Sprout Social

JULY 7, 2021

According to Chris Messina , who coined the term in 2015, conversational commerce is about “delivering convenience, personalization and decision support while people are on the go, with only partial attention to spare.” For example: the social team at Lodge Cast Iron frequently receives customer questions and feedback about their cookware.

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Team Conversation Social Media Instant Messaging 141

Webbiquity SMM

MARCH 30, 2015

Getty’s New Free Stock Photos Come With a Price by HubSpot. This was post #4 of Blogging for Business Week 2015 (#b4bweek) on Webbiquity. #1: When you search on Every Stock Photo it pulls images from dozens of sources across the web”), and Wikimedia Commons. Pixel Perfect Digital.

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Public Domain Wikimedia Creative Commons Hubspot 100

Buffer Social

MARCH 27, 2018

Or perhaps their way of marketing resonates with you. For example, I often like to check out the social media profiles of HubSpot , MailChimp , and Airbnb. “social media marketing”), and Buzzsumo will show you the most shared content that’s relevant to the keyword. Create marketing personas.

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Content How To Overview Analytics 110

ProBlogger

AUGUST 30, 2015

To see why, read A Guide to Using Data Analytics to Optimize Your Content Marketing Strategies. Content Marketing: Planning content: Identify and create a profile for your dream reader. Amy Porterfield offers advice about this process in How to Create a Survey to Find Your Target Market. Email Marketing.

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Training Eventful Tips Analytics 20

Convince & Convert

FEBRUARY 1, 2016

So what does this mean for the marketing world? Gen Z is familiar with every marketing and advertising tactic there is. Banner ads, SEO, sponsored ads, influencer marketing, and content marketing—they’ve seen it. 2015 was the year of tracking and analyzing the buyer experience and mapping the customer journey.

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Writtent Blog

JULY 19, 2016

And then we will study other examples in the SEO and Marketing industry, and other industries that have similar results. The Stats Post is very easy to put together, mainly because it doesn’t require much writing… But it does require good research skills and an understanding of your market. I love it because of its simplicity.

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Buffer Social

NOVEMBER 7, 2017

I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. 8 Actionable Instagram Marketing Tips, Backed by 20+ Studies. According to Statista , an online market research portal, the largest user group on Instagram in the U.S. percent of U.S. Instagram users.

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Study Instagram Hashtag Research 111

Webbiquity SMM

MARCH 27, 2018

Social media marketing is sometimes viewed as Facebook —and then there’s the other guys. Any successful B2B social media marketing strategy will necessarily involve multiple social networks, taking advantage of the unique characteristics and ambiance of each. Eight Instagram Marketing Stats. Eight Twitter Marketing Stats.

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LinkedIn Instagram Hubspot Twitter 183

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?

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Statistics Social Media B2B Hubspot 50

Buffer Social

MAY 31, 2017

This post was originally published in 2015 and has been updated with the latest Facebook video tips and information. With Facebook video being the top priority of marketers in 2017 , we’d love to help you get ahead of this rising trend. Here’s a great example by HubSpot : 4. Suggest viewers tap for sound.

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Video Engagement Facebook Mobile 111

Webbiquity SMM

DECEMBER 30, 2014

Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. by The Marketing Nut. ** 5 STARS.

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Content Tips Marketing B2B 193

Ignite Social Media

FEBRUARY 2, 2023

In this session, Jim shares his personal journey of success in the world of social media and influencer marketing. Ignite was founded in 2007, Carusele was founded in 2015, and that’s just been such a long time. I still don’t feel like I’m an expert in part because social media marketing is so many disciplines.

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Influencer Social Media Hubspot Travel 85

Rebekah Radice

AUGUST 27, 2016

Want to see how you can add them to your WordPress or Hubspot website? Instant Articles were launched in May 2015 to a limited amount of publishers including The New York Times, NBC News, and BBC News, among others. With its 1.51 Ready to learn how to use Facebook Instant Articles in your business? So what exactly are Instant Articles?

