Waxing UnLyrical

AUGUST 8, 2014

2014 is clearly my year to be in Florida. Thank God for Twitter and hashtags! ” - @rolandsmartin #C2Miami ”  Alayna Middleton (@LoveLivePurpose) August 8, 2014. C2Miami.  Boardroom Beauties (@dreambigincolor) August 8, 2014. Twitter Facebook Google+ LinkedIn 6 Quotes to Remember From #C2Miami.

Conference 237

Conference Consultant Energy Meeting 237

Devumi

SEPTEMBER 24, 2014

Knowing how to run a contest on Twitter can be the difference between you successfully finding more Twitter followers, and you finding a new way to giveaway money for nothing. A well run Twitter contest can drive engagement and help you really get noticed by people who haven’t heard of your brand before. Let’s get to it!

Twitter 92

Twitter How To Hashtag Types 92

The Realtime Report

MARCH 11, 2014

The Museum of Modern Art wants to get more people to talk about art — and is turning to Twitter to make that happen. ” Conversations will be grouped by hashtags that appear underneath each piece of art; the first round includes #Art140 with #Popova, #VanGogh, #Boccioni, #Klimt, #Gauguin and #Rousseau. .”

Conversation 181

Conversation Hashtag Sentiment Campaign 181

Sprout Social

MAY 24, 2016

Marketing fads come and go, but a tried and true tactic for driving engagement is a Twitter contest. Similar to Facebook , Twitter’s low barrier to entry makes it a popular platform on which to hold a contest. But there’s a lot more to launching a successful Twitter contest than just Tweeting out a prize and counting Retweets.

Engagement 86

Engagement Twitter Guidelines How To 86

Waxing UnLyrical

DECEMBER 16, 2013

As many of you know, I started the #measurePR Twitter chat back in 2010. We’ve gone through quite a few changes in the past (almost) four years, but despite everything, the chat has endured and the hashtag has taken on a life of its own (which I love). Hashtag Gone Wild: How JPMorgan Chase’s Twitter Chat Went Awry #ASKJPM.

Storify 216

Storify Press Release Case Study Hashtag 216

Devumi

DECEMBER 31, 2014

Many brands ahd great years in 2014 with video, and you can capitalize. Everyone has a hashtag e’ve all been using hashtags on Twitter for a long time now, so this may not seem like one the best social media marketing predictions for 2105. Hashtags were made specifically for this. 28 million views for that.

YouTube 87

YouTube Video Social Media Hashtag 87

Ignite Social Media

APRIL 2, 2020

Its origins here in the West can be traced back to 2014’s Musical.ly billion app installations and over 500 million monthly users, placing it ahead of other social networks such as Twitter, Snapchat, and Pinterest. including In-Feed Native Video, Branded Takeovers, TopView, Branded Hashtag Challenges, and Branded Effects.

Marketing 217

Marketing Authentication Trends Feed 217

The Realtime Report

JULY 16, 2014

Like Twitter and Facebook, Bubblews has developed its own language. Each post is called a bubble, hashtags are substituted with a plus sign (+), and users can tag others using an ampersand (&). Users collect their compensation in a “Bubblews bank,” and once a user reaches $50, he/she can cash out using PayPal.

Social Networking 175

Social Networking Banking Study Notification 175

Webbiquity SMM

JANUARY 28, 2020

Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. Not all content related a brand or hashtag is suitable and worthwhile to display on your website or at your events.

Social Media 168

Social Media UGC Aggregator Eventful 168

Keyhole.co

NOVEMBER 17, 2023

million Facebook: 40.95 million Twitter: 4.38 Adidas Football on Facebook: 26.71 million Adidas Originals on Twitter: 4.1 Adidas Football on Facebook: 26.71 million Adidas Originals on Twitter: 4.1 This limited collection was promoted by Adidas on their Facebook, Instagram, and other social media pages.

Sports 59

Sports Social Media Strategy Apparel 59

Ignite Social Media

FEBRUARY 1, 2018

Back in 2015, insurance company Esurance didn’t purchase an in-game ad, but they captured the attention of millions with their Twitter sweepstakes. Before the game started, Esurance tweeted that every use of their hashtag #EsuranceSweepstakes was considered an entry to win part of the million Dollars they handed out that day.

Social Media 106

Social Media Insurance Eventful Hashtag 106

Ari Herzog

FEBRUARY 5, 2016

How do you know if you are following one too many people on Twitter? What Twitter tools do you use to manage your relationships; and does the tool matter? I asked these questions to seven Twitter users who collectively follow 2.3 Twitter lists are like Google+ circles. That the nature of Twitter.

