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Visual Content Will Rule in 2015

Proactive Report

As the year draws to a close we’re all thinking about 2015. Downloads of the white paper mentioned at the end of the video had an 87% click-through rate. How much of your content plan is visual? Adding a photo to your to tweets can boost re-tweets by 35%. Results: Over 3,000 leads generated in 3 days. Awesome job SunGard.

Content 63
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How Participation Marketing Elevates Your Social Media Strategy

Convince & Convert

Altimeter’s 2015 State of Social Business Report revealed that “building employee advocacy” programs are becoming a high priority and strategic initiative for marketers, jumping from 13 percent to 45 percent in 2015. You’ll find both technical and business-focused conversations. Brands are investing in employee advocacy.

Strategy 147
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Are CMOs Putting Too Many Eggs in One Media Basket?

Webbiquity SMM

For more on this topic, download the Web Marketing KPIs white paper. And be sure to follow CMO Dave on his 2015 Measurement Odyssey on YouTube ! But CMOs do need to focus on the most revealing, future-looking KPIs in order to make the optimal decisions for their specific circumstances.

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The Humanization of Search & Why Business Owners & Marketers Should Care

Jason Yormark

From comScore’s “2015 U.S. Digital Future in Focus” white paper. While desktop searching is averaging a -1% decline, smartphone and table search growth have grown 17% and 28% respectively (Year-over-year search growth, by device. Look no further then Cortana, Microsoft’s voice powered virtual assistant where over 2.5

Hotels 100
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The Humanization of Search & Why Business Owners & Marketers Should Care

Jason Yormark

From comScore’s “2015 U.S. Digital Future in Focus” white paper. While desktop searching is averaging a -1% decline, smartphone and table search growth have grown 17% and 28% respectively (Year-over-year search growth, by device. Look no further then Cortana, Microsoft’s voice powered virtual assistant where over 2.5

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

68% of B2B marketers ranked “generating high-quality leads” as their top priority in 2015. White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. Live events (conferences, trade shows and forums) remain the top lead generation source for B2B marketers. MediaPost ). MediaPost ).

B2B 110
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EGC is the Key Content Marketing Trend

Convince & Convert

EGC is 2015’s most powerful marketing abbreviation. Typically, we think of content creation from employees as writing; as a blog post, or a white paper, or as an e-book, but sometimes it’s much easier for team members to create content in a different format that’s easier and more comfortable for them.

Trends 60