Jeff Esposito

JANUARY 21, 2014

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. Here are seven of the biggest trends in content marketing that are gaining momentum in 2014. But how has it evolved?

Trends 20

Trends Content Marketing Press Release 20

Small Business Mavericks

SEPTEMBER 21, 2015

One might be tempted to think that, since YouTube is the second largest search engine online, video marketing is an over-used–or, at least, widely used–form of online marketing. Search engine marketing has the largest share. Here’s why.

Video 70

Video Marketing Case Study Mobile 70

Convince & Convert

DECEMBER 1, 2014

70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. Among them are the appropriateness of the topic to what you’ve previously published; existing competition for the topic among other sites online; and known search engine volume. Second, you probably need more content.

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Analytics Content How To Software 164

Convince & Convert

JULY 7, 2014

I’m by no means a Vaynerchuk-esque investment mogul, but here’s where I’m at as of July 7, 2014: Addvocate – Employee Activation in Social I’m probably most involved day-to-day with this company, as I’m also on the board of directors. It’s a game-changer for B2B. That’s Captora.

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Startup Crowdsourcing Badge B2B 168

Writtent Blog

MAY 20, 2014

If you’re behind the content marketing curve, now’s the time to get caught up — here are 17 content marketing trends relevant to 2014. 87% of B2B content marketers are active on social media, while 81% (the runner-up content marketing tactic) have articles on their websites. Social Media Reigns King. Image source.

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Trends Content Marketing Curation 95

Writtent Blog

JULY 10, 2013

Mobile devices will account for 25% of global internet traffic by 2014. 53% of mobile consumers use their device to access a search engine at least once a day. 41% of B2B buyers access content marketing through a smartphone. of US consumers will use mobile coupons by 2014. Source: HubSpot ). There are 6.8

Statistics 108

Statistics Mobile comScore Marketing 108

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( And yet – 80% of brands advertised on social media sites in 2014. B2B Marketing Insider ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring?

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B2B Strategy Marketing Microsoft 198

Webbiquity SMM

OCTOBER 16, 2012

83% use Facebook and 53% are on Twitter, though that gap is expected to narrow by 2014 due to rapid growth in Twitter use. Earnest B2B ). And companies with more indexed pages generate far more leads from search. ( Search Engine Journal ). Earnest B2B ). Earnest B2B ). Earnest B2B ). Internet users.

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

MARCH 11, 2014

Content marketing remains a hot topic, as practitioners continue to ask questions, like: what are the hottest trends in content marketing for 2014? Leading Experts Predict The Content Marketing Trends for 2014 by Search Engine Journal. 8 Steps To Become A Brand Publisher by B2B Marketing Insider.

Content 209

Content Marketing B2B Statistics 209

Webbiquity SMM

DECEMBER 30, 2014

While some of these posts date back the beginning of 2014, all remain relevant and useful. After sharing some compelling statistics–“the content marketing industry (has) grown to a $44 billion industry…93% of B2B brands and 90% of B2C brands are now using content marketing to educate consumers about their brands.

Content 193

Content Tips Marketing B2B 193

Buffer Social

NOVEMBER 8, 2023

Not only is social media a powerful content distribution engine, but it’s also a great way to see if the content you’re creating is resonating. We saw amazing organic website traffic results in our peak publishing years, 2014 to 2018. In 2014, we published 422 articles — eight blog posts a week!

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Metrics Content Marketing Newsletter 98

Webbiquity SMM

DECEMBER 16, 2014

5 Social Media Trends for 2014: New Research by Social Media Examiner. Brian Solis’ Conversation Prism Catalogs The Best Social Platforms by Search Engine Journal. ** 5 STARS. ” 24 Social Media Tips For The DIY Social Media Marketer In 2014 by Idea Girl Marketing. ” B2B Social Media Marketing Guides.

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Social Media Tumblr Marketing B2B 245

Webbiquity SMM

DECEMBER 12, 2013

With all of the recent changes to search engine algorithms, what are today’s best practices for writing content that appeals to both human readers and search engines? ” 5 Back-to-Basics Principles for B2B Storytelling by velocidi. 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). #3:

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Tips Content Marketing B2B 195

Writtent Blog

DECEMBER 8, 2014

LinkedIn Promotion for B2B. Looking for a surefire platform to convey your content to B2B prospects? In a slightly surprising 2014 study from Content Marketing Institute (CMI), it turns out that LinkedIn reigns supreme. In fact, it’s the only content promotion method that the majority of B2B marketers feel is effective.

Strategy 111

Strategy Content Marketing B2B 111

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts & Figures for B2B Sales by Inside View. billion by 2014. percent of internet users, or 127 million people, will use a social network at least once a month in 2010; that figure is projected to rise to two-thirds by 2014.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

JULY 7, 2015

27 (of the) Best Social PR Guides and Tips of 2014 (January 6). What are the best social networks for b2b social media marketing? 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015 (February 10). In few professions has the emergence of social media been such a double-edged sword as public relations.

