Firebelly

MARCH 16, 2015

Here are 10 that will help you improve your efforts on Twitter in 2015. Engage with your audience first, win them over with your charm, and then when they ask you about your product, it’s not really selling. Visual content always gets more engagement. 1) Keep tweets short. 2) Don’t just sell. 3) Tweet after lunch.

Twitter 100

Twitter Hashtag Buy News 100

Buffer Social

JULY 20, 2017

When marketers first started using social media as a marketing channel, there was less content, less noise, and people were willing to click on almost everything they saw on their news feed. Then, we hit content shock. There is now more content on social platforms than people can consume. Low organic reach and referral traffic.

Social Media 112

Social Media Engagement Brands Airlines 112

Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. Setting your brand apart from the competition is essential for success. Thanks to social media, the goals of brand marketers are within reach. One in three consumers use social media to learn about or discover new products , services or brands.

Social Media 118

Social Media Brands Marketing Meme 118

Audiense

SEPTEMBER 2, 2016

Kronenbourg’s Bronze Lions winning campaign proved one big thing, people will get involved in your social media strategy if they care about the content. — Kronenbourg 1664 (@Kronenbourg1664) July 2, 2015. We also used PR content to generate printed coverage in newspapers and magazines.” Will you support Eric?

Engagement 106

Engagement Nielsen Delicious Campaign 106

Amy Porterfield

FEBRUARY 26, 2015

Here we are, two months into 2015…is it the future yet? The post #48: The 2015 Guide to Facebook Engagement appeared first on Amy Porterfield | Online Marketing Expert. On one hand, still no flying cars. On the other, we talk to people directly through screens we hold in our hands! This post is all about […].

Engagement 44

Engagement Facebook Marketing List 44

Jon Loomer

MARCH 24, 2016

And now, the death of Instagram for brands. Declaring the “death of brands on Instagram” is quite possibly the easiest title ever written. You know that brands are worked up into a frenzy over organic reach on Facebook. Who cares if engagement is dropping due to bad brand content? Click To Tweet.

Brands 113

Brands Instagram Engagement Activities 113

Waxing UnLyrical

APRIL 6, 2016

According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. Marketers who participated in the survey said that influencer engagement was effective in building brand awareness, generating leads and nurturing loyalty. Don’t buy influence, build it.

Influencer 100

Influencer Engagement Social Media Marketing 100

Ignite Social Media

MAY 16, 2016

Why is your brand on social media? With social media being considered by many brands as part of the traditional marketing mix, it may be tempting to constantly push a commerce message, but that approach will kill your social media engagement. Let’s take a look at how social media engagement has changed over the years.

Engagement 109

Engagement Social Media Class Loyalty 109

Devumi

JANUARY 28, 2015

This article is going to look at social media marketing advice that will get you over the hump, and propel you for the rest of 2015. Having options for your fans to stay engaged is going to be your key for 2015. Take a look at what some of the top brands on Instagram are doing for more inspiration. One step ahead.

Platform 60

Platform Social Media Marketing YouTube 60

Rebekah Radice

AUGUST 10, 2015

Rupert Murdoch said if you want to motivate people, you have to engage their minds and their hearts. But when it comes to Facebook engagement, gaining audience attention can be tough. Whether it’s the latest algorithm change or the overwhelming amount of shared content, one thing is for certain. Brand Your Business.

Engagement 131

Engagement Tips Facebook Nielsen 131

Sprout Social

OCTOBER 4, 2016

Instagram continues to evolve as one of the most predominant social media apps for customer interactions and engagement. The demand for Instagram engagement is at an all-time high, but many brands still struggle to increase conversations and keep users coming back. What Is Instagram Engagement?

Engagement 92

Engagement Instagram Hashtag Loyalty 92

Ignite Social Media

JUNE 13, 2016

Marketers put more emphasis on personalized content and Twitter presents a huge opportunity for gaming and entertainment brands. According to a new study by SocialFlow (of over 3K Facebook pages), organic reach has dropped 42% since January, after holding steady during much of 2015. Facebook Reach Continues to Drop.

Brands 60

Brands Twitter Content Conference 60

Ignite Social Media

AUGUST 15, 2017

In fact, as of 2015, 92% of the online population was using emojis. But for those who are not too familiar with emojis and how they work, allow us to catch you up on what they are and if they’re right for your brand voice. They can add a visual element that makes your content more fun and engaging than the regular text copy.

