Convince & Convert

APRIL 29, 2016

We’ve all seen the stats that reveal B2B marketers are spending more time, budget, energy, happy hours, hackathons, and puppy time on content. 68% of B2B marketers say that increasing conversion rate is their leading objective for lead nurturing, according to a December 2015 study by Ascend2. But to what end? Send them more.

B2B 60

B2B Education Content Marketing 60

Webbiquity SMM

FEBRUARY 23, 2016

marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015). In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. Statistica ).

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? But the longer your B2B sales cycle is, the more chances your buyers will lose interest and look elsewhere. B2B buyers conduct 12 online searches before visiting a specific brand’s website. The answer is when they want to buy, of course.

B2B 88

B2B Marketing Paid Search Buy 88

Oktopost

DECEMBER 15, 2022

Want to hear more from renowned B2B marketing leaders? But aside from just the physical benefits of the program, Cidney discloses how her peers needed new outlets and ways to connect with each other across the company. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here. Episode Summary.

Collaboration 62

Collaboration Apple Sports Startup 62

Sprout Social

DECEMBER 15, 2016

As a SaaS B2B company, LinkedIn has become an increasingly important part of our social strategy. That’s why Sprout’s LinkedIn Company Pages Report is so important for our team. This post How Team Sprout Uses Its LinkedIn Company Pages Report originally appeared on Sprout Social.

Team 40

Team LinkedIn Report Company 40

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Buffer Social

NOVEMBER 12, 2021

People often think of LinkedIn as the place to go for personal career growth but it can also be an incredible resource for growing your company. Especially if you’re a small business owner whose personal brand is closely linked to your company mission, LinkedIn shouldn’t be ignored as part of your social media strategy.

LinkedIn 75

LinkedIn B2B Authentication Small Business 75

Sprout Social

MAY 10, 2019

According to Alexa rankings of the top 500 sites on the web, YouTube is second only to its parent company, Google, which is perhaps not surprising, but even more impressive when you consider the fact that it’s beating out Facebook, top Chinese search engine Baidu and Wikipedia, just to name a few.

YouTube 111

YouTube Strategy B2B Marketing 111

Convince & Convert

JANUARY 13, 2016

With social media platforms as a whole reaching a stage of maturity, it begs the question: Why are so many B2B companies still not making the most of social? Though there are a number of stellar examples of B2B brands who have implemented a comprehensive social strategy, the vast majority of them remain conspicuously absent.

Social Media 60

Social Media B2B eBook Case Study 60

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. as of December 2015. ( billion last year to 2.5 billion by 2018. MediaPost ).

Social Media 100

Social Media Marketing Survey Metrics 100

Buzz Marketing for Technology

DECEMBER 21, 2012

It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. With traditional web sites, companies have the luxury of using space to present a great deal of information across different areas on each page. Posted in Customer Experience Mobile.

Mobile 225

Mobile Marketing Exercises Applications 225

Oktopost

APRIL 22, 2019

Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average!

Software 101

Software Marketing Analytics B2B 101

Oktopost

OCTOBER 23, 2019

Subscribe to “B2B Marketing Now” to stay up to date ! Our fellow Israeli-founded companies Outbrain and Taboola are joining forces! I’ll be waiting anxiously for those next few updates. Speaking of podcasts… we launched ours earlier this month and have the second episode coming on October 24. It’s early 2020.

Marketing 110

Marketing YouTube Overview Instagram 110

Convince & Convert

DECEMBER 19, 2014

Julie and her team publish research at a high level and then drill down to contextualize it for each company they work with. How can companies evaluate and match customer expectations in this environment? Should a company pour resources into real time interactions and customer service? See you next week!

Social Media 131

Social Media B2B Research Groups 131

Convince & Convert

SEPTEMBER 5, 2017

Host Jay Baer and his guests dig deep into the inside stories and behind-the-scenes social media secrets at companies like Ford, ESPN, and many more. As Social Pros approaches its second birthday, we revisited some of Social Pros’ best conversations to bring you this list of the 12 most popular episodes since 2015—the best of the best.

