Convince & Convert

FEBRUARY 5, 2018

Research from the Boston Consulting Group and the Edelman Trust Barometer are explicit when it comes to measuring trust and credibility. Technologists are active on social media. They should also understand the best practices for engaging in social media. It’s a fact. Brands are investing in employee advocacy.

Strategy 147

Strategy Social Media Marketing Consultant 147

Webbiquity SMM

OCTOBER 6, 2015

Marketers last year spent $19 billion on search advertising, $7 billion on social media ads, and almost $4 billion on display (primarily banner ads). As noted here previously , the KPIs most important to CMOs fall into three groups: brand, competitive, and website performance measures. Image credit: Pear Analytics.

Advertising 100

Advertising Price Research Software 100

agora pulse

NOVEMBER 10, 2016

On average, the corporate decision-making group involves 5.4 Blogs and social media posting are a given for both B2B and B2C marketers; it’s the platform, depth of topic, and tone that are different. Furthermore, marketing automation in both groups set vastly different goals. Sales Strategy.

B2B 119

B2B Marketing Loyalty Comparison 119

Webbiquity SMM

DECEMBER 1, 2015

Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Social media needs to be part of an integrated strategy.

Social Media 100

Social Media Social Networking Real Estate CPC 100

Waxing UnLyrical

NOVEMBER 9, 2016

Take for example the first sentence from this PRWeek article by David Blecken, February 9, 2015 (ya, going on two years old now), where he quotes Lou Hoffman of The Hoffman Agency. We consider there to be five media types in general, print, TV, radio, web, and social media. A repeatable and reliable method is important.

Committee 217

Committee Metrics Industry Sample 217

Webbiquity SMM

JANUARY 5, 2016

How to Use Visual Content to Drive More Traffic by Social Media Examiner. Writing White Papers to Establish Your Expertise by Prof KRG. White papers allow you to establish your expertise on a topic, making you more sought after and desirable to work with. Do your images inspire your readers to take action?

Content 60

Content B2B Marketing Hubspot 60

Convince & Convert

DECEMBER 30, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. We recently tried this technique at CoSchedule, scrutinizing the best times to post on social media. White Papers. This is a great type of content to complement your written information in blog posts and white papers.

Diagrams 60

Diagrams Posterous Eventful Template 60