Small Business Mavericks

SEPTEMBER 21, 2015

In fact, while it is used quite extensively (as of November 2014, 300 hours of video are uploaded to YouTube every minutes), I’d say it’s still a bit under-used. While 73% of B2B marketers use video in their content marketing strategy, they aren’t using video exclusively. Here’s why.

Video 70

Video Marketing Case Study Mobile 70

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. 64% of sales reps say they closed at least one deal in 2014 directly from social media use.

Social Media 100

Social Media Marketing Survey Metrics 100

Jeff Esposito

JANUARY 21, 2014

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. Here are seven of the biggest trends in content marketing that are gaining momentum in 2014. But how has it evolved?

Trends 20

Trends Content Marketing Press Release 20

Sprout Social

FEBRUARY 27, 2017

Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. On the other hand, new Instagram users increased by 150 million year over year in 2014 and has since successfully grown by 100 million new users each year. Mobile accounts for 86% of Twitter’s ad revenue.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Convince & Convert

MARCH 2, 2015

His 2014 book “What Happens in Vegas Stays on YouTube” was recently nominated for a Pulitzer Prize, and he was voted the second most likable author in the world (second only to Harry Potter creator, J.K. . “By 2017, two-thirds of all consumption on our mobile devices is going to be video,” he says.

Content 60

Content Marketing B2B Journal 60

Convince & Convert

MARCH 4, 2016

With a solid strategy in place, you’ll have specific goals to measure and be able to effectively find out what tools you need in order to be successful. 79% of B2B marketers believe social media is an effective marketing channel, but you must be able to provide data and facts using your marketing software. Integrated CRM.

ROI 60

ROI Statistics Software Metrics 60

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Dig right in!

B2B 198

B2B Strategy Marketing Microsoft 198

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( And yet – 80% of brands advertised on social media sites in 2014. B2B Marketing Insider ).

Statistics 50

Statistics Social Media B2B Hubspot 50

SalesChoice

OCTOBER 4, 2016

The company expects this strategy to result in $20 million in additional revenue when rolled out globally. So we are now experimenting with creating iconic symbols and intelligent alert notifications on their mobile devices, giving them mental queues to THINK a little more.

Software 20

Software Patterns Applications B2B 20

Webbiquity SMM

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Social Media 229

Social Media Hubspot B2B Marketing 229

Ignite Social Media

NOVEMBER 23, 2020

Then, when 2011-2014 came along, brands were able to publish organic content to their pages and generate anywhere from a 14-28% organic reach with their audience. Is Paid Social Media Worthwhile for Small Business Selling to B2B Audiences? There’s no secret sauce for B2B all up. The short answer is yes.

Advertising 187

Advertising Social Media Tips B2B 187

Webbiquity SMM

MARCH 11, 2014

Content marketing remains a hot topic, as practitioners continue to ask questions, like: what are the hottest trends in content marketing for 2014? Leading Experts Predict The Content Marketing Trends for 2014 by Search Engine Journal. 8 Steps To Become A Brand Publisher by B2B Marketing Insider.

Content 209

Content Marketing B2B Statistics 209

Webbiquity SMM

JANUARY 20, 2015

What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. Guides to B2B Marketing on LinkedIn. ” However—beware of mobile users: “mobile accounts for 47 percent of total traffic to LinkedIn.

LinkedIn 100

LinkedIn Marketing B2B Groups 100

Buzz Marketing for Technology

MARCH 13, 2014

Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership.

ROI 272

ROI Data Analysis Conversation 272

Webbiquity SMM

MARCH 27, 2018

It remains possibly the best network for sharing breaking news, and is among the leading of traffic for many B2B blogs. Any successful B2B social media marketing strategy will necessarily involve multiple social networks, taking advantage of the unique characteristics and ambiance of each. Three LinkedIn Marketing Stats.

LinkedIn 183

LinkedIn Instagram Hubspot Twitter 183

Pam Moore

DECEMBER 11, 2016

Regardless of your industry, niche, age of company or primary communication medium used, you better have a content marketing strategy to connect you and your brand with your target audience, customers, partners and stakeholders. 70% of B2B marketers plan to create more content in 2017 compared to 2016. Content Marketing Institute).