Marketing 100

Marketing B2B SEO Statistics 100

Small Business Mavericks

JUNE 3, 2014

I shared current trends in social media from the 2014 Social Media Marketing Report recently published by Social Media Examiner on how marketers in companies with 1 to 10 employees are using social media in their businesses today. .” Infographic courtesy of Leverage New Age Media, April 25, 2014. Thanks for sharing this, Rick!

Social Media 150

Social Media Hashtag B2B Groups 150

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? 93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. B2B Marketing Insider ). B2B Social Media Marketing Stats and Facts. B2B PR Sense Blog ). e-Strategy Trends ).

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Statistics Social Media B2B Journal 226

Webbiquity SMM

OCTOBER 8, 2013

Can social media help shorten b2b sales cycles? Mike Keating reports on how manufacturers are successfully using social media to increase awareness and sales, including blogs, YouTube, SlideShare, Quora, and most importantly, LinkedIn: “LinkedIn is the preferred social networking venue for B2B and B2G.

Social Media 207

Social Media ROI B2B Marketing 207

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. It’s a journey that’s similar to my own when I merged my digital agency (Mighty Interactive) to Off Madison Ave in 2005. All rights reserved.

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Marketing Social CRM Conference Social Media 123

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? The Growth of Social Media: An Infographic by Search Engine Journal. ” B2B Marketing Research and Statistics. 10 informative B2B marketing infographics by Econsultancy. Marketers, we’re told, need to think like publishers.

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Statistics Research Social Media B2B 190

yMarketingMatters

FEBRUARY 28, 2016

In this Part One, I recommend concentrating on and implementing the following “Must Have” tactics in 2016 to see fast, powerful and reliable results in your marketing and sales for your B2C or B2B business. Midway through 2015, mobile video plays exceeded 44% — up 74% from 2014 and up a whopping 844% since 2012. Pew Research ).

Social Media 100

Social Media Marketing Mobile B2B 100

Kikolani

JANUARY 2, 2015

125+ Most Thought-Provoking Tweets from the 2014 #CMWorld Twitter Chats by Andy Crestodina. Search Engine Land’s Top 10 Columns Of 2014 by Jessica Thompson. Escape Google With These 12 Search Engine Alternatives by Chuck Price. How To Make User-Friendly And Search-Engine Friendly Scannable Content by Shari Thurow.

Content 60

Content Engineering LinkedIn B2B 60

Webbiquity SMM

JULY 22, 2014

What Brands Can Learn From @TODAYshow in 2014 by #SocialPR Chat. You Know You Are in PR When… by B2B PR Sense Blog. ** 5 STARS. Find the answers to these questions and others here in almost two dozen noteworthy social PR articles, posts, and guides from the past 18 months. Social PR Strategies and Tactics.

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Press Release Nielsen Blogger SEO 217

Convince & Convert

APRIL 1, 2010

However, the photos in each location appear to be different, and the file names on Flickr are straight from the camera (tough to rank in search engines when your photo is named “CIMG1537″). The team has a lot of photographs on Facebook (and also some on Flickr). I started out writing a post about a fantastic ad.

Social Media 120

Social Media Content Analysis Sports 120

Rebekah Radice

APRIL 11, 2016

Compared to many B2C customer oriented social platforms, LinkedIn focuses on cultivating B2B relationships. Business both large and small use Google Plus for search engine optimization. The number of people watching YouTube per day is up 40% y/y since March 2014. — NBA (@NBA) April 11, 2016.

Sites 114

Sites Social Media How To LinkedIn 114

Convince & Convert

FEBRUARY 19, 2015

Never one to shy away from unique visuals, General Electric used a cinemagraph to show the capabilities of its at home jet engine assembly kit. GE could also use this feature on other more B2B parts of its brand, such as showing a wind turbine in action or a specific feature of a machine working.

Brands 60

Brands Content Tumblr Case Study 60

Webbiquity SMM

JANUARY 5, 2016

The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now. Here are his insights for content marketers.

Content 60

Content B2B Marketing Hubspot 60

Webbiquity SMM

APRIL 29, 2014

” As indicated by the posts from Search Engine Watch and All Twitter highlighted below, that is starting to change, but only just. Beyond Search & Social: Online Marketing in 2014 by Search Engine Journal. The B2B Marketing Guide to Paid Content Distribution by B2B Digital Marketing. ** 5 STARS.

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Brands SEO Press Release Engineering 204

ProBlogger

NOVEMBER 30, 2016

Research by the Content Marketing Institute conducted in 2014 shows that roughly half of the B2B bloggers in the United States have trouble pinpointing the value of their content. The value of a piece of content varies from one person to another. Identifying the value of an article is not always an easy task.

Content 20

Content How To Metrics Blogger 20

Webbiquity SMM

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? How much do small businesses spend on search engine marketing? Third, the survey was heavily consumer-oriented; b2b figures would be different. YouTube now hosts more than 100 million videos and is the second largest search engine. More than 1.5

Research 191

Research Social Media B2B Statistics 191

ProBlogger

APRIL 14, 2014

The #5 best performer on SearchDecoder, 7 Lessons for Effective B2B Content Marketing via the Maersk Line Case Study , drew in eager students quickly. Follow the example of the 8 Internet Books You Should Read in 2014 post that performed exceptionally well for me during the slow Holiday period in December. Pick Up the Paper.

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