Facebook 60

Facebook RSS API How To 60

SocMed Sean

APRIL 12, 2015

Since February, 2015, Google has been adding tweets into their search index and then including them in the search results. Rather than re-hashing the history here, take a moment and read this great article by the folks at@HubSpot explaining a bit of the history and their thoughts on why this is a good thing. I’ll wait.

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Google Hubspot Content SEO 100

Rebekah Radice

JANUARY 11, 2016

. — Samuel Pavin (@SamPavin) November 18, 2015. — Ivana Taylor (@DIYMarketers) November 18, 2015. — Dana Detrick-Clark (@Serious_Vanity) November 18, 2015. — Bob Rothman (@RothmanBob) November 18, 2015. — Micole Kaye (@socialmicole) November 18, 2015. Give before you receive.

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Social Media Loyalty Hubspot Campaign 121

Buffer Social

NOVEMBER 13, 2017

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? While much of the focus over the last few years has been on perfecting our Facebook and Instagram marketing strategies, LinkedIn has been silently growing their user base to more than 500 million users.

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LinkedIn Microsoft B2B Marketing 112

Buffer Social

JUNE 1, 2016

Many locations also have their own Facebook pages, with follower counts any marketer would be happy with. Also, like the engineering team, your design team probably won’t be using social media to achieve traditional marketing goals. In addition to its main Twitter account (boasting 4.83 For example, @spotify has 1.8 It’s a win-win.

Social Media 40

Social Media Hubspot Marketing Engineering 40

Webbiquity SMM

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. Yet blogging requires considerably less expense and effort than other top marketing tactics like live events, webinars, and video. How can you increase your content marketing footprint through guest blogging?

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Tips Statistics Hubspot Resources 100

Buffer Social

JULY 27, 2017

We first hit one million sessions in a calendar month during March 2015 —a full 4 years after launching— and after months of floating around 1.1 Our hope is that these posts reflect the needs of our customers as well as the perspectives and views of the writers, editors, and strategists that make up Buffer’s marketing team.

Publishing 111

Publishing Metrics Instagram Research 111

Rebekah Radice

JUNE 1, 2015

From Facebook to Twitter, Pinterest and Google Plus – visual marketing has taken the online world by storm. In a recent HubSpot survey, 65% of respondents admitted to being visual learners. But knowing how to incorporate visual marketing is still a challenge for most businesses. And it’s no surprise. Come early.

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Engagement Content Hubspot Template 143

Buffer Social

AUGUST 11, 2016

Video marketing has taken the social media world by storm. What was just a blip on the radar a few years ago is now a top content marketing priority for brands and influencers everywhere. Yet the barrier to creating video marketing content that resonates with audiences can still feel high. Why Video Marketing Is So Valuable.

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Video Twitter Content Facebook 40

Webbiquity SMM

JANUARY 5, 2016

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Image credit: HubSpot. Is your Content Boring?

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Content B2B Marketing Hubspot 60

Convince & Convert

OCTOBER 9, 2015

You hear about creating content like it’s the Mother Teresa of marketing, but when you focus your efforts on it, you just can’t seem to get the results you’ve been promised. And we know that content marketing can help you do that. Get more content like this, plus the very BEST marketing education, totally free.

Content 60

Content How To Storify Hubspot 60

Kikolani

JUNE 23, 2016

So you’ve done your content, social media and email marketing campaign. Have you pondered on building a solid video marketing strategy? Here’s why: Video marketing is the next big thing in business! of internet users viewed a minimum of one video on the internet in the course of a month in 2015. Million Words…….

Video 111

Video Tips Marketing Film 111

Buffer Social

FEBRUARY 16, 2017

In our end of 2016 social media survey , 83 percent of marketers said they’d like to create more video content if they didn’t have restraints such as time and resources. We also found that 30 percent of marketers are looking to spend more time focused on Facebook video in 2017. 50 video Marketing statistics for 2017. Engagement.

