional inquiries into the brand, store visits, and sales. Pinterest, Twitter, and Facebook similarly feature positive #JustDoIt posts.

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Ignite Social Media

JULY 18, 2017

Get a taste of life on the edge and see what else there is to explore with your FREE 2017 Outer Banks Travel Guide. Posted by Visit The Outer Banks on Sunday, March 12, 2017. Consider using influencers or UGC (User Generated Content) to show off your product or service all year round. Show Fans the Perks of your Product.

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Ignite Social Media

AUGUST 10, 2017

While there were plenty of interesting brands to choose from, we’ve gathered a few of the biggest and boldest that made a splash during Summer 2017. A post shared by Halo Top Creamery (@halotopcreamery) on May 22, 2017 at 10:30am PDT. So far they’ve avoided any major scandals and have actually had more positive publicity in 2017.

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Social Media Strategies Summit

JANUARY 3, 2019

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. It also drives engagement, posts with UGC have a 4.5% higher conversion rate than non-UGC posts. 5 Glossier. glossier / 1.6 million followers.

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Pixlee

JULY 3, 2019

This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. Because Old Navy is a lifestyle brand, UGC is the perfect way to promote their retail products by connecting with their customers and staying up to date with the latest trends.

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Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

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Pixlee

NOVEMBER 17, 2021

Take Advantage of User-Generated Content (UGC) Galleries. Not only does showing UGC shared on social media or directly uploaded by your existing customers show your site visitors you’re celebrating your brand community, but it also serves as inspiration to help them find a product that might match their needs.

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Pixlee

FEBRUARY 23, 2018

Considering that Facebook had more than 2 billion active users and Instagram had about 800 million monthly active users by the end of 2017, it’s practically impossible for retailers to remain successful without using social media. Expect to see user-generated content (UGC) become even more common in 2018. User-Generated Content.

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agora pulse

NOVEMBER 25, 2020

Social media posts live forever so something you shared in 2017 may still be picked up in 2025. Example of UGC and SEO writing. That means better brand recognition, increased interest in your company, and potentially more sales. Improved evergreen presence. Check out these tips for evergreen content.). Increased web traffic.

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Pixlee

JANUARY 25, 2018

According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. This UGC encourages people to support the campaign to provide life-changing education. This gives them a leg up on the competition, as their UGC feels especially authentic. Under Armour.

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agora pulse

JANUARY 14, 2020

The short-form video app launched in 2017 seems to have catapulted itself into our lives—and left us struggling to find a place for it in our social marketing plans. Marketing your product to Gen Z needs to feature user-generated content (UGC). From fast food to gym (story of my life), Gym Shark is another brand rocking UGC on TikTok.

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Sprout Social

JANUARY 20, 2017

— Keri Jaehnig (@kerijaehnig) January 18, 2017. — Keri Jaehnig (@kerijaehnig) January 18, 2017. SproutSocial A1: Definitely visual UGC! — CrowdRiff (@CrowdRiff) January 18, 2017. — CrowdRiff (@CrowdRiff) January 18, 2017. — Gabriela Cardoza (@CardozaGab) January 18, 2017.

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Keyhole.co

DECEMBER 7, 2020

5 social commerce tips to get you started – Start with low-cost offers – Use hashtags to drive product discovery – Take advantage of UGC – Get your timing right – Build trust with reviews Sell more on social. Twitter introduced the buy button in 2014 but then decided to ditch it in 2017. Facebook Shopping.

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Ignite Social Media

FEBRUARY 27, 2017

Most recently, our team braved the Blizzard of 2017 and ventured up to the Big Apple for our client, Go Red For Women, where we covered the Red Dress Collection Fashion Show presented by Macy’s. UGC Aggregator at the Venue. Every so often, we get the opportunity to support our client’s event activations via social.

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Talkwalker SM

JUNE 2, 2016

But, the gap between strategy and where to find the prolific content known as UGC (user-generated content) needs to close. Why UGC is Powerful for Beauty Brands. say they plan to increase their social strategy on visual platforms by 2017. Brands are flocking to Instagram and Facebook and according to eMarketer, 70.7%

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Pixlee

JANUARY 4, 2018

Pixlee helps Shopify Plus Merchants Create Higher Converting Online Shopping Experiences with User-Generated Content (UGC), Visual Commerce, and Influencer Marketing. “The results are in, and UGC is a top priority for merchants wanting to showcase happy customers as an effective component of their marketing strategy.”