Influencer 129

Influencer Social Media Statistics B2B 129

Convince & Convert

JANUARY 5, 2016

It seems like right as you finish a major project with a company, they turn around a boot you to the curb. Susan and Drew, who have an impressive 50+ years combined of experience in marketing, teamed up to help your agency succeed with a major report on agency hiring and firing in 2015. 2015 Agency Hiring & Firing Insights.

B2B 60

B2B Survey ROI Research 60

Convince & Convert

DECEMBER 19, 2014

Julie and her team publish research at a high level and then drill down to contextualize it for each company they work with. How can companies evaluate and match customer expectations in this environment? Should a company pour resources into real time interactions and customer service? See you next week!

Social Media 95

Social Media B2B Research Groups 95

Twist Image

AUGUST 12, 2016

Most people know Shopify as the company that just reported a 93% year on year growth. It was created and presented to investors in May 2015, prior to their IPO. It's amazing how powerfully it speaks to both their B2C and B2B models at the exact same time. Plus, every day more and more people are looking to grow their business.

Brands 40

Brands Startup Retail B2B 40

Convince & Convert

MAY 2, 2016

Employee advocacy is increasingly becoming an integral part of B2B marketers’ social media strategies, and for good reason. Your employees are a valuable asset you should be leveraging as part of your marketing efforts from the day they start working at your company (or even before they start). It’s true that 72.6%

Loyalty 60

Loyalty Social Media Engagement Training 60

Twist Image

MARCH 16, 2017

Had Q3 2016 revenue of $616 million compared to Q3 revenue of 2015 is $569 million. Maybe this is too many money people hoping beyond hope that Twitter is anything more than a $5 billion company. And, if it is a $5 billion media company, what is so wrong about that? We see multiple forms of successful brands across B2B and B2C.

Twitter 59

Twitter Journal Applications Advertising 59

Convince & Convert

JANUARY 19, 2015

EGC is 2015’s most powerful marketing abbreviation. After all, your employees understand the company and (should) understand what customers need and want to know about the company. After all, your employees understand the company and (should) understand what customers need and want to know about the company.

Trends 60

Trends Content UGC Marketing 60

OnlineRockersHub Marketing Blog

FEBRUARY 10, 2020

71% of B2B buyers read an average of 3-5 blog posts about a product/service before buying it (Source: Demand Gen ). For example, if you published a post about the state of your industry in 2015, mentioning trends and forecasts, perhaps it would be interesting to revisit it and write the 2020 update. Source: Zazzle Media ).

Affiliate marketing 81

Affiliate marketing Content Marketing Collaboration 81

Oktopost

APRIL 20, 2022

Watch the recording: Want to hear more from renowned B2B marketing leaders? She’s an open book about the strong company culture she has built. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Paige Lewin, Head of UK Strategy of Netcore Cloud on perfecting marketing and sales culture. Her secret?

B2B 12

B2B Apple Marketing Retail 12

Convince & Convert

SEPTEMBER 5, 2017

Host Jay Baer and his guests dig deep into the inside stories and behind-the-scenes social media secrets at companies like Ford, ESPN, and many more. As Social Pros approaches its second birthday, we revisited some of Social Pros’ best conversations to bring you this list of the 12 most popular episodes since 2015—the best of the best.

Influencer 60

Influencer Consultant Social Media Statistics 60

Convince & Convert

FEBRUARY 1, 2016

2015 was the year of tracking and analyzing the buyer experience and mapping the customer journey. Digitally inspired companies such as Tahzoo specialize in creating roadmaps for companies who are looking to understand their customer’s entire journey in order to drive targeted content. highlight to tweet). Journey Mapping.