Meeting 70

Meeting Influencer Twitter Tweetdeck 70

Mindjumpers

NOVEMBER 17, 2015

million users it had in 2014. Social channels like Facebook, twitter, Instagram, Google Plus, LinkedIn, Youtube and some others come to mind as platforms that we use to make even the silliest thing go viral in a matter of minutes. The hashtag #thingsilongthroat trended for several days in Nigeria.

Activities 0

Activities Social Media Hashtag Campaign 0

Devumi

DECEMBER 3, 2014

The #McDStories campaign was meant to get some free positive PR on their Twitter account. — Nidge (@nlinghm) July 13, 2014. They then promoted this hashtag to non-fans. — Matt Frost (@mattfrost) November 11, 2014. — Moiz Syed (@MoizSyed) November 6, 2014. Not a whole lot of good PR there!

Social Media 92

Social Media Hashtag YouTube Video 92

Webbiquity SMM

FEBRUARY 2, 2015

Research shows that marketers generally focus on three social networks: LinkedIn (91%), Twitter (85%), and Facebook (81%). Recent research shows that the largest social platforms of 2014 were: Facebook, 1.28 Twitter, 255 million active users. Failing to use (or optimize) hashtags. billion active users.

Social Media 100

Social Media Marketing Hashtag URL 100

Convince & Convert

APRIL 16, 2015

Facebook video is taking over. According to a SocialBakers study of more than 180,000 Facebook videos on 20,000 pages in December 2014, people posted 20,000 more Facebook videos than YouTube videos (highlight to tweet). Just take the marriage equality Facebook photo or the KONY 2012 video, for example.

Video 60

Video Tips Facebook YouTube 60

Hootsuite

JUNE 25, 2019

To get your creative juices flowing, we’ve rounded up more than 20 ideas across Facebook, Instagram, Twitter, YouTube, Pinterest, LinkedIn, Snapchat— and even TikTok. Check out our Facebook and Instagram contest ideas for suggestions and guidelines. — Expedia (@Expedia) July 24, 2014. Follower milestone campaign.

Examples 111

Examples Social Media Instagram Hashtag 111

Socialmedia.biz

FEBRUARY 11, 2019

More than 300 million people spend at least 5 hours every day on different social networking platforms, including Facebook, Twitter, Pinterest, Youtube and Instagram. Therefore, platforms like Facebook and Twitter are effective for creating a grassroots movement around climate change. Sentiment Analysis.

Social Media 88

Social Media Sentiment Analysis Study 88

Unmetric

AUGUST 17, 2018

Vivo entered the Indian market in December 2014 and largely stayed under the radar until it acquired the title sponsorship for IPL in 2016. Facebook is the largest platform for the brand with a staggering 22 million fans! Vivo used Facebook and Twitter as the major platforms for running their IPL campaigns.

Campaign 60

Campaign Hashtag Twitter Publishing 60

Ignite Social Media

AUGUST 23, 2016

Does everyone on your Twitter timeline seem to be obsessed with a new movie, television show, or mobile app? Are all your Facebook friends talking about the next big sporting event, upcoming holiday, or election? Some hashtags, trends and memes, while popular, have the potential to be lost on – or offend – your brand’s audience.

Trends 60

Trends Social Media Brands Hashtag 60

yMarketingMatters

FEBRUARY 8, 2016

Facebook Introduces Audience Optimization for Publishers: Do you want more organic engagement for your posts? A new feature was rolled out by Facebook, aimed at providing an organic targeting tool to better reach and engage with their audiences. Facebook Top U.S. How To Create Local Awareness Ads by Facebook.

Social Media 100

Social Media URL iPhone iPad 100

Buffer Social

MAY 5, 2016

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too.

Analytics 93

Analytics Twitter How To Embedding 93

Ignite Social Media

MAY 24, 2016

1 million tweets per day using #Coachella branded hashtag. music festival in 2014 (according to Nielson Music), and of that number, 14. The branded event hashtag #Coachella is easily one of the most blogged about, facebooked, and tweeted topics before, during & after the California festivities. 99,000 people per day.

Engagement 110

Engagement Brands Hashtag Eventful 110

Buffer Social

JUNE 30, 2017

In light of #SMDay (6/30/2017) , we’re teaming up with Bitly to share stories and celebrate the positive impact that social media has had on individuals, businesses, and the globe over the last 20 glorious years – all using the hashtag #impactofsocial. The Birth of Facebook. The Birth of Facebook. The Facebook.

