Ignite Social Media

MARCH 2, 2021

Social media marketers constantly try to balance the proven practices on established social networks with strategic bets on the up and comers. When I started Ignite Social Media in 2007, the battle between MySpace and Facebook still raged and Friendster was hanging on for dear life.

Upcoming 212

Upcoming Social Networking Privacy MySpace 212

Ignite Social Media

DECEMBER 16, 2016

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired.

Analytics 60

Analytics Platform Social Media comScore 60

Ignite Social Media

JANUARY 19, 2017

A year in social media marketing feels like 10 years in traditional marketing. While it’s impossible to remember all the changes that happened, we can help you wrap your head around the biggest social media themes of the year to help you plan for 2017. 1) Video, Video, and More Video. 1) Video, Video, and More Video.

Review 60

Review Social Media Trends Survey 60

SocMed Sean

FEBRUARY 15, 2022

TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. TikTok's popularity has exploded since its 2016 inception. Yet like other social media channels , TikTok has faced challenges, like claims of addictiveness and privacy concerns.

Trends 147

Trends Strategy Marketing Authentication 147

Ignite Social Media

MAY 4, 2020

Social media stories, originally popularized by Snapchat, have seen significant growth and adoption across nearly all major social networks. A recent report from GlobalWebIndex found that Instagram and Facebook users are increasingly viewing and creating social media stories. Instagram.

Social Media 121

Social Media Brands Content Real Estate 121

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Social media benefits are unclear. 9 B2B Social Media Marketing Stats and Facts.

B2B 110

B2B Social Media Marketing Survey 110

agora pulse

MAY 30, 2019

Here are key stats that social media managers need to know about Stories. Stories are wildly popular with social media users. The event that brought Stories into the mainstream was when Facebook “borrowed” the feature from Snapchat and added it to Instagram in 2016.

Social Media 129

Social Media Survey Social Media Management Instagram 129

Mindjumpers

DECEMBER 9, 2015

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. India is a mobile first country where 41% of total mobile users are active on social media.

Social Media 100

Social Media Trends Mobile Social Networking 100

Social Media Strategies Summit

MAY 25, 2021

You’ll want to review regularly to make sure to remove anyone who leaves the agency or isn’t responsible for social media anymore. Facebook offers a full suite of tools to help agencies make the most of their presence on the platform. Think Mobile First. Want even more tips for using social media for your agency?

Communities 231

Communities Engagement Facebook Authentication 231

The Realtime Report

SEPTEMBER 7, 2012

Twitter’s US Mobile Ad Revenues Top Facebook’s — But Facebook Will Win Next Year. Twitter takes the lead over Facebook in US mobile advertising revenues in 2012, according to the latest eMarketer forecast. Twitter’s mobile advertising revenues in the US will total $129.7 million in the US market.

Social Networking 178

Social Networking Mobile Tumblr Foursquare 178

Ignite Social Media

APRIL 13, 2017

The social media industry changes rapidly and if you don’t keep up with the latest trends, you may be left in the dust by your competitors. At the start of the year, we wrote about the four trends social media marketers should expect in 2017. Here’s an update on social media trends to bring you up to speed.

Trends 120

Trends Social Media Apparel Compete 120

Sprout Social

JANUARY 6, 2021

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. billion by 2021.

Video 130

Video Social Media Wireless Marketing 130

Social Media Strategies Summit

JANUARY 22, 2021

It’s a trend that caught fire when the Bernie Sanders campaign partnered up with peer to peer texting platform Hustle in 2016 to reach volunteers, with remarkable success. A Prime Opportunity Within a Mobile-First Landscape. Brands are optimizing for mobile experiences. Source: smscomparison.com.

Strategy 209

Strategy Marketing SMS Mobile 209

Ignite Social Media

JANUARY 25, 2017

Typically, the last quarter of the year brings some of the highest media costs of the year; especially around the holidays. The final months of 2016 brought about a surprise to us as we saw costs relatively flat on the social front. Easy website/mobile sites (30.2%) and helpful, knowledgeable customer service (28.3%).

CPM 60

CPM Discount Buy Cost 60

Talkwalker SM

JUNE 29, 2016

In today’s ever-changing landscape of digital media, it’s important to know what the industry’s top thought leaders are sharing as these influencers set the standard for the nascent social media industry. It really is a platform for the “who’s who” in social data, monitoring and analytics. 1 What is Dark Social?

Analytics 75

Analytics Conference Data Mobile 75

Later

SEPTEMBER 28, 2020

Video on social media is proving to be the most powerful business asset for gaining new followers, growing your brand, and driving sales. Social media has evolved from a place to connect with friends, into a 360° destination for entertainment, education, and e-commerce inspiration. a video-first offering can be.

Video 100

Video Social Media Brands Instagram 100

Ignite Social Media

NOVEMBER 6, 2023

Influencer marketing continues to be an essential part of most social media strategies. From stop-motion to animated illustrations, short videos grab attention in an increasingly noisy social media landscape. Since 2016, time spent watching short videos has shot up by over 445% according to Adweek.

Influencer 96

Influencer Campaign Video Instagram 96

Webbiquity SMM

FEBRUARY 27, 2018

In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. Social media is now the dominant channel for news coverage. It seems each network has established its unique place (e.g.,

Social Networking 223

Social Networking Tumblr Tips B2B 223

agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. GDPR Seeps Into Social.

Social Media 132

Social Media UGC Adwords Influencer 132

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a social ad?

