Convince & Convert

FEBRUARY 5, 2018

Research from the Boston Consulting Group and the Edelman Trust Barometer are explicit when it comes to measuring trust and credibility. Additionally, a white paper by Hootsuite revealed some interesting data points showcasing how employee advocacy programs are delivering more reach and engagement with content distribution.

Strategy 148

Strategy Social Media Marketing Consultant 148

Webbiquity SMM

OCTOBER 6, 2015

As noted here previously , the KPIs most important to CMOs fall into three groups: brand, competitive, and website performance measures. For more on this topic, download the Web Marketing KPIs white paper. And be sure to follow CMO Dave on his 2015 Measurement Odyssey on YouTube ! Image credit: Pear Analytics.

Advertising 100

Advertising Price Research Software 100

Waxing UnLyrical

NOVEMBER 9, 2016

Take for example the first sentence from this PRWeek article by David Blecken, February 9, 2015 (ya, going on two years old now), where he quotes Lou Hoffman of The Hoffman Agency. We offer a free white paper detailing five key metrics. ” Reports of the death of storytelling are not new.

Committee 217

Committee Metrics Industry Organization 217

Webbiquity SMM

DECEMBER 1, 2015

It’s never been great on Twitter, and recent changes LinkedIn made to Groups functionality reduces their value. billion on social marketing in 2015. They place the least value on white papers and ebooks. Advertising needs to be part of social media strategy. As noted below, organic reach is now less than 2%.

Social Media 100

Social Media Social Networking Real Estate CPC 100

Webbiquity SMM

JANUARY 5, 2016

Writing White Papers to Establish Your Expertise by Prof KRG. White papers allow you to establish your expertise on a topic, making you more sought after and desirable to work with. 17 Questions On How To Build A Content Marketing Strategy [Q&A] by Marketing Insider Group. by Marketing Insider Group.

Content 60

Content B2B Marketing Hubspot 60

agora pulse

NOVEMBER 10, 2016

On average, the corporate decision-making group involves 5.4 B2B companies are usually also on LinkedIn, AngelList, and Google+ where people are in a business mindset and are prepared for more sophisticated content (like white papers and thought leadership pieces).

B2B 119

B2B Marketing Loyalty Comparison 119

Convince & Convert

DECEMBER 30, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. Listicle Summaries.

Diagrams 60

Diagrams Posterous Eventful Template 60