Convince & Convert

OCTOBER 21, 2014

Few marketers would use the term “child’s play” to describe traditional marketing techniques. Marketers in all industries want a piece of the Gen Z pie, but few actually know what to do about it. As the metrics come pouring in, however, the answer becomes more obvious: Adjust your marketing efforts to Gen Z buying preferences.

YouTube 154

YouTube Tips Authentication Loyalty 154

Ignite Social Media

APRIL 2, 2020

Its origins here in the West can be traced back to 2014’s Musical.ly As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. Stories over news –Users on TikTok are there to be entertained, not spoken or marketed to. What Doesn’t Work.

Marketing 217

Marketing Authentication Trends Feed 217

Convince & Convert

SEPTEMBER 4, 2014

Inspired by some of the great video campaigns launched this summer, here are three examples to propel your social media efforts well past the warm weather season. » Social Media Case Studies content marketing digital marketing digital storytelling social image of the week Social Media Marketing video marketing vine YouTube' . »

Campaign 142

Campaign Video Case Study Study 142

Keyhole.co

MARCH 26, 2024

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. With solid market research , LEGO is never short of entertaining and culturally relevant content for its social media accounts. million Facebook: 15 million YouTube: 17.6 Instagram: 10.3 The brand is a beloved global phenomenon.

Construction 52

Construction Social Media Strategy Collaboration 52

Keyhole.co

NOVEMBER 17, 2023

million YouTube: 1.1 million Adidas Football on YouTube: 1.5 million Adidas Football on YouTube: 1.5 It shows how their social media marketing for Adidas Originals ties in with the current trends of athleisure wear. They go beyond collaborations, ensuring their content marketing strategy is tailored to their audiences.

Sports 59

Sports Social Media Strategy Apparel 59

Jon Loomer

APRIL 24, 2023

I’ve consistently published short-form videos to TikTok, Facebook Reels, Instagram Reels, YouTube Shorts, and LinkedIn for most of the past six months and change. My best years on YouTube were probably from 2013 to 2014, but I’ve used it very inconsistently since then. Lots of context is necessary.

Platform 177

Platform Video Instagram YouTube 177

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Video Marketing Influencer 78

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Brands Marketing Influencer 78

Buffer Social

OCTOBER 17, 2017

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. Here’s a summary of all the changes that are relevant to social media marketers, in reverse-chronological order. November 14, 2014: Overly promotional posts will receive less reach on Facebook. Last updated: October 2017).

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List Facebook Feed Feedly 190

Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you. The value of influencer marketing.

Influencer 112

Influencer Marketing Survey Campaign 112

Social Media Strategies Summit

OCTOBER 21, 2021

But there are also plenty of good examples of CEOs using social media. Admittedly, Danielle Morrill isn’t technically a current CEO –– right now, she’s CTO and co-founder of FirstParty , which does marketing automation for developers. Of course, just because they’re using social media, that doesn’t mean they’re good at it. Doug Conant.

Social Media 211

Social Media Startup LinkedIn Telecommunications 211

Rebekah Radice

JULY 20, 2015

Are you interested in finding ways to energize your marketing? Daily activities separate successful social media marketers from their peers. In this article I’ll share six social media habits to improve your marketing. 6 Habits of Highly Successful Social Media Marketers. #1: 1: Build Meaningful Relationships.

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Social Media Marketing Study Activities 133

Idaconcpts

JUNE 4, 2014

It’s easy, in our web-dependent world, to think that—especially if we’ve been doing this awhile—we know all there is to know about digital marketing. Without further ado, here are today’s top 6 rules of digital marketing. Matomy, for example, has created quite a presence for itself on Linked In. Content Marketing.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Sprout Social

APRIL 19, 2019

The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. YouTube, Instagram and Snapchat all surpass Facebook in usage and popularity.

CPC 111

CPC Facebook Marketing Advertising 111

Likeable

AUGUST 18, 2020

Our CEO, Carrie Kerpen, who started the podcast back in 2014, passed the torch this season to two of Likeable’s awesome employees, Jenn Burgess and Michelle Greenbaum. YouTube is red, Facebook is blue. Essence Souffrant, Digital Marketing Strategist. Meena Harris of the Phenomenal Woman Action Campaign.

Marketing 87

Marketing Affiliate marketing Proposal Team 87

Devumi

JANUARY 28, 2015

An overall social media marketing plan is an essential in today’s consumer market. If all you have right now is a failing Facebook fan page, you need to step your social media marketing game up! This article is going to look at social media marketing advice that will get you over the hump, and propel you for the rest of 2015.

Platform 60

Platform Social Media Marketing YouTube 60

Hootsuite

FEBRUARY 24, 2020

Especially if an image is used for social media marketing. Here’s an example. Remember the star-studded selfie snapped on Ellen DeGeneres’ phone during the 2014 Academy Awards? A post shared by Ellen DeGeneres (@theellenshow) on Mar 2, 2014 at 7:10pm PST. Fair use rarely applies to social media marketing.

Social Media 145

Social Media Public Domain Creative Commons Fair Use 145

Convince & Convert

FEBRUARY 27, 2015

In fact, 43 percent more videos were watched online from 2013 to 2014. Those are some staggering numbers, and most marketers are starting to appreciate that numbers like these translate to huge opportunity when shifted into a business context. Video Marketing Maturity Means Getting More Strategic. billion videos in 365 days.

Video 60

Video Marketing Vimeo Conversation 60

Convince & Convert

JANUARY 6, 2016

These are examples of niche enterprises that cater to very specific audiences. As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. When it comes to niche products and services, you will need customized marketing strategies.