Template 167

Template Templates Content NewsCred 167

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. It’s a journey that’s similar to my own when I merged my digital agency (Mighty Interactive) to Off Madison Ave in 2005. Im Jay Baer.

Marketing 123

Marketing Social CRM Conference Social Media 123

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? How do social media marketing strategies in small businesses differ from those in larger enterprises? Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media.

Research 210

Research Social Media B2B Marketing 210

Oktopost

AUGUST 13, 2019

Consider this: You look at a company’s LinkedIn page and see that: (a) their profile picture is a low-res GIF of their logo and (b) their banner image is a blurry group photo from the 2014 company picnic. Showing off your job title is great, but you should be optimizing every letter in the headline field to further your marketing strategies.

LinkedIn 110

LinkedIn Company Tips B2B 110

Webbiquity SMM

JULY 28, 2015

.” The ability to analyze the vast amounts of data generated by digital marketing activities, and translate that analysis into digital marketing strategies and tactics, will be key skills for marketers in the next decade. 54% of responding companies spent less than $1 million per annum on digital marketing in 2014.

Marketing 100

Marketing Statistics Skills Compete 100

yMarketingMatters

FEBRUARY 28, 2016

In this Part One, I recommend concentrating on and implementing the following “Must Have” tactics in 2016 to see fast, powerful and reliable results in your marketing and sales for your B2C or B2B business. Consumers Are Mobile. Consumers Are Mobile. Responsive Website & Mobile Marketing are a Must.

Social Media 100

Social Media Marketing Mobile B2B 100

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? How do marketers separate hype from reality in mobile? e-Strategy Trends ). e-Strategy Trends ). Visibility is vital, so every brand needs a comprehensive strategy for optimizing their overall web presence. B2B Marketing Insider ). Brandpoint ).

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

DECEMBER 2, 2014

Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. B2B content matters. 86% of B2C marketers and 91% of B2B marketers use content marketing. Or maybe 93% of B2B marketers use content marketing. NewsCred ). Econsultancy ). Social Fresh ).

NewsCred 273

NewsCred Statistics Social Media B2B 273

Rebekah Radice

FEBRUARY 15, 2016

Second, incorporate a strategy to frequently assess what’s working (and what’s not). When it comes time to perform, it’s a hurry and scramble strategy that shows an obvious case of, “oops we got caught with our social media pants down.” This includes an escalation (and prevention) strategy.

Trends 114

Trends Social Media Survey Mobile 114

Rebekah Radice

APRIL 11, 2016

The NBA is a perfect example of a brand that’s nailed the Twitter strategy. Compared to many B2C customer oriented social platforms, LinkedIn focuses on cultivating B2B relationships. YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.

Sites 114

Sites Social Media How To LinkedIn 114

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. ” B2B Marketing Research and Statistics. 10 informative B2B marketing infographics by Econsultancy. How are marketers measuring social media success?

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

JANUARY 5, 2016

4 Steps to Get Business Results from Your Content Marketing Strategy by Content Marketing Institute. Does your content marketing strategy tie to your business goals? This four-step guide from Mark Walker shows you how to take a sound content marketing strategy through to measurement via great planning and execution.

Content 60

Content B2B Marketing Hubspot 60

Buffer Social

FEBRUARY 16, 2017

To help you make the fullest use of video marketing on social media and create a successful social media strategy for 2017, we’ve pulled together 50 of the most relevant video marketing statistics for social media marketers. Or that 73 percent of B2B marketers say that video positively impacts marketing ROI? Image from KPCB ).

Social Media 111

Social Media Video Strategy Statistics 111

Webbiquity SMM

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? Third, the survey was heavily consumer-oriented; b2b figures would be different. Also, nearly half (45%) of all mobile phone owners send text messages on a daily basis. 80% of Twitter use is on mobile devices. 50% of mobile Internet traffic in the U.K

Research 191

Research Social Media B2B Statistics 191

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. Set your strategy up for success right out the gate by choosing the best social networks for your brand. Use that as a starting point to build your own strategy.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Writtent Blog

JULY 6, 2016

Firms that lack online lead generation strategy are said to grow four times slower than those that generate at least 40% of their leads online. Content production is so great today that 60 to 70% of content marketing remains unused – an indication of the need to revolutionize the content turnover for B2B organizations. Source ).

Strategy 83

Strategy Hubspot B2B Blogger 83