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Conversational marketing: What it means for your social media strategy

Sprout Social

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. They long for the days when a person was available to answer questions and solve issues in real-time. To provide the best customer experience possible, invest in conversational marketing. What is conversational marketing?

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Why social media teams will be at the center of conversational commerce

Sprout Social

According to Chris Messina , who coined the term in 2015, conversational commerce is about “delivering convenience, personalization and decision support while people are on the go, with only partial attention to spare.” For example: the social team at Lodge Cast Iron frequently receives customer questions and feedback about their cookware.

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Top 10 SEO Ebooks for Beginner and Intermediate Online Marketers

Kikolani

You will find all sorts of SEO e-books made by top notch companies like Searchmetrics, HubSpot, Hobo and successful entrepreneurs like Neil Patel. These e-books are a great opportunity for beginner and intermediate marketers to spike up their knowledge of Search Engine Optimization. We are starting off with the number 10 on our list!

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Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. 1) What do you think the biggest change to Digital Marketing for B2B firms will be in the next year?

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How to Discover and Create Content That Your Audience Craves (and Grow Your Following)

Buffer Social

Here are some questions you could ask yourself: Is there a common topic among them? You could simply post a question or a poll on your social media profiles. ” If you would like open-ended replies, posting a question will be great. Or perhaps their way of marketing resonates with you. Create marketing personas.

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4 Tips for Honing Your Content to Reach Gen Z

Convince & Convert

So what does this mean for the marketing world? Gen Z is familiar with every marketing and advertising tactic there is. Banner ads, SEO, sponsored ads, influencer marketing, and content marketing—they’ve seen it. 2015 was the year of tracking and analyzing the buyer experience and mapping the customer journey.

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PBEVENT 2015: A Roundup of Tips and Advice Shared at the ProBlogger Training Event Sessions

ProBlogger

To see why, read A Guide to Using Data Analytics to Optimize Your Content Marketing Strategies. Content Marketing: Planning content: Identify and create a profile for your dream reader. You can incentivize them with free or cheap access to a product, or offer a free coaching question in exchange. Email Marketing.