LinkedIn 108

LinkedIn Instagram Tips HootSuite 108

Socialmedia.biz

JANUARY 17, 2017

How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Google is placing more and more emphasis on speed and mobile friendliness.

Mobile 60

Mobile Content Open Source Apple 60

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 But social media marketing spending will rise anyway.

Social Media 100

Social Media Marketing Survey Metrics 100

Waxing UnLyrical

FEBRUARY 24, 2016

Snapchat has become one of the most popular and talked about platforms for 2016. Some of your employees or interns may be more visual in nature and like information that is short and concise, so this may be a good platform to use. This can be a useful platform to engage audiences and answer questions for a virtual chat session.

Collaboration 100

Collaboration Platform Class Proposal 100

Ignite Social Media

MAY 16, 2016

Why is your brand on social media? Hopefully the answer to that question is “to be social.” With social media being considered by many brands as part of the traditional marketing mix, it may be tempting to constantly push a commerce message, but that approach will kill your social media engagement.

Engagement 109

Engagement Social Media Class Loyalty 109

Social Media Strategies Summit

MAY 25, 2021

You’ll want to review regularly to make sure to remove anyone who leaves the agency or isn’t responsible for social media anymore. Facebook offers a full suite of tools to help agencies make the most of their presence on the platform. Think Mobile First. Want even more tips for using social media for your agency?

Communities 130

Communities Engagement Facebook Authentication 130

Social Media Strategies Summit

OCTOBER 3, 2019

By now, you’ve probably heard of the emerging social media site, TikTok. Launched in 2016, the platform now boasts 500 million active users worldwide. TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. Source: SensorTower.

Brands 114

Brands Meme Hashtag Campaign 114

Socialmedia.biz

MARCH 20, 2017

In a recent 2016 benchmark report conducted by custom webinar service provider, ClickMeeting , it was uncovered that more than 554,000 webinars were held in 2016; a 35% increase over the previous year. This also means that you should optimize your materials for mobile as well by using large images and avoiding small text.

Social Media 61

Social Media How To URL Mobile 61

Hootsuite

NOVEMBER 25, 2015

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. while the other will probably greatly impact your marketing budget in 2016 and beyond. Social media advertising usage statistics.

Advertising 112

Advertising Social Media List Statistics 112

Audiense

MAY 10, 2016

At about 10pm on the evening of Monday 2nd May 2016, the most shocking thing in Premier League history happened, as the 5000-1 outsiders Leicester City confirmed their place as Premier League champions. What can the social media data tell us about those who have followed the club this season? But What About The Crisps?

Social Media 99

Social Media Airlines Sports Report 99

Hootsuite

DECEMBER 7, 2022

Still, if you master the tool, you can dig deep and revisit some favorite or forgotten posts — or study your competition’s social media strategy. It’s perfect for hacking your social strategy and finding fantastic old tweets. Twitter advanced search is the best thing about this platform, and almost nobody uses it.

Twitter 116

Twitter HootSuite Airlines Mobile 116

yMarketingMatters

JUNE 4, 2016

After the slow month of April, May seems to be back on track with every other fast-paced, exciting month in the world of social media. The app suncs with your WhatsApp mobile device account. The post Social Media Updates: May appeared first on yMarketingMatters. PLUS A HUGE TIP! Let’s dive right in!

Social Media 100

Social Media URL Badge Small Business 100

Pam Moore

MAY 5, 2016

At the heart of social media is people. Take a listen to the 206th episode of the Social Zoom Factor podcast to learn 8 strategies and tips to build loyal tribes of advocates and social media friends. Tips to nurture relationships using social media. At the heart of business today is people.

Buy 113

Buy Social Media Brands Loyalty 113

Ignite Social Media

JANUARY 8, 2018

In longer form, Sina Weibo is one of the most popular social media sites in China and is commonly referred to as the “Chinese Twitter”. An article by BBC.com states that 154 million people use it daily with 91% of whom access it via mobile. Launched in October of 2016 it’s like Twitter in features. Hello Network.

Tweetdeck 112

Tweetdeck Microblogging Social Networking Avatar 112

Later

MARCH 30, 2020

Social media statistics can be a useful tool for informing your strategy and planning your future content. We’ve rounded up some of the most interesting social media statistics we could find, all of which will help you understand your platform, your audience, and craft content that’ll stand out: Social Media Statistics: Instagram.

Statistics 67

Statistics Social Media Marketing Instagram 67

Ignite Social Media

JUNE 1, 2016

Social media has evolved over the years and in order to design a successful social media marketing strategy, you must consider the latest social media trends that are likely to have the biggest impacts. 2015 has been a great year for video, but there is a lot more to come in 2016.

Trends 60

Trends Social Media Strategy How To 60

Ignite Social Media

AUGUST 31, 2017

Six years ago, I published the post “ Five Not-Too-Distant Technologies that Might Change Social Media.” With the release of Pokemon Go in 2016 there was a light revival of sorts but it has, otherwise, remained out of the trendy discourse. Augmented Reality. Augmented reality was HUGE when I wrote this post.

Social Media 113

Social Media Project Apparel Trends 113

Social Media Strategies Summit

JANUARY 2, 2020

The past several years have seen huge shifts in the social media landscape and this year is sure to continue that trend. Social Media has truly grown into its maturity as a marketing channel. Social now dominates the way people communicate, shop and interact with brands. But the campaign didn’t end on social.

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Campaign Meme Instagram Social Media 165