Brands 108

Brands Banking Apple Social Media 108

Ignite Social Media

FEBRUARY 9, 2017

More often than not Facebook plays a significant role in a brand’s social strategy. As such, brands rely on the community built around their pages. Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm.

Metrics 60

Metrics Brands Facebook Sample 60

Pam Moore

MAY 5, 2016

Marketing leaders and brands that embrace and master the art of human connection will leap frog years ahead of their competition that only focuses on clicks, follows and likes. Earning brand advocates and making friends via the social networks is based on trust. 8 strategies and tips to build loyal tribes of brand advocates.

Buy 113

Buy Social Media Brands Loyalty 113

Ignite Social Media

MAY 26, 2022

As a startup or as any brand for that matter, ensuring that the wave of change doesn’t pull you under is more crucial for your business. Prioritize Quality Content. Quality content is key to future proof your marketing. . If you are to look at it today, more brands are investing in quality and evergreen content.

Social Media 156

Social Media Strategy Marketing Influencer 156

Ignite Social Media

JULY 14, 2017

We’ve previously discussed how and when brands should engage with certain holidays through their social media presences. Today, we’re exploring how these brands in the know play their hand and jump on board some of the strangest holidays out there. — Pete Zaroll (@totinos) May 4, 2015. May the 4th be with you!

Brands 87

Brands Proposal Sports Authentication 87

Rebekah Radice

JULY 13, 2015

Not only is it an opportunity to reach and engage consumers in real-time, but it also promotes trust and builds credibility. 5 Simple Ways to Boost Twitter Engagement…Right Now. First – find and follow the right people (in other words…not just anyone) and then share better content. Share Better Content.

Engagement 134

Engagement Twitter Hashtag Real Estate 134

Buffer Social

OCTOBER 17, 2017

These values can give you a hint of what content will do well or not so well on Facebook. Frequently circulated content and repeated posts. Posts with unusual engagement patterns (a like-baiting signal). The Simple Facebook Posting Strategy That Helped us 3x Our Reach and Engagement. January 7, 2015: Video is growing.

List 190

List Facebook Feed Feedly 190

Social Media Strategies Summit

NOVEMBER 7, 2018

There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. And the decision for a brand to invest in a new social media platform is a big one. Launching a social media profile almost always results in the need for more human resources, content creation, and advertising budget.

Platform 271

Platform Social Media Influencer Trends 271

Hootsuite

SEPTEMBER 24, 2022

On National Day for Truth and Reconciliation, it’s important for Indigenous people (and, frankly, for non-Indigenous people) to see businesses and brands honour those who lost their lives through the 165-year program of assimilation. What role should brands play on social media on September 30? View this post on Instagram.

Communities 99

Communities Brands Instagram HootSuite 99

Talkwalker SM

JUNE 2, 2016

Brands are constantly aiming to be where the conversation is happening, and consumers are holding the loudspeaker. Social media users decide when, where, and how they want to engage with brands. Beauty brands have capitalized on major influencer marketing strategies across visual platforms like Instagram, Facebook, and more.

UGC 60

UGC Brands Content Instagram 60

Sprout Social

AUGUST 22, 2016

On social media, increasing audience engagement is like keeping the attention of a two-year-old. There’s so many things published each day that we’re often “on to the next” before finishing the content in front of us. So as a brand, the social competition can make it feel impossible to keep your audience engaged and focused.

Engagement 40

Engagement Social Media Content How To 40

Mindjumpers

MAY 26, 2016

Another reason engagement is so high on the platform is that there are no worries about content existing forever. On a similar note, influencers also play a large part of the Snapchat community nowadays , especially for brands. How can brands cut-through all the noise? Advertising Features.

Authentication 0

Authentication SMS Influencer Advertising 0

Convince & Convert

FEBRUARY 5, 2018

Innovative brands are activating employees to be storytellers. They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. Brands are investing in employee advocacy. You must ensure there is brand alignment with your employee content strategy.

Strategy 145

Strategy Social Media Marketing Consultant 145

Rebekah Radice

MAY 9, 2015

As a business or brand, how do you strike the perfect social media balance? And how do you capture audience attention to improve awareness, engagement and interaction? A1) Edit carefully to create unique content for your audience. Marsha Collier (@MarshaCollier) May 6, 2015. A3) Engagers aren’t spammy or over-promotional.

