Buffer Social

JUNE 30, 2017

In light of #SMDay (6/30/2017) , we’re teaming up with Bitly to share stories and celebrate the positive impact that social media has had on individuals, businesses, and the globe over the last 20 glorious years – all using the hashtag #impactofsocial. Community Support during World Tragedies. Miracle on the Hudson.

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Social Media MySpace Hashtag News 111

Sprout Social

OCTOBER 4, 2016

However, data from Sprout Social’s 2015 Index revealed seven in eight social messages sent to brands go unanswered within 72 hours. This showed that Gap values the posts it gets through the social community. Instagram Engagement: Community Management & Outreach. Shares can work for both individuals and brands.

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Engagement Instagram Hashtag Loyalty 92

Convince & Convert

JANUARY 20, 2015

With more brands turning their focus on Instagram in 2015, the stakes have been raised for managers of these platforms. In this example below, see how the brand shown is driving the most engagement around three topics: their holiday campaign, their branded hashtag campaign, and posts of apparel. Hashtag Creative Testing.

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Instagram Hashtag How To Apparel 60

Audiense

MAY 17, 2016

In August 2015, Truffle Social pitched the idea of #1234ThumbWar to their client Models Own , a British based beauty brand to celebrate nail art. The whole essence of nail polish is about beauty and creativity, and there’s a massive community of nail art fans on Instagram – and we wanted to take advantage of that.

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Instagram Campaign Hashtag Blogger 84

Pixlee

JANUARY 25, 2018

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. They also challenged users to post unedited photos of themselves in bathing suits with the hashtag #AerieReal. Tourism Australia.

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Campaign UGC Content Tourism 43

Buffer Social

DECEMBER 4, 2019

Buyable pins were released four years ago now, in 2015, and had over 60 million buyable pins in its first six months. Partner with influencers and encourage your community to share your products. Pinterest also has some really powerful social commerce features for businesses, with new features coming out all the time.

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Social Media Instagram Apparel Groups 98

Pixlee

NOVEMBER 17, 2016

Reynolds Kitchens launched its #EndlessTable campaign in June 2015 and its still going strong today. Hashtag campaigns can grow stale, but #EndlessTable shows no sign of fading. The campaign is more than a hashtag – it’s a source of information. Leveraged Social Influencer Status for Greater Reach. The Concept.

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Campaign Instagram Brands Delicious 40

Sprout Social

JUNE 16, 2016

Since its inception in 2010, brands have been some of the platform’s biggest contributors and influencers. In 2015, 33% of Fortune 500 companies had invested in Instagram–a 13% increase from the previous year. Don’t Forget About Hashtags. Social media loves a good hashtag #selfie or #TBT. Need help getting started?

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Instagram Tips UGC Hashtag 40

Convince & Convert

MAY 2, 2016

The experience with salespeople and employees, even on a social platform, greatly influences customer perception of a company. Technology giant Dell knows the importance of fostering a community of employee advocates. UPS (@UPS) December 31, 2015. Here’s a toast to even more #WishesDelivered in 2016.

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Loyalty Social Media Engagement Training 60

Sprout Social

APRIL 19, 2017

For instance, WeWork places a priority on empowering entrepreneurs and creatives, as well as making their co-working spaces a part of the community. This could be your company name, a branded hashtag or names of original products you sell. For instance, Nike promotes the #justdoit hashtag on Twitter and Instagram.

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Social Media How To ROI Hashtag 103

Rebekah Radice

JULY 20, 2015

Begin by identifying how you’re already giving back to your customers and local community. Posted by Better Homes and Gardens on Sunday, July 19, 2015. Through Sprout Social’s Smart Inbox, you can monitor your keywords (hashtags), gaining access to valuable conversations happening around your area of expertise.

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Social Media Marketing Study Activities 133

Sprout Social

APRIL 17, 2017

Hashtags make tracking campaigns much easier, and gives you more accurate results. By using hashtag analytics, you’ll be able to run organized campaigns, get details on your target audience and optimize your social media posts for more exposure. Why Hashtags? Hashtags drive engagement. Hashtag Analytics Tools.