Strategy 60

Strategy Marketing Real Estate Campaign 60

Convince & Convert

APRIL 10, 2014

Leading into the 2014 tax season, the company launched a satirical campaign with a cause-marketing element that pokes fun at Hipsters who are, “struggling to file taxes in non-ironic ways.” Mayne, who is well-known for his work with ESPN, also stars in a series of videos on the company’s YouTube channel.

Case Study 160

Case Study Campaign Cause marketing YouTube 160

Devumi

SEPTEMBER 19, 2014

We talk all the time here on the Devumi Blog about how to make certain social channels work for your business, increase your followers, get more views, and better your investment in social media marketing. Something that we don’t touch on enough is how to choose a social media platform for your marketing style. What do you think?

Platform 84

Platform Social Media Vimeo How To 84

Mindjumpers

NOVEMBER 17, 2015

million users it had in 2014. Social channels like Facebook, twitter, Instagram, Google Plus, LinkedIn, Youtube and some others come to mind as platforms that we use to make even the silliest thing go viral in a matter of minutes. Similar Posts: Video is The New King of Content Marketing. All there needs to be is relevance.

Activities 0

Activities Social Media Hashtag Campaign 0

yMarketingMatters

FEBRUARY 8, 2016

These updates will keep you informed of the latest changes to social media channels, and in turn, give you the knowledge to help you optimize and improve social media marketing for your business. People who have used it have seen a considerable increase in engagement on posts, which is great news for marketers. What’s your URL?

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Social Media URL iPhone iPad 100

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

ProBlogger

AUGUST 12, 2014

Every year, tech companies continue to roll out dazzling new smartphones and tablets into the market. Mobile Revolutionizes Marketing and More. Mobile devices have also caused a marketing revolution. Business Led by Technology: How Mobile Commerce is Dominating Total eCommerce Activity in 2014. Director, Anybody?

Mobile 46

Mobile Activities Banking Discount 46

Convince & Convert

MARCH 19, 2018

As organic reach dwindles, social media ads are becoming more and more appealing to marketers. In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. For example, if you’re targeting yoga moms in North America, then save an audience based on those parameters. Two-Cent Video Ads. Make it fun!

CPM 148

CPM CPA ROI Campaign 148

SocMed Sean

AUGUST 27, 2015

Having worked in social media and digital marketing for quite a while now , I often get asked questions by my clients about gaining more Twitter followers , attracting new Facebook fans or generating more subscribes to a YouTube channel. That means it can be really tough to differentiate your profile from the rest of the pack.

LinkedIn 100

LinkedIn Startup SEO Skills 100

Mindjumpers

DECEMBER 4, 2015

Internet Users: 350 million, +44% since July 2014. Mobile Social Media Users: 97 million, +5% since July 2014. For example, the Prime Minister of India’s visit to America or Britain, the birth of the British Royal Baby or the Nepal earthquake. Video is The New King of Content Marketing. International Connections.

Activities 100

Activities Social Media Film Mobile 100

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Twist Image

NOVEMBER 3, 2017

AUTOMATICA 4k - Robots Vs. Music - Nigel Stanford - YouTube. The Web Began Dying In 2014, Here's How - Andre Staltz. Muji is a great example of a brand that I love, because of how little branding they put on their products." digital marketing. digital marketing agency. digital marketing blog. marketing blog.

YouTube 45

YouTube Analytics Google Brands 45

Convince & Convert

APRIL 16, 2015

Last year, for the first time, it surpassed the number of YouTube videos that were uploaded to pages on the site. According to a SocialBakers study of more than 180,000 Facebook videos on 20,000 pages in December 2014, people posted 20,000 more Facebook videos than YouTube videos (highlight to tweet).

Video 60

Video Tips Facebook YouTube 60

ProBlogger

DECEMBER 31, 2013

Writing blog posts, reading and commenting on others blogs, responding to readers comments, guest posting on others blogs, being active on Twitter, Facebook, Youtube, LinkedIn, Pinterest (and more), working on your blog design, writing an eBook, finding advertisers, creating a media kit…. 2014 Reboot: Finally Finding Time to Blog.

eBook 47

eBook Blogger Exercises Tips 47

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Ignite Social Media

JUNE 1, 2016

Social media has evolved over the years and in order to design a successful social media marketing strategy, you must consider the latest social media trends that are likely to have the biggest impacts. For example, today’s audience is much more attracted towards visual content. as of June 2014. It’s All About Facebook.

Trends 60

Trends Social Media Strategy How To 60

Convince & Convert

NOVEMBER 8, 2013

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

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Curation Web 2.0 Case Study Social Media 139

Buffer Social

JUNE 30, 2017

Going “Viral” How many of you have sat around with friends or family and binge-watched several classic YouTube videos in a row? ” This launched YouTube into a massive entertainment hub – complete with TV streaming, movies, music videos, tutorials, celebrities, vloggers, and of course, viral videos.

Social Media 111

Social Media MySpace Hashtag News 111

Ignite Social Media

MAY 24, 2016

music festival in 2014 (according to Nielson Music), and of that number, 14. It’s no secret that there is brilliance behind Coachella’s social media marketing & branding strategy. EXAMPLES OF BRANDS WHO DID IT RIGHT AT #COACHELLA 2016: Cupcake Vineyards. Think: Travel + Transportation. Hospitality. Live Lokai. Via Hypebot).

Engagement 110

Engagement Brands Hashtag Eventful 110