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The Realtime Report

FEBRUARY 16, 2017

Participants were asked to complete a series of questions focused on how their organization is currently leveraging influencer marketing and expected change in 2017. 2017 Forecasted Influencer Marketing Spending. Taking a look ahead to 2017, there will be an uptick in investment in influencer marketing. – Content Trends.

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Keyhole.co

JULY 29, 2023

Leveraging user-generated content Starbucks encourages its customers to share their experiences through user-generated content (UGC). They actively promote hashtags, such as #StarbucksLove, and feature UGC on their social media channels. BoycottStarbucks has been a hashtag that trended on social media channels for quite some time.

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Sprout Social

JANUARY 27, 2017

. — Stephanie Zatyko (@ExperianDQSteph) January 25, 2017. — Martin Lieberman (@martinlieberman) January 25, 2017. — Josephine Borrillo (@70mq) January 25, 2017. — Jeff Higgins (@AnnaMariaSocial) January 25, 2017. — Jeremy Bond (@JeremyDBond) January 25, 2017. employerbrand #sproutchat.

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agora pulse

OCTOBER 30, 2018

In late 2017, Twitter launched something called Twitter Promote. GO HERE to read the full experiment or listen below: A Quick Study on User Generated Content on Instagram (UGC). Our goal was to see if it truly increased engagement or if it was just superficial vanity. But does it actually deliver as promised?

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Ignite Social Media

DECEMBER 19, 2017

Ad Doesn’t Equal UGC. As the value of user-generated content (UGC) rose this year (60% of consumers say user-generated content is the most authentic form of content) we also saw the FTC cracking down on influencers and required disclosures to let the public know they were paid for their opinions.

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Buffer Social

MAY 9, 2016

That strategy is the implementation of user generated content (UGC). I decided to give UGC a try here at Buffer and the results were compelling. You may have seen UGC before and not even known it – Take this beautiful picture from REI for example: All user content! Why UGC is Important for Brands.

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Pixlee

SEPTEMBER 3, 2020

In 2017, Nike was recognized for introducing a hijab designed expressly for Muslim women athletes, and in 2019, the brand launched a new line of swimwear also designed for women who wear a hijab. The campaign’s goal is “to unite and inspire people to take action in their communities” using the power of sport. .

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Later

SEPTEMBER 22, 2019

Check out how Later customer, Dermalogica uses carousel posts with UGC content to reveal before and afters, thanks to their customers’s at-home snaps: . A post shared by Kim Kardashian West (@kimkardashian) on Jun 22, 2017 at 10:14am PDT. How to Use Instagram Carousel Posts #10: Roundup Your User-generated Content (UGC).

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Hootsuite

SEPTEMBER 8, 2020

Our CPC for that campaign is the lowest it’s ever been” or “Don’t forget to add those SEO keywords to that blog post” or “Uh oh, we’re running out of UGC”? ? — APStylebook (@APStylebook) September 12, 2017. Not sure where to start with your guidelines for UGC? Use search streams to find UGC you might have missed.

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Hootsuite

OCTOBER 19, 2023

Kulakinis taps into UGC View this post on Instagram A post shared by K U L A N I K I N I S (@kulanikinis) No budget for a Black Friday photoshoot? Kulakinis used this user-generated content (UGC) in a carousel post. Walden Watches created a clean and aesthetically pleasing post that showcases their Black Friday watch sale. No worries.

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Pixlee

MAY 21, 2020

While the rate of growth has actually slowed since 2017, this could be a good sign for brands as competition for ad views may be slightly less fierce. Kirkland’s uses UGC in their social channels as well as their blogs and inspiration pages to keep customers engaged when they can’t visit a retail location.

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Ignite Social Media

MAY 4, 2020

A Brief History: To the dismay of many, Facebook rolled out its own take on Stories in March 2017. Brand Marketing Watch-Outs: This feature received mixed reviews when announced in 2017, as many creators thought that YouTube needed to focus on other issues instead of “copying other social media.” Source: Facebook.

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Sprout Social

AUGUST 12, 2020

Take a page from Nike’s book and make use of UGC and on-screen text. According to our recent Brands Get Real report , 70% of consumers say it’s important for brands to take a stand on social and political issues, up from 66% in 2017. Luckily, limitations often lead to the most creative solutions. Memorable.

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