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Why social media teams will be at the center of conversational commerce

Sprout Social

According to Chris Messina , who coined the term in 2015, conversational commerce is about “delivering convenience, personalization and decision support while people are on the go, with only partial attention to spare.” For example: the social team at Lodge Cast Iron frequently receives customer questions and feedback about their cookware.

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Conversational marketing: What it means for your social media strategy

Sprout Social

They long for the days when a person was available to answer questions and solve issues in real-time. Whether customers or prospects have a frequently asked question, want to complete a purchase or have a complication with their order, conversational marketing makes it easy to find a solution. And that includes your customers.

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Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. Talking of Marketing Automation, we have a new survey on the opinions on Marketing Automation of B2B marketers in 2015 just launched.

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Top 10 SEO Ebooks for Beginner and Intermediate Online Marketers

Kikolani

You will find all sorts of SEO e-books made by top notch companies like Searchmetrics, HubSpot, Hobo and successful entrepreneurs like Neil Patel. Introduction To Search Engine Optimization – by HubSpot. . SEO Myths 2015 – by Rebecca Churt. . Download ebook. Download ebook.

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How to Discover and Create Content That Your Audience Craves (and Grow Your Following)

Buffer Social

Here are some questions you could ask yourself: Is there a common topic among them? You could simply post a question or a poll on your social media profiles. ” If you would like open-ended replies, posting a question will be great. Once you’ve found your top posts, try to find a pattern among them. Ask your audience.

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PBEVENT 2015: A Roundup of Tips and Advice Shared at the ProBlogger Training Event Sessions

ProBlogger

You can incentivize them with free or cheap access to a product, or offer a free coaching question in exchange. You can learn more about email engagement campaigns via this great course at Hubspot. Asking prescheduled questions on Facebook can reduce the overwhelm. Thanks to Tonya Grant from our Facebook community for that idea.

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4 Tips for Honing Your Content to Reach Gen Z

Convince & Convert

2015 was the year of tracking and analyzing the buyer experience and mapping the customer journey. Creating anecdotes for accurate and actionable customer analysis is becoming an increasingly useful process for answering these questions , and its success can impact the customer journey. highlight to tweet). Journey Mapping.

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