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Why social media teams will be at the center of conversational commerce

Sprout Social

According to Chris Messina , who coined the term in 2015, conversational commerce is about “delivering convenience, personalization and decision support while people are on the go, with only partial attention to spare.” One reason for brands’ shift toward conversational commerce stems from the growing popularity of mobile messaging.

Team 140
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Top 10 SEO Ebooks for Beginner and Intermediate Online Marketers

Kikolani

You will find all sorts of SEO e-books made by top notch companies like Searchmetrics, HubSpot, Hobo and successful entrepreneurs like Neil Patel. Introduction To Search Engine Optimization – by HubSpot. . Mobile Ranking Factors – by Searchmetrics. . Download ebook.

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Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. Talking of Marketing Automation, we have a new survey on the opinions on Marketing Automation of B2B marketers in 2015 just launched.

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17 Ways to Get More Views, Engagement, and Shares for Your Facebook Videos

Buffer Social

This post was originally published in 2015 and has been updated with the latest Facebook video tips and information. We found that square videos outperformed landscape videos in terms of average engagement, views, and reach, especially on mobile. Square videos take up 78% more real estate in the News Feed on mobile than on desktop.

Video 111
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PBEVENT 2015: A Roundup of Tips and Advice Shared at the ProBlogger Training Event Sessions

ProBlogger

You can incentivize them with free or cheap access to a product, or offer a free coaching question in exchange. You can learn more about email engagement campaigns via this great course at Hubspot. Asking prescheduled questions on Facebook can reduce the overwhelm. Work on mobile? Email Marketing. Test your landing page.

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I Read More Than 20 Instagram Studies so You Don’t Have to. Here’s What I Found.

Buffer Social

A common question we get is: “How often should I be posting on Instagram?” Here are two interesting Instagram Stories statistics reported on Techcrunch : Instagram Stories generated, on average, 35 percent more views for brands than Snapchat Stories, according to the mobile video platform, dubdub.

Study 111
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19 Noteworthy Stats About Instagram, LinkedIn, and Twitter Marketing

Webbiquity SMM

B2B buyers turn to LinkedIn for content that will help them move forward in the buyer’s journey—and 57% are doing so on a mobile device. Video views on Twitter grew 220X from December 2014 to December 2015. There’s no question Caddyshack, Airplane, and The Blues Brothers are three of the best movies of all time.

LinkedIn 183