Convince & Convert

APRIL 10, 2014

Leading into the 2014 tax season, the company launched a satirical campaign with a cause-marketing element that pokes fun at Hipsters who are, “struggling to file taxes in non-ironic ways.” Created with the goal of showing the more fun side of H&R Block, the campaign is targeted at raising awareness with millennials.

Case Study 158

Case Study Campaign Cause marketing YouTube 158

Writtent Blog

MAY 20, 2014

Meaning, if your content campaign today looks just like it did in ‘07, then it isn’t as effective as it was in 2007. Example: one of my Internet marketing buddies’ content marketing campaign was built heavily around article directory submissions (think Ezine Articles ). The rest of it is either curated (24.0%) or syndicated (12.6%).

Trends 95

Trends Content Marketing Curation 95

Keyhole.co

NOVEMBER 17, 2023

Known for their active celebrity and athlete campaigns, it is no surprise Adidas has millions of followers across social media platforms. Posting steady updates on products and campaigns Any new product launch or update from Adidas is preceded by a lot of buzz on social media. Let’s plunge into Adidas’s social media strategy.

Sports 59

Sports Social Media Strategy Apparel 59

Socialmedia.biz

FEBRUARY 11, 2019

While the preliminary studies on climate change communication have been centered around traditional media, for example, news coverage of pro-environmental drives and campaigns, a recent Oxford study found that researchers are more interested in probing into the contribution of social media platforms, such as Facebook and Twitter.

Social Media 88

Social Media Sentiment Analysis Study 88

Sprout Social

APRIL 21, 2020

Sentiment analysis , a subset of listening, digs into the positive, negative and neutral emotions surrounding your brand, campaigns and more. If you’ve had to delay a major campaign or pause your content plan, don’t be afraid to repurpose content. In 2014 we launched #MyMadcap. Work smarter, not harder.

How To 125

How To Social Media Management Metrics Team 125

Pam Moore

MARCH 19, 2020

Learning how to tweak, rinse and optimize your marketing campaigns, content and social programs will help you be more agile. Marketers will embrace curated content leveraging the best proven content they have. We launched our Social Zoom Factor podcast in 2014 as a test to see if our audience would like it. Voice search.

Trends 78

Trends Video Marketing Influencer 78

Pam Moore

JANUARY 19, 2020

Learning how to tweak, rinse and optimize your marketing campaigns, content and social programs will help you be more agile. Marketers will embrace curated content leveraging the best proven content they have. We launched our Social Zoom Factor podcast in 2014 as a test to see if our audience would like it. Voice search.

Trends 78

Trends Brands Marketing Influencer 78

Ignite Social Media

JUNE 1, 2016

So, if you are responsible for designing a successful social media campaign to improve the branding of your business, you must keep an eye on the latest and emerging social media trends and adjust your social strategy accordingly. as of June 2014. Live Video Streaming to Take Over. However, a survey found that 32.1million U.S

Trends 60

Trends Social Media Strategy How To 60

Sprout Social

NOVEMBER 1, 2016

Not only will this help to shape future campaigns, but it will also aid you in determining how successful your efforts are. Social media has reach beyond individual platforms, so always be thinking of ways to tie campaigns to other areas of your marketing strategy. — Marriott Hotels (@Marriott) December 19, 2014.

Travel 40

Travel Class Social Media Hotels 40

Social Media Marketing

APRIL 3, 2013

Google and Facebook still lead in digital display earnings, but according to a recent report, Twitter revenues will surpass AOL in 2014 and Microsoft by 2015. Storify is a platform that allows you to curate content from other social networks - videos, tweets, blog posts, etc. and may very well point to the future of content.

Social Media 160

Social Media Flipboard Storify Reddit 160

Buffer Social

OCTOBER 1, 2018

Just a year later, in 2014, it would reach only about six percent of its fans. Curate user-generated content. If you want to run a user-generated content campaign, this blog post goes into the fine details, including examples and tools you can use. Today, in 2018, that number is very likely to be smaller than six percent.

Organization 108

Organization Flipboard Social Media Company 108

Later

SEPTEMBER 15, 2020

How can you plan a campaign of this size without a budget? If I see an influencer campaign in 2020 that has 11 beautiful white, blonde women, I immediately think — their HQ must be majority white. You might think it’s from influencer campaigns, but it’s not. Also, the type of campaigns has shifted. I drive sales.