Social Media 111

Social Media MySpace Hashtag News 111

Convince & Convert

JANUARY 23, 2014

In an effort to raise awareness of the exhibits and collections at museums around the world, January 22, 2014 was dubbed #MuseumSelfie day. Photo courtesy of the #museumselfie hashtag on Twitter. Well before the term selfie became ubiquitous, Dunkin’ Donuts was featuring a different fan on its Facebook page each week.

Examples 162

Examples Social Media Content Film 162

Buffer Social

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. Just a year later, in 2014, it would reach only about six percent of its fans. Facebook algorithm. Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach.

Organization 108

Organization Flipboard Social Media Company 108

Ignite Social Media

NOVEMBER 9, 2016

The social component generates user-generated content around the #OptOutside hashtag and gets their fan base mobilized spreading a branded message on their behalf. They reported 450K engagements during the week of Black Friday (up 400% from 2013) and #KohlsSweeps trended consistently on Twitter. The Gift Guide Approach.

Campaign 156

Campaign Social Media Retail Discount 156

Sprout Social

FEBRUARY 27, 2017

Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. On the other hand, new Instagram users increased by 150 million year over year in 2014 and has since successfully grown by 100 million new users each year. Facebook Statistics. Twitter Statistics.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Buffer Social

NOVEMBER 7, 2017

I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. Using both hashtags and location tag drives the most engagement. Using both hashtags and location tag drives the most engagement. Using hashtags and location tag helps people discover your Instagram posts.

Study 111

Study Instagram Hashtag Research 111

Ignite Social Media

JUNE 6, 2016

Fans of the brand were asked to Snap a photo of themselves with eyebrows drawn on, then they had to upload it to Instagram with the hashtag #SephoraSnapsSweepstakes to enter for a chance to win some awesome prizing. While their hashtag technically wasn’t FTC compliant, the idea was pretty cool. Platform Restriction Updates.

Social Media 60

Social Media Guidelines Hashtag Hosting 60

Convince & Convert

JANUARY 20, 2015

users checking it once per day, it was the third-fastest growing platform in the US in 2014 and will get even bigger this year. In this example below, see how the brand shown is driving the most engagement around three topics: their holiday campaign, their branded hashtag campaign, and posts of apparel. Hashtag Creative Testing.

Instagram 60

Instagram Hashtag How To Apparel 60

Convince & Convert

DECEMBER 13, 2013

We all know that the piece of content you write for Twitter doesn’t necessarily belong on Facebook, but that same mistake still happens constantly. Someone using Pinterest is going for something entirely different than someone using Twitter, and respecting that difference is essential. The Big Two.

Social Media 148

Social Media Content Case Study Retail 148

Devumi

SEPTEMBER 19, 2014

For help choosing, consider this: Twitter is best for those who love sending out short, frequent messages. Facebook’s lengthier posts also lend themselves well to pictures. — KONAMI Europe (@konamieu) September 19, 2014. A great example of this is Charmin’s Tweets from the seat hashtag. What do you think?

Platform 84

Platform Social Media Vimeo How To 84

Waxing UnLyrical

FEBRUARY 9, 2015

If you haunt any of the PR hashtags on Twitter, chances are you’ve come across Jodi. Also someone I’ve interacted with online for years and met at the 2014 SoloPR Summit, she’s rock solid in her approach to PR and measurement. Image: photommo via Flickr, CC 2.0. Jodi Echakowitz. Who could resist that?

Social Media 100

Social Media Consultant Flickr Communities 100

Kikolani

AUGUST 18, 2016

We’re going to talk a lot about Facebook and Twitter, but the theories here apply to all forms of social media. Hashtags on twitter were originally created to allow people that were talking about the same thing to find each other. What they didn’t know at the time was how hashtags would be used in marketing.

Data 60

Data Social Media Sports How To 60

Kikolani

AUGUST 18, 2016

We’re going to talk a lot about Facebook and Twitter, but the theories here apply to all forms of social media. Hashtags on twitter were originally created to allow people that were talking about the same thing to find each other. What they didn’t know at the time was how hashtags would be used in marketing.

Data 60

Data Social Media Sports How To 60

Rebekah Radice

JULY 20, 2015

A photo posted by Rebekah Radice ⚡️ Social Media (@rebekahradice) on Oct 20, 2014 at 5:29pm PDT. #2: Post to your social media channels as follows: Facebook, Twitter, Google+: Post once per week. from Facebook, Twitter, Instagram and your favorite blogs. #4: Thank you Nicole and team! 4: Connect and Collaborate.

Social Media 133

Social Media Marketing Study Activities 133