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How Participation Marketing Elevates Your Social Media Strategy

Convince & Convert

Technologists are active on social media. Altimeter’s 2015 State of Social Business Report revealed that “building employee advocacy” programs are becoming a high priority and strategic initiative for marketers, jumping from 13 percent to 45 percent in 2015. It’s a fact. Brands are investing in employee advocacy.

Strategy 145
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Visual Content Will Rule in 2015

Proactive Report

As the year draws to a close we’re all thinking about 2015. Downloads of the white paper mentioned at the end of the video had an 87% click-through rate. Mastering Social Media Online PR digital pr training images social media strategy training videos visual content' Awesome job SunGard.

Content 63
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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. But “Professional, social and emotional benefits” marketing has a 42% lift.

B2B 110
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Are CMOs Putting Too Many Eggs in One Media Basket?

Webbiquity SMM

Marketers last year spent $19 billion on search advertising, $7 billion on social media ads, and almost $4 billion on display (primarily banner ads). For more on this topic, download the Web Marketing KPIs white paper. And be sure to follow CMO Dave on his 2015 Measurement Odyssey on YouTube !

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The Humanization of Search & Why Business Owners & Marketers Should Care

Jason Yormark

From comScore’s “2015 U.S. Digital Future in Focus” white paper. While desktop searching is averaging a -1% decline, smartphone and table search growth have grown 17% and 28% respectively (Year-over-year search growth, by device. Look no further then Cortana, Microsoft’s voice powered virtual assistant where over 2.5

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The Humanization of Search & Why Business Owners & Marketers Should Care

Jason Yormark

From comScore’s “2015 U.S. Digital Future in Focus” white paper. While desktop searching is averaging a -1% decline, smartphone and table search growth have grown 17% and 28% respectively (Year-over-year search growth, by device. Look no further then Cortana, Microsoft’s voice powered virtual assistant where over 2.5

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The Ultimate Guide to Infographic Marketing

Convince & Convert

In 2015, 60% of marketers predicted that the use of infographics will increase in 2016. Go through your old blog posts , presentations, and white papers. Include social media buttons underneath the infographic so people can share it via their favorite platforms (such as Twitter, Google+, Pinterest, and Facebook).