article thumbnail

Ads Worth Spreading 2013

Twist Image

People hate BAD advertising and, unfortunately, a good bulk of the work that comes out of the advertising industry is mediocre at best, and bad a lot more often than it should be. TED 2013's Ads Worth Spreading: The unifying theme: In a word: courage. advertising industry. brand loyalty. People love ads that tell a story.

Loyalty 111
article thumbnail

The Oscars: content marketing success

Sherrilynne Starkie

The Academy Awards 2013 have come and gone. And, while the awards show and its host, Seth McFarlane , were both widely criticized even as the broadcast was just going out for being boring, badly written and not funny, it was a clear, out-of-the-ballpark content marketing success for the global entertainment industry.

Content 317
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

3 Tips to Reach Generation Z on YouTube

Convince & Convert

Marketers in all industries want a piece of the Gen Z pie, but few actually know what to do about it. Don’t be the last brand to go digital, or you’ll be fighting against Gen Z’s established loyalties to other brands. The platform was up 51 percent in revenue for 2013 and brought in more than $5 billion in earnings.

YouTube 154
article thumbnail

Three Digital Marketing Trends for 2014 and Beyond

Convince & Convert

I get it, but I don’t think we – in the digital marketing industry – have really defined it and provided the rationale for a more steady state of Real-Time Marketing. 2013 Social Media Trends from Zena Weist. Real-Time Marketing. The term Real-Time Marketing is overhyped. I’m sure a few of you are rolling your eyes right now.

Trends 166
article thumbnail

5 Strategies for Success with Real Time Marketing

Oktopost

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? For example, think about the trends and real time events in your industry. Here are four ways to do that: Set up Google alerts on trends within your industry. What are some of the buzziest topics in your industry?

Strategy 125
article thumbnail

Put Yourself on the Social Map: From Vagueness to Greatness

Convince & Convert

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Is Nissan building brand loyalty ? ” The self-proclaimed gurus become tiresome, especially when there is an entire industry of them and they don’t necessarily know how to do it better than other people. Listen Now.

Loyalty 136
article thumbnail

25 Random Observations about #MozCon Speakers

Adam Sherk

I attended MozCon 2013 last week. I enjoyed how he walked through the methodology and findings of the 2013 Ranking Factors study with curiosity, and without claiming to know for sure what it all means (as that’s not how it works). I hadn’t been to one before and I came away pretty impressed. Matt Peters – You can tell “Dr.

SEO 148