Influencer 65

Influencer Travel Marketing Instagram 65

Writtent Blog

JULY 10, 2013

We’ve curated 50 of the freshest mobile marketing statistics to inform you, as well as some analysis and action items to inspire your strategy: Mobile Marketing Statistics on Global Trends. Mobile devices will account for 25% of global internet traffic by 2014. 17% of mobile marketing campaigns involve video content.

Statistics 108

Statistics Mobile comScore Marketing 108

Pixlee

DECEMBER 13, 2016

During their “Fourth of Julyber Monday” in 2014 (a summertime version of Cyber Monday) sales reached nearly $1 million on the one day alone. The appeal that sets them apart comes from unique, audience-centric, and light-hearted marketing campaigns. And talk about it they have. million in funding.

Brands 41

Brands Authentication Fashion Curation 41

Buffer Social

FEBRUARY 15, 2022

In 2014, I began bringing to life an idea for a product and brand that did not yet exist in the market—elevated, everyday, and American-made paper goods to inspire productivity and creativity. After a considerable amount of research, I launched a Kickstarter campaign in March 2015. Here’s my advice.

Campaign 75

Campaign Process Brands How To 75

Buffer Social

NOVEMBER 7, 2017

When studying the Instagram accounts of the top 100 global brands in 2014 , Simply Measured found that 88 percent of their posts include at least one hashtag. Many big brands like REI , Ben & Jerry’s and GoPro curate the best photos from their customers and post them on their own Instagram account.

Study 111

Study Instagram Hashtag Research 111

Sprout Social

NOVEMBER 15, 2016

Departments like sales, human resources, product development and market research are launching successful campaigns. If a campaign doesn’t return the same results, we’re quick to assume that we did something wrong. But that’s just the nature of social media; no two campaigns are created equal. Four more years.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Hootsuite

SEPTEMBER 7, 2022

Mobile shoppers surpassed desktop shoppers in 2014 and their numbers have been growing ever since. Start your campaign early. Remember, every other retailer is also going to be running a Black Friday campaign. Run an email discount campaign. These are curated collections of images, accompanied by titles and descriptions.

Strategy 111

Strategy Discount How To Retail 111

Webbiquity SMM

DECEMBER 17, 2013

Tom Edwards recommends ways to use Flipboard, an application that “visualizes your social feeds such as Facebook & Twitter as well as providing access to curated topical magazines all while allowing the user flexibility in how they consume their content of choice.” 3 Surefire Ways To Kill Your Content Marketing by Heidi Cohen.

Tips 208

Tips Flipboard Content Screencast 208

Sprout Social

AUGUST 23, 2016

In 2014 social media accounted for 31.24% of overall online traffic , up from 22.71% in the previous year. Curate content from other sites in your industry, share images and other types of media. Creative campaigns tend to generate a lot of attention and have a greater chance of going viral. Social media traffic is on the rise.

Social Media 40

Social Media Avatar Social Networking Compete 40

Unmetric

SEPTEMBER 27, 2019

Facebook is the dominant network where Samsung discusses product launches, supports existing campaigns, and spreads news and information to its audience. The brand added more than 29 million followers since 2014, a 37.4% Coca-Cola’s list of viral and successful campaigns on social media deserves an article of its own!

Brands 96

Brands Facebook Campaign Sports 96

Convince & Convert

APRIL 16, 2014

We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend for 2014.

Strategy 155

Strategy Tips Case Study Instagram 155

Unmetric

SEPTEMBER 27, 2019

Facebook is the dominant network where Samsung discusses product launches, supports existing campaigns, and spreads news and information to its audience. The brand added more than 29 million followers since 2014, a 37.4% Coca-Cola’s list of viral and successful campaigns on social media deserves an article of its own!

Brands 72

Brands Facebook Campaign Sports 72

agora pulse

AUGUST 19, 2020

What is content curation? The Content Creation versus Content Curation debate has been around a while. But first, let’s be clear on content creation vs Content Curation. Now, let’s look at content creation vs content curation in terms of the pros and cons. Pros for Curating Content. Pros for Creating Content.

Curation 130

Curation Content Curata Flipboard 130

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. Automation is an important way to reduce the amount of time it takes to create a great content marketing campaign without sacrificing any of its quality.

