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Why social media teams will be at the center of conversational commerce

Sprout Social

According to Chris Messina , who coined the term in 2015, conversational commerce is about “delivering convenience, personalization and decision support while people are on the go, with only partial attention to spare.” While conversational commerce often takes place on social media messaging apps, it’s not quite the same as social commerce.

Team 140
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Conversational marketing: What it means for your social media strategy

Sprout Social

They long for the days when a person was available to answer questions and solve issues in real-time. Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. It uses tactics like chatbots, live messaging apps, social commerce tools and helpdesk integrations.

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Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. The CMM also helps you think about the right balance of what Michael Stelzner of Social Media Examiner called nuclear and primary fuel.

B2B 100
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How to Discover and Create Content That Your Audience Craves (and Grow Your Following)

Buffer Social

These strategies help me uncover the types of social media content that our audience loves to engage with and share. Your social media analytics can tell you what’s working and what’s not. Here are some questions you could ask yourself: Is there a common topic among them? Let’s dive in.

Content 110
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4 Tips for Honing Your Content to Reach Gen Z

Convince & Convert

2015 was the year of tracking and analyzing the buyer experience and mapping the customer journey. A Holistic Approach to Social Media. 76% of teens use social platforms. The holistic approach to social media content curation is perhaps the only strategy that involves a give-and-take between brand and buyer.

Content 60
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PBEVENT 2015: A Roundup of Tips and Advice Shared at the ProBlogger Training Event Sessions

ProBlogger

You can incentivize them with free or cheap access to a product, or offer a free coaching question in exchange. Link your social media profiles to your email unsubscribe. Want more ideas to integrate social media and email? Check out Buffers post 6 Creative Ways to Combine Social Media and Email.

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I Read More Than 20 Instagram Studies so You Don’t Have to. Here’s What I Found.

Buffer Social

At Buffer, we’re big fans of using data and research to guide our social media strategy. So when it came to finding the best Instagram strategy, I turned to social media studies. Here are some highlights from Pew Research Center’s study on social media use in the U.S.: Which posts did better?

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