Social Media 111

Social Media Video Strategy Statistics 111

Kikolani

JUNE 23, 2016

So you’ve done your content, social media and email marketing campaign. Have you pondered on building a solid video marketing strategy? Here’s why: Video marketing is the next big thing in business! of internet users viewed a minimum of one video on the internet in the course of a month in 2015. Million Words…….

Video 60

Video Tips Marketing Film 60

Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketing Charts ). Marketing Charts ).

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Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketing Charts ). Marketing Charts ).

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Statistics Social Media B2B Marketing 198

Buffer Social

FEBRUARY 7, 2018

Understanding the social media algorithms is important to social media marketers, especially since it can heavily impact a brand’s reach on social media. Up until 2015, the Twitter timeline displays tweets in the reverse-chronological order. Topic: Twitter marketing. Try Twitter videos. Use hashtags strategically.

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Twitter Hashtag Hubspot Feed 111

Convince & Convert

JULY 15, 2016

Welcome back to Marketing Marvels, where I’m joined by SnapApp’s SVP of Marketing, Aaron Dun. SnapApp makes building interactive content as simple as possible —no running to IT or other departments, no steep learning curve, just a marketer-friendly interface you can dive right into. Jay: Hey, everybody. Aaron: Yeah.

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Content How To B2B Questions 104

Convince & Convert

MARCH 24, 2016

Creating high-quality content is critical to content marketing success. You can’t build an audience in 2015 with 400-word posts. This is a great deal when so many people are not able to craft out time for content marketing. Neil Patel has written a great post for Hubspot on this exact topic. You just can’t.

Content 60

Content Template Templates Statistics 60

Rebekah Radice

DECEMBER 5, 2016

So what are the trends shaping 2017, and how will they affect your marketing strategy? Here’s a look at the top trends that could make or break your social media marketing in 2017. Omni-Channel Marketing. Multi-channel marketing is, by now, a well recognized and essential strategy. – Wikipedia.

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Trends Social Media Strategy CSR 146

Buffer Social

FEBRUARY 22, 2017

Storytelling has always played a part in successful marketing. An idea to try: If Facebook advertising is part of your social media marketing strategy, give this sequencing method a try. A photo posted by Airbnb (@airbnb) on Aug 20, 2015 at 6:06pm PDT. Here are 17 inspiring examples from HubSpot.).

Social Media 111

Social Media Hashtag Curation Instagram 111

Buffer Social

MARCH 16, 2017

In late 2015, Instagram opened up Instagram ads. Using the Facebook advertising system, marketers can now reach any specific segment of Instagram’s 600+ million users. Since Instagram launched advertising on its platform in 2015, Instagram ads have driven more than one billion user actions. Facebook’s Marketing API.

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Instagram Advertising URL FAQ 111

Rebekah Radice

DECEMBER 5, 2016

So what are the trends shaping 2017, and how will they affect your marketing strategy? Here’s a look at the top trends that could make or break your social media marketing in 2017. Omni-Channel Marketing. Multi-channel marketing is, by now, a well recognized and essential strategy. – Wikipedia.

Trends 60

Trends Social Media Strategy CSR 60

ProBlogger

DECEMBER 18, 2015

Our last roundup before 2015 implodes in a concoction of fireworks and warm champagne. Why We Unsubscribed 250K People From HubSpot’s Marketing Blog and Started Sending Less Email // HubSpot. We all have it, and want to know how to manage it – now HubSpot is doing something about it. This is it!

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Hubspot Curation Instagram Blogger 20

Viper Chill

JANUARY 13, 2016

It doesn’t have anything to do with email marketing. The reason it can work so well is because it doesn’t have any kind of negative connotations that you’re ‘marketing’ but instead providing a lot of value to a loosely defined target-audience. Like Crew once again (do they use the same marketing company?),

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