Tools 60

Tools Content Marketing ROI 60

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. Automation is an important way to reduce the amount of time it takes to create a great content marketing campaign without sacrificing any of its quality.

Tools 60

Tools Content Marketing ROI 60

Webbiquity SMM

SEPTEMBER 22, 2015

Jim Belosic shares an infographic highlighting “16 tools that can help businesses with their social efforts,” and which is “helpful for folks who are preparing to migrate away from Wildfire and North Social” (both of which were acquired in 2014). 16 Social Media Tools The Experts Swear By by Social Fresh.

Review 100

Review Tools Social Media Social Media Management 100

ProBlogger

MARCH 13, 2017

Realizing that people in Thailand appreciate traditional storytelling, Google decided to implement that into their product launch campaign. The campaign was met with approval by many Thai people, including the Prime Minister. point increase in shares following the campaign. Google even experienced a 3.5 Example #4: Unsplash.

Products 53

Products Brands Campaign Reputation 53

Webbiquity SMM

DECEMBER 2, 2014

67 percent of marketers say increasing sales directly attributable to digital marketing campaigns is a top priority this year. 48% of marketers curate noteworthy content from third-party sources weekly (this post is an example). NewsCred ). Econsultancy ). Internet advertising will make up 25% of the entire ad market in 2015.

NewsCred 277

NewsCred Statistics Social Media B2B 277

Viper Chill

FEBRUARY 17, 2014

So he’s profiting from eBay with Facebook ads and also utilising the Viral Nova style in multiple campaigns. It’s a really important point because then the easy answer is to just block all of the countries in your ad campaigns which might be causing these issues. He’s right. Specific Facebook Data from the Last Week.

Adsense 88

Adsense Sites Examples Comments 88

Convince & Convert

DECEMBER 30, 2014

We published 372 posts here at Convince & Convert in 2014, and these are the 14 most popular. We’ve been preaching about helpful content here at Convince & Convert for years, and 2014 was certainly the year that the term “content marketing” began to stand on its own. How to Create a Content Marketing Strategy.

Marketing 142

Marketing Analysis SEO Case Study 142

Sherrilynne Starkie

JANUARY 11, 2014

If you are into content marketing make 2014 the year you start an editorial calendar and keep it going all year long. This tool will provide a plan for social media distribution for each piece of original content and even for curation of other’s content and general social media community engagement. Be effective. Links and resource.

Content 319

Content Marketing Curation Template 319

Buffer Social

JULY 18, 2016

Buffer (@buffer) January 15, 2014. Curated content. Buffer (@buffer) July 23, 2014. Curated content. Curated content. Buffer (@buffer) August 9, 2014. Curated content. Buffer (@buffer) September 7, 2014. Curated content. Key Tweet elements. Self-explanatory image. Key Tweet elements.

Curation 40

Curation Trends Study News 40

Keyhole.co

FEBRUARY 28, 2023

Manage your meme marketing campaigns with Keyhole Why marketers should take advantage of memes, emojis, and gifs People avoid ads. You don’t need to spend any money on producing images or video; the graphics are already there, and all you have to do is to come up with a great idea on how you can use these images as part of your campaign.

Meme 52

Meme Engagement Strategy Campaign 52

Webbiquity SMM

JANUARY 5, 2016

At the beginning of 2014, Matt Cutts published on his blog that guest blogging is not working anymore. Many marketers don’t track their campaigns properly or are not able to make the hard decisions about how to lead their efforts to become more effective. Are you looking to get more out of your content marketing campaign?

Content 60

Content B2B Marketing Hubspot 60

Sprout Social

OCTOBER 17, 2016

As a result, one of Twitter’s main uses for marketers is curation. But if you're not careful, your campaigns can quickly become a money pit. Follow these tips to run a successful campaign on Twitter Ads: Decide on a goal: Do you want to get more followers, drive traffic or generate leads?

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Buffer Social

JUNE 22, 2016

Think her campaign was effective? ” Her suggestions to do this including content curation, user-generated content and using social media to tell bigger stories. She tossed off the catchphrase in a June 2014 Vine video that now has more than 40 million loops (views, for non-Viners). “I Get people talking. Who: Taylor Swift.

Marketing 75

Marketing Advertising Microsoft Products 75