Social Media 131

Social Media How To Marketing HootSuite 131

Buffer Social

NOVEMBER 30, 2023

It was 2015, and I was in my first year of college when I learned about LinkedIn.   Four years passed, and my account was still sitting brand new with just my name and four or five connections.  So, I started consuming content on LinkedIn. Ultimately, I was posting, commenting, engaging, and networking in a few weeks.

LinkedIn 101

LinkedIn Newsletter Industry Platform 101

Proactive Report

MAY 12, 2016

For your brand to penetrate that noise and actually make any meaningful contact with your intended audience, you have to be ahead of the pack these days. And being ahead of the pack, in no small way, means that your content needs to be visually engaging. Visual content is no longer just a good idea, but an essential one.

Real Estate 40

Real Estate Content Brands Survey 40

Social Media Strategies Summit

FEBRUARY 27, 2020

1 Ephemeral content disrupts social video. Despite this compelling number, brands have been a bit slow to embrace video as a medium. This year, expect to see even more engaging and entertaining content that is focused on capturing a moment, rather than making a hard sell. Source: TikTok. Source: Facebook Groups.

Trends 182

Trends Social Media Instagram Platform 182

Rebekah Radice

NOVEMBER 30, 2015

But adding visuals to a marketing mix and using them to brand your business can be a challenge. It allows your business to tell a more complete story; one that visually connects brand to consumer. 3-Step Formula to Visually Brand Your Business. Or that 86% of buyers said visual/interactive content increased their desire to buy?

Brands 114

Brands Construction Small Business Instagram 114

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Over 2 hours a day , in fact, which is 30% more time than in 2015. 44% of all internet users regularly look up brands on social media networks. Who are they?

Social Media 142

Social Media Meme HootSuite Influencer 142

agora pulse

OCTOBER 30, 2019

A good Twitter bio introduces you and your business to your audience and shows them what kind of content they can expect from you. A good Twitter bio grabs attention, oozes personality, introduces your brand, and sets expectations. Does the language in it reflect my brand personality? In a way, it de-personalizes the brand.

Twitter 98

Twitter Engagement Hashtag Notification 98

agora pulse

OCTOBER 30, 2019

A good Twitter bio introduces you and your business to your audience and shows them what kind of content they can expect from you. A good Twitter bio grabs attention, oozes personality, introduces your brand, and sets expectations. Does the language in it reflect my brand personality? In a way, it de-personalizes the brand.

Twitter 98

Twitter Engagement Hashtag Notification 98

Audiense

MAY 10, 2016

Airbnb was recently awarded as the Most Meaningful Brand by The Drum and Havas Media Group in The Drum’s Marketing Awards. We spoke to Holly Clarke, Airbnb’s EMEA Marketing Manager to get an understanding of how they run their social media, and what it takes to be a meaningful brand. — Airbnb (@Airbnb) December 15, 2015.

Brands 103

Brands Hosting Hotels Campaign 103

Devumi

FEBRUARY 20, 2015

Everyone using the 140 character or less platform wants higher Twitter engagement levels. Unless you’re, say, Justin Bieber, you have to actually work for your Twitter engagement. This guide will help you work smart, and show you what will actually increase your engagement levels for the long haul. We’ll call it show AND tell!

Activities 60

Activities Engagement Twitter How To 60

Social Media Strategies Summit

JANUARY 2, 2020

Social now dominates the way people communicate, shop and interact with brands. The deli brand Dietz & Watson launched Dietz Nuts – “the first-ever meat nut” surrounding the 2019 Super Bowl. Before the VMAs started this year, social engagement with content related to the show was up 129% over 2018.

Campaign 165

Campaign Meme Instagram Social Media 165

OnlineRockersHub Marketing Blog

FEBRUARY 10, 2020

Are you looking for generating content for affiliate marketing? Both content marketing and affiliate marketing are effective ways of boosting your brand’s online visibility. Without requiring a huge budget, they can increase engagement rates, drive clicks , and even search rankings by bringing your services in the spotlight.

Affiliate marketing 81

Affiliate marketing Content Marketing Collaboration 81