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Hashtag Analytics Fashion Campaign 109

Hootsuite

FEBRUARY 12, 2015

Traditionally, social media was seen as a more fitting channel for business-to-community (B2C) marketing due to its informal nature. You can see examples of this in the trending hashtags on Twitter, posts with the most pageviews and likes on LinkedIn, and Facebook posts that have been shared hundreds of times. Monitor your competitors.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Rebekah Radice

NOVEMBER 1, 2016

Or use a specific hashtag to share the stories of your fans. Create a Sense of Community. Nope, with Facebook, you can go in-depth and create a sense of community. Give them the motivation to become influencers in their own circles. Create a theme day and highlight one of your fans. Doves #BeautyStory does exactly that.

Facebook 116

Facebook Marketing Atlassian Analytics 116

Likeable

AUGUST 26, 2019

These accounts have gained unforeseeable momentum across an internet where hashtags like #dogsofinstagram have collected more than 155 million posts. That is a level of adoration and influence that has turned our pets into influencers in their own right, creating the modern phenomenon known as the “petfluencer.”.

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Influencer Communities Social Media Instagram 112

Hootsuite

APRIL 6, 2023

Hot or Not is rumored to have influenced the creators of Facebook and YouTube and nurtured millions of insecurities. YouTube makes partners, the OG influencers (2007) Through YouTube’s elephantine beginnings , the buzz grew. This moment essentially marked the beginning of social media influencers.

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Social Media MySpace Tumblr Foursquare 145

Buffer Social

AUGUST 24, 2017

Through hashtags and @-mention tags, people can discover and check out your Instagram profile. On the other hand, the influencer community of TheAmplify was seeing 28 percent higher view rate for Instagram Stories than Snapchat Stories. On Snapchat, only you can see who has replied to your snaps or stories.

Instagram 111

Instagram Cost Comparison Analytics 111

Hootsuite

FEBRUARY 12, 2015

Traditionally, social media was seen as a more fitting channel for business-to-community (B2C) marketing due to its informal nature. You can see examples of this in the trending hashtags on Twitter, posts with the most pageviews and likes on LinkedIn, and Facebook posts that have been shared hundreds of times. Monitor your competitors.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Rebekah Radice

NOVEMBER 1, 2016

Or use a specific hashtag to share the stories of your fans. Create a Sense of Community. Nope, with Facebook, you can go in-depth and create a sense of community. Give them the motivation to become influencers in their own circles. Create a theme day and highlight one of your fans. Doves #BeautyStory does exactly that.

Facebook 60

Facebook Marketing Atlassian Analytics 60

Socialmedia.biz

OCTOBER 29, 2016

A marketing manager could wake up to discover worldwide approval for a witty tweet, only to face a tidal wave of bad press an hour later because of a hashtag that went wrong. What follows is a list of 10 such influencers. And Forbes named her one of the Top Ten Social Media Power Influencers. Start checking in with them today!

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Influencer Social Media Resources HootSuite 60

Webbiquity SMM

FEBRUARY 10, 2015

Image credit: Business 2 Community. Yet 93% of shoppers’ buying decisions are influenced by social media- because 90% trust peer recommendations. Business 2 Community ). Business 2 Community ). Not as believable.) ( Business 2 Community ). Do consumers actually listen to brands? DashBurst ). Believable.)

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Statistics Social Media B2B Hubspot 50

Rebekah Radice

OCTOBER 26, 2015

Today I’m going to share with you 11 ways to immediately gain traction on Twitter and grow a thriving community. Include your business, background, career highlights, and any relevant hashtags. Here’s a few easy ways to connect with industry influencers shared by Problogger. Follow people that your influencers follow.

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Twitter How To Hashtag Curation 114

Buffer Social

NOVEMBER 13, 2017

It’s evolving into a thriving network of incredible content, influencers, and networking opportunities unmatched by other social media platforms. If you were to ask me to describe LinkedIn in 2015, I might have said something along the lines of, “a great professional network” or “the perfect place to find a job.”

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LinkedIn Microsoft B2B Marketing 112

Buffer Social

FEBRUARY 14, 2017

Instagram takeovers are an incredible way for brands, individuals and influencers to collaborate and cross-promote content. Your goals will influence the strategy behind your takeover and the metrics you choose will allow you to measure the success of the takeover. Community members or customers. Employees or colleagues.

