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The Biggest Social Media Moments of 2023

Social Media Strategies Summit

It was the name of Tesla’s third car model , launched in 2015. Brands Ride the Barbie Bandwagon Plenty of blockbusters have been backed by huge marketing campaigns. Everyone knew the world was going to go wild for Barbie and that Elon Musk buying Twitter would lead to a near-endless stream of online discourse.

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How to Ideate a Winning Back-to-School Campaign

Unmetric

Working on a back-to-school campaign really pays off. Consumers are using their phones to research the products they want to buy on their phones as well. About 10% of parents looked to a social media site to help them with back-to-school shopping, in 2015. Fret not, here’s the how-to on creating a kickass social media campaign.

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Triller: What Your Brand Needs to Know

Ignite Social Media

Earlier this summer we saw Triller, an app originally released in 2015, rise in popularity when the Trump administration threatened to ban its rival, TikTok. the Hauls” campaign featuring a five-track holiday album and influencers to reach Gen Z. You are going to continue to see that as a bigger part of the mix and the media buy.”

CPM 161
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7 Great User-Generated Content Campaigns

Pixlee

The idea behind user-generated content is that customers, followers, and partners will provide a more trustworthy recommendation than the brand itself when it comes to making a buying decision. Here are seven examples of successful user-generated content campaigns.

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Are You Absolutely Sure Your Social Media Marketing Budget Is Ready for This Year?

agora pulse

This will increase the value of your campaign and get as much ROI as possible from each piece of content. Identify the most successful content from an influencer campaign and use it to create highly-targeted ads. Calvin Klein launched the #MyCalvins campaign to improve its sales position. Paid social media ads.

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How to Boost Social Media Engagement with Influencer Marketing

Waxing UnLyrical

According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. Don’t buy influence, build it. So it’s important that you don’t treat influencer engagement like a buy-out. Create opportunities for collaboration.

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[Interview] Truffle Social And Models Own Get A Thumbs Up On Instagram

Audiense

In August 2015, Truffle Social pitched the idea of #1234ThumbWar to their client Models Own , a British based beauty brand to celebrate nail art. We spoke to Truffle Social’s CEO Ellie Hernaman and Head of Strategy, Kat Scoble to get an idea of how they planned the campaign and tapped into the huge nail art fan base on Twitter and Instagram.