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Retailers and the rising trend of sustainability: what marketers need to know

Sprout Social

While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay. And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. View this post on Instagram. ????

Retail 105
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Top 8 Viral Social Campaigns of the Year

Social Media Strategies Summit

The past several years have seen huge shifts in the social media landscape and this year is sure to continue that trend. Social Media has truly grown into its maturity as a marketing channel. Social now dominates the way people communicate, shop and interact with brands. But the campaign didn’t end on social.

Campaign 165
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9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer Social

According to the National Retail Federation, we’re looking at a record-breaking November and December this year, with total sales reaching a staggering $966.6 Outdoor apparel retailer REI has led the charge here, opting out of Black Friday for years on the trot. billion in the U.S. The move generated a ton of buzz The result?

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What Is KakaoTalk? The Mobile Messaging App on the Rise

Hootsuite

When it comes to social media platforms, it can be tempting to just stick with the big names you already know, but no one wants to miss out on the next big thing. Whether you’re familiar with this hot social messaging app or not, there’s a good chance you should start paying attention to it. What is KakaoTalk? Get Started.

Mobile 83
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Just get us the Millennials! #Marketing #Fail

Janet Fouts

They’re social. They check in at retailers, restaurants and they expect brands to respond with authentic voices, not canned responses. This data is based on surveys, but in my experience working with millennials they are a diverse group and generalizations don’t always fit.

Marketing 145
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[Interview] Discover The Driving Force Behind Porsche’s Slick Social Strategy

Audiense

Porsche ’s prestigious brand has flourished on social media with an image-heavy presence, giving it an ample chance to connect with audiences that want to see both its modern technology and classic designs from its long heritage. Alissa Clauson , Porsche Audiense: How is Porsche’s social media team spread out?

Strategy 113
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2016 Holiday Social Ad Spend; What We’ve Learned

Ignite Social Media

That said, retails sales for the holiday season didn’t hurt as they were up 4% over 2015 to $658.3 For instance, if you separate by age group, you can see which one has a larger cart size and change your approach to maximize sales. This past holiday was a win for social media advertisers. That includes $122.9

CPM 60