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Hosting Instagram How To Metrics 109

Unmetric

SEPTEMBER 10, 2019

PlayStation’s strategy on Twitter is to be at the beck and call of its gaming community. One such campaign from 2018 was the #PlayStationClassic, a comeback collection of PlayStation’s classic games, which garnered the most engagement from the gaming community. One day away. PlayStation (@PlayStation) August 22, 2019. Armani – 3.4

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Brands Twitter Fashion Ensembli 123

Convince & Convert

DECEMBER 31, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. When you work on shaping a distinct brand identity to influence your audience via social media, you first need to know what they think about you now. Learn How Fans See Your Brand. Still short of content?

Engagement 60

Engagement Strategy Social CRM Hashtag 60

Unmetric

SEPTEMBER 27, 2019

McDonald’s added close to 24 million followers since 2015, a 43% growth in followers with an average of 15K followers added per day! This campaign earned them thousands of mentions as fans all over the world shared their stories with the hashtag #nutellastories. Community involvement and Target are like peas in a pod.

Brands 96

Brands Facebook Campaign Sports 96

Unmetric

SEPTEMBER 27, 2019

McDonald’s added close to 24 million followers since 2015, a 43% growth in followers with an average of 15K followers added per day! This campaign earned them thousands of mentions as fans all over the world shared their stories with the hashtag #nutellastories. Community involvement and Target are like peas in a pod.

Brands 72

Brands Facebook Campaign Sports 72

Buffer Social

SEPTEMBER 20, 2018

Airbnb also took the time to showcase how appreciative it is of its community over Thanksgiving by sharing an on-brand message about feeling at home: November 23 — Black Friday. Use hashtags : Hashtags are a great way to extend the reach of your content on platforms like Twitter and Instagram.

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Small Business Campaign Content Eventful 98

Buffer Social

AUGUST 11, 2016

What was just a blip on the radar a few years ago is now a top content marketing priority for brands and influencers everywhere. Some brands and influencers have found an incredible niche on YouTube. For a lot of users, especially the younger generation, Snapchat is a premier form of communication. You need … Resources.

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Video Twitter Content Facebook 40

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. Interest in the medium gradually declined over the next few years, then began picking up again in 2015. Influencer Marketing Becomes the New Advertising. But while those tactics have declined, influencer marketing has taken off.

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B2B Influencer Social Media BuzzStream 318

Unmetric

SEPTEMBER 19, 2018

From memes to GIFs to relatable quotes, cute animal pictures and videos and internet hashtags, everything that is part of today’s social media culture has been used by Glossier as content. If you want to effectively communicate with your target audience, be one among them. ??. Everyone’s an Influencer. a sheer Lilac.

Social Media 141

Social Media Hashtag Instagram Meme 141

Rebekah Radice

JANUARY 12, 2017

It’s one of the fastest ways to get the attention of influencers and other people you respect on Facebook. Research Relevant Hashtags. Track the most popular hashtags in your industry or niche. Are you out at an event or enjoying one of your favorite spots in the community? Capture that image and share it!

Engagement 150

Engagement Tips Facebook Marketing 150

Sprout Social

MARCH 7, 2017

as a way to stay on top of things when you’re losing multiple followers out of nowhere, or when someone important unfollows you, like a key influencer or a long-time customer. Our weekly #SproutChat has been a great way to bring the social media marketing community together and get our followers to interact. Rather, use T.U.N.S.

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Storify Tools Twitter Hashtag 94

Sprout Social

OCTOBER 17, 2016

You need to be up to date on what’s happening in Twitter world such as trending topics and popular hashtags. Resource How Twitter Profiles Can Support Your Marketing Initiative Follow Influencers When you first sign up for Twitter, you’ll get a list of suggested people to follow. Limit yourself to one hashtag per Tweet.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Rebekah Radice

JANUARY 12, 2017

It’s one of the fastest ways to get the attention of influencers and other people you respect on Facebook. Research Relevant Hashtags. Track the most popular hashtags in your industry or niche. Are you out at an event or enjoying one of your favorite spots in the community? Capture that image and share it!

Engagement 60

Engagement Tips Facebook Marketing 60

Keyhole.co

FEBRUARY 28, 2023

As a result, memes make people feel like they’re part of a community and the associated sense of belonging that makes them so widely used and appreciated. That’s why native content, product placement, influencer marketing , affiliate marketing and other forms of modern advertising methods have been gaining so much popularity.

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Meme Engagement Strategy Wikipedia 52