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Retailers and the rising trend of sustainability: what marketers need to know

Sprout Social

And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. Environmental groups, active since the 1960s, were the first to promote sustainable living but the movement failed to gain significant momentum until recently. View this post on Instagram. ????Research

Retail 102
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9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer Social

According to the National Retail Federation, we’re looking at a record-breaking November and December this year, with total sales reaching a staggering $966.6 Outdoor apparel retailer REI has led the charge here, opting out of Black Friday for years on the trot. billion in the U.S. The move generated a ton of buzz The result?

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Top 8 Viral Social Campaigns of the Year

Social Media Strategies Summit

Spurred primarily by the online conversation of niche groups like #BlackTwitter, the sandwich sold through 2 months of inventory in just two weeks when it was originally launched. According to the National Retail Federation , the percentage of U.S. consumers who are finding inspiration for Halloween on Instagram has doubled since 2015.

Campaign 166
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What Is KakaoTalk? The Mobile Messaging App on the Rise

Hootsuite

It’s a free mobile service that offers text messaging, voice and video calls, group chats and more. But its popularity has exploded in recent years, with an increase of over 8 million users worldwide between 2015 and 2021. They’re so popular, they even have their own branded retail stores throughout South Korea.

Mobile 83
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Just get us the Millennials! #Marketing #Fail

Janet Fouts

They check in at retailers, restaurants and they expect brands to respond with authentic voices, not canned responses. This data is based on surveys, but in my experience working with millennials they are a diverse group and generalizations don’t always fit. Make 2015 the year you put mindful social marketing into practice.

Marketing 145
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[Interview] Discover The Driving Force Behind Porsche’s Slick Social Strategy

Audiense

With that mix of two distinct groups in your target audience, how do you meaningfully connect with them both on Twitter? — Porsche Retail Group (@PorscheRetail) September 24, 2015. — Porsche (@Porsche) September 28, 2015. — Porsche (@Porsche) November 18, 2015. PorscheRRV https://t.co/b8X7AAYLbC.

Strategy 113
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2016 Holiday Social Ad Spend; What We’ve Learned

Ignite Social Media

That said, retails sales for the holiday season didn’t hurt as they were up 4% over 2015 to $658.3 For instance, if you separate by age group, you can see which one has a larger cart size and change your approach to maximize sales. That includes $122.9 billion in non-store sales which experienced a 12.6%

CPM 60