Remove 2013 Remove Campaign Remove Industry Remove Loyalty
article thumbnail

Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Before diving into your execution, it’s wise to review your business and marketing goals so that you’re creating your SMS campaign through a lens that takes your current business goals into account. Your SMS mobile campaign will impact many departments of your company. Having S.M.A.R.T Take this example from Pepsi.

SMS 166
article thumbnail

5 Holiday Campaign Tips to Keep You Off the Naughty List

Convince & Convert

Holiday campaigns present an incredible opportunity to abandon “left brain” marketing and connect emotionally with your community. (highlight to tweet) Done right, the holiday “card” can go beyond spreading good cheer and increase engagement, build loyalty, and drive significant conversions. This year, change the game.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

3 Tips to Reach Generation Z on YouTube

Convince & Convert

Marketers in all industries want a piece of the Gen Z pie, but few actually know what to do about it. Don’t be the last brand to go digital, or you’ll be fighting against Gen Z’s established loyalties to other brands. The platform was up 51 percent in revenue for 2013 and brought in more than $5 billion in earnings.

YouTube 154
article thumbnail

5 Strategies for Success with Real Time Marketing

Oktopost

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. What is Real-Time Marketing?

Strategy 125
article thumbnail

Three Digital Marketing Trends for 2014 and Beyond

Convince & Convert

I get it, but I don’t think we – in the digital marketing industry – have really defined it and provided the rationale for a more steady state of Real-Time Marketing. It’s an ongoing newsroom, not an advertising campaign. 2013 Social Media Trends from Zena Weist. Real-Time Marketing. The term Real-Time Marketing is overhyped.

Trends 166
article thumbnail

The Problem With Big Data (It's Not Me, It's You)

Twist Image

As these marketing professionals continue on their verbal admiration of everything that big data will bring to the industry, you quickly begin to realize that it''s nothing more than jargon to these people. The full thirty-minute conversation will air Friday, July 26th, 2013 on TVO. advertising campaign. the loyalty leap.

Data 108
article thumbnail

Put Yourself on the Social Map: From Vagueness to Greatness

Convince & Convert

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. For specific arms of the different types of campaigns, there are corresponding agencies who pick up the slack. TBWACHIATDAY handles the specific vehicle campaigns and consumer-facing social activity. Is Nissan building brand loyalty ?

Loyalty 136