Convince & Convert

FEBRUARY 5, 2018

Technologists are active on social media. Altimeter’s 2015 State of Social Business Report revealed that “building employee advocacy” programs are becoming a high priority and strategic initiative for marketers, jumping from 13 percent to 45 percent in 2015. It’s a fact. Brands are investing in employee advocacy.

Strategy 147

Strategy Social Media Marketing Consultant 147

Proactive Report

DECEMBER 22, 2014

As the year draws to a close we’re all thinking about 2015. Research shows conclusively that an image or photograph is the most engaging content on Facebook, garnering an 87% interaction rate from fans. Downloads of the white paper mentioned at the end of the video had an 87% click-through rate. Awesome job SunGard.

Content 63

Content Training Patterns Skills 63

Webbiquity SMM

FEBRUARY 16, 2016

But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. But “Professional, social and emotional benefits” marketing has a 42% lift.

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

OCTOBER 6, 2015

Marketers last year spent $19 billion on search advertising, $7 billion on social media ads, and almost $4 billion on display (primarily banner ads). And they can actually decrease website engagement, as ad landing pages often have high bounce rates. For more on this topic, download the Web Marketing KPIs white paper.

Advertising 100

Advertising Price Research Software 100

Jason Yormark

APRIL 20, 2016

From comScore’s “2015 U.S. Digital Future in Focus” white paper. Technology such as virtual reality is a good example of an emerging tech that is sure to become more of a driving force in consumer engagement. Look no further then Cortana, Microsoft’s voice powered virtual assistant where over 2.5

Syndication 100

Syndication Hotels Yahoo Journal 100

Jason Yormark

APRIL 20, 2016

From comScore’s “2015 U.S. Digital Future in Focus” white paper. Technology such as virtual reality is a good example of an emerging tech that is sure to become more of a driving force in consumer engagement. Look no further then Cortana, Microsoft’s voice powered virtual assistant where over 2.5

Syndication 100

Syndication Hotels Marketing Yahoo 100

Convince & Convert

MARCH 4, 2016

When properly crafted, infographics, like other forms of visual content , are still highly effective at cutting through the clutter and engaging an online audience. In 2015, 60% of marketers predicted that the use of infographics will increase in 2016. Go through your old blog posts , presentations, and white papers.

Marketing 60

Marketing Statistics Directory Data 60