Content 60

Content Tips Analysis Curation 60

Sprout Social

FEBRUARY 27, 2017

However, there’s some helpful data that can show you how the networks is doing today–not in 2014 or 2015. Daily Facebook visitors grew by 6% year over year from 2015 to 2016 to equal more than 1.6 94% B2B organizations rely on LinkedIn for content marketing and distribution. Not bad for a year’s work, right? billion users.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

SalesChoice

FEBRUARY 8, 2017

We are working with our clients closely to explore how narrative story telling approaches can help improve the use and adoption of their investments in CRM Technologies, which continue to disappoint companies globally, despite what vendors are marketing. Forrester Research has found that 49% of CRM Projects fail.

Analytics 20

Analytics B2B Data Project 20

Convince & Convert

MAY 1, 2015

In April, we chatted with the manager of a huge social media team at KLM , an author on thought leadership , Pet360’s PR and social media expert, and the two-man social media team of Canadian yo-yo company CLYW. Those are my three goals for the first half of 2015. dorieclark Tweet This. This January, she set three.

Social Media 60

Social Media Hashtag Airlines Social Media Management 60

ProBlogger

DECEMBER 23, 2014

The European Union has recently introduced a new value added tax (VAT) that’ll come in to effect from 01 January 2015. There’s a hot debate in the blogging community about the EU VAT-MOSS that will come into effect from 01 January 2015. Unfortunately, it just got a whole lot harder. The EU VAT-MOSS Legislation. Conclusion.

eBook 50

eBook Products Applications Blogger 50

SalesChoice

APRIL 3, 2017

B2B Sales Productivity has dropped to global lows of less than 30% of in field customer productivity, with trillions of top line revenue being lost from 30-60% of sales professionals in the middle tier not making their sales plans. The human attention span has dropped to less than 50% over the last ten years. Image Source: [link].

Startup 20

Startup Data Software Analytics 20

Oktopost

JUNE 28, 2023

While the B2B world is a little more serious-minded than its counterpart, it’s definitely had its fair share of funny moments. There are rainbows, unicorns, anthropomorphized animals…everything you wouldn’t expect to see in a B2B campaign. Vince Vaughn, along with the cast of the new-for-2015 movie Unfinished Business.

Social Media 62

Social Media Engagement Strategy B2B 62

SalesChoice

OCTOBER 4, 2016

The Recent Tractia 2015 study forecasts the sales of enterprise AI will be a cumulative $43.5 billion between 2015 and 2024. Below are some examples of how different market leaders are using Cognitive Computing approaches, including our own company: Intel is using machine learning to improve sales effectiveness and boost revenue.

Software 20

Software Patterns Applications B2B 20

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( Just 18% of consumers trust posts by brands or companies on social sites like Facebook and Twitter.

Statistics 50

Statistics Social Media B2B Hubspot 50

Convince & Convert

MAY 12, 2010

Could I get you to reply to the people who like you and your company on Facebook if we can demonstrate that it strengthens your brand recognition? link] marionguthrie I read a forecast about the huge growth in mobile advertising in just 5 years, by 2015. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Consultant 121

Consultant Social CRM MySpace Social Media 121

Buffer Social

NOVEMBER 14, 2016

Social media spend is stable (only 7% of companies are decreasing their social media marketing budgets) . In 2016, 42% of respondents saw an increase in spend compared to 2015, with only 7% of companies decreasing their social media marketing budgets. Company size. ⬆️ Back to the top. 12%: 11-25 people.

Social Media 40

Social Media Report Survey How To 40

Oktopost

APRIL 4, 2023

A staggering 82% of Gen Z (that’s 1996-2015 for those not up-to-date on their gens) say they find brands that use real photos of their customers more trustworthy. Social proof is held in high esteem It’s not hard to argue that social proof ‘rules the roost’ when it comes to B2B and B2C selling. Well, authenticity is a key factor.

Social Media 118

Social Media Marketing B2B Banking 118

Oktopost

SEPTEMBER 16, 2019

For B2B companies who have a few high-value clients, ABM can be a highly effective methodology. Instead, how about showing them that you, more than any other B2B vendor, recognize them for the one-of-a-kind individuals that they are? B2B companies can afford to send out bigger, fancier, cooler swag to their prospects.

Examples 107

Examples Marketing B2B Conference 107