2013, B2B and SEO - Social Media Informer

30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.”

Statistics

Statistics B2B Content Marketing

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. B2B Lead Blog ). WordPress Hosting SEO ). WordPress Hosting SEO ).

Social Media

Social Media B2B Marketing SEO

18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. 8 Steps To Become A Brand Publisher by B2B Marketing Insider.

Strategy

Strategy Content Marketing BuzzStream

5 Advanced Lessons from Content Marketing World 2013

Writtent Blog

SEPTEMBER 20, 2013

If we had to describe the pulse of the marketing industry, which was on full display last week in Cleveland at the Content Marketing World 2013 conference, it would be the concept of pushing yourself a bit further than ever before. Or as Marketo’s Maggie Jones who attended Content Marketing World 2013 puts it “1. Start Iterating.

Content

Content BuzzStream Marketing Sports

You’re Wasting Your Time on Social Media

Webbiquity SMM

AUGUST 2, 2018

For many companies, especially B2B vendors, these are completely unrealistic, impractical expectations. For most B2B companies, your SOM is going to be relatively small compared to the total addressable market, or TAM, especially in relation to B2C companies. Then again, social media activity has a positive impact on SEO.

Social Media

Social Media B2B Engineering SEO

Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity SMM

SEPTEMBER 9, 2013

Finally, algorithmic changes implemented by Google (and subsequently mimicked by other search engines) over the past 18 months have impacted traffic to b2c and b2b websites. Yes, SEO (which increases website visibility) is a key component of WPO, but it’s only one component. Experiment.

How to Use LinkedIn for Lead Generation

Webbiquity SMM

SEPTEMBER 26, 2017

These digital benefits attracted a lot of attention, which gained the organization approximately 54,000 new members in the first six months of 2013 alone. LinkedIn is an excellent platform to generate B2B leads. AICPA uses its LinkedIn group to share educational and marketing tools with CPA members. Sponsored InMail.

LinkedIn How To CPA B2B

9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

MAY 10, 2019

million YouTube videos were analyzed to identify various ranking factors potentially impacting YouTube SEO. This hasn’t necessarily been a well-kept secret, though, as in 2012 YouTube unveiled a focus on “watch time,” while its parent company, Google, has held a patent for “Watch Time Based Ranking” since 2013.

YouTube

YouTube Strategy B2B Marketing

17 Ways to Recycle Content and Triple Its Lifespan

Writtent Blog

APRIL 10, 2013

billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. Informational videos made by other brands in your niche can be a fabulous starting place for blog articles, and it could even boost your SEO. Embed YouTube Videos.

Screencast

Screencast Content eBook Film

17 Ways to Repurpose Content and Triple Its Lifespan

Writtent Blog

APRIL 10, 2013

billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. Informational videos made by other brands in your niche can be a fabulous starting place for blog articles, and it could even boost your SEO. Embed YouTube Videos.

Screencast

Screencast Content eBook Film

11.5 Amazing Content Creation Tools for Becoming a Super Blogger

Writtent Blog

JUNE 25, 2013

The modern marketer needs to be incredibly quick on their feet, which is why developing a tried-and-true list of content creation tools and resources is critical to winning success and SEO benefits beyond your wildest dreams. Quora is 2013’s answer to the crowdsourced question-and-answer forum. Google Alerts. Remember Yahoo Answers?

Tools

Tools Content Blogger Curation

30 Must-Read Growth Hacking Resources for Digital Marketers

Writtent Blog

FEBRUARY 14, 2014

Google Trends indicates that the term began to gain traction in 2013, and is quickly gaining some serious traction in search: Whether you choose to apply growth hacking in real life or would rather stick with more conservative and mainstream marketing tactics, here are 30 great resources to help you explore the idea : 1. Absolutely.

Resources

Resources Startup Marketing Handbook

10 Ways Marketing Agencies Rock the Web with Content

Writtent Blog

MARCH 10, 2014

Not only was Pace awarded agency of the year at Content Marketing World 2013, the content’s also been awarded multiple gold and silver awards in the annual Adrian digital marketing awards. Nashville, Tennessee-based content agency Hammock wasn’t given a small task by B2B organization Health to You. Did it work? Absolutely!

Content

Content Marketing Energy Case Study

14 of the Best Content Marketing Tips, Tactics and Techniques of 2013

Webbiquity SMM

DECEMBER 17, 2013

” Probably more useful in consumer than B2B marketing, but worth considering regardless. ” This was post #6, the final post, of Content Marketing Week 2013 on Webbiquity. #1: 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). #3: 5: 12 (of the) Best Content Marketing Infographics of 2013.

Tips

Tips Flipboard Content Screencast

15 Must-See Conferences for Digital Marketers in 2014

Writtent Blog

DECEMBER 22, 2013

The keynotes, speakers, and hands-on workshops are tailored t provide value to Executive-Level marketers, CRM administrators, and technical marketers in the B2B space. Individuals with a strong grasp of SEO and content marketing principles should consider a flight to Seattle for this conference that’s tailored to the digitally-fluent.

Conference

Conference Marketing Education Hubspot

Why LinkedIn Groups Can Be Great for Businesses (and How to Create a Successful One)

Buffer Social

FEBRUARY 21, 2018

This makes communities like LinkedIn Groups a great way for bringing your customers together, especially if you are a business-to-business (B2B) company. Search Engine Land is a LinkedIn Group for SEO, filled with many great question-and-answer discussions. According to Inc., Search Engine Land.

Groups

Groups Groups LinkedIn Template

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity SMM

OCTOBER 8, 2013

Find the answers to those questions and many others here in more than 20 of the best social media marketing guides, strategies, tips and tactics of 2013 thus far. ” How to Effectively Budget Your Social Media Program in 2013 by ClickZ. Can social media help shorten b2b sales cycles?

Social Media

Social Media ROI B2B Marketing

12 Simple Tactics to Boost Your SEO and Increase Your Influence Through Guest Blogging

Convince & Convert

NOVEMBER 26, 2013

. — Carrie Morgan (@morgancarrie) September 10, 2013. If your content marketing efforts include guest blogging or submitting e-zine articles, taking a few minutes to synchronize your effort with 12 basic SEO tactics can boost visibility and do powerful things for growing your influence. Sarah Skerik (@SarahSkerik) September 10, 2013.

SEO

SEO Influencer Blogger Social Media

7 Helpful Copywriting Guides and Tips For Content Marketers

Webbiquity SMM

DECEMBER 12, 2013

” 5 Back-to-Basics Principles for B2B Storytelling by velocidi. How the Google Zoo Has Forever Changed SEO Copywriting by Just Ask Kim. 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). #3: 3: 18 of the Best Content Marketing Strategy Guides of 2013.

Tips

Tips Content Marketing B2B

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( billion) than they did for broadcast television in 2013. B2B Marketing Insider ). MediaPost ).

Statistics

Statistics Social Media B2B Hubspot

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

DECEMBER 16, 2014

She notes however that results vary between men and women, B2C vs. B2B audiences, and sometimes even significantly between different studies. ” B2B Social Media Marketing Guides. A Key Secret to Jazzing UpYour B2B Content’s Visual Appeal by B2B PR Sense Blog. 11 secrets of good B2B social media by Potion.

Social Media

Social Media Tumblr Marketing B2B

35 Stupendous Social Networking Facts and Stats

Webbiquity SMM

AUGUST 11, 2015

Though 85% of B2B marketers distribute content on Twitter, only half view it as an effective social media channel, and just 42 Fortune 500 CEOs have a Twitter account (and a third of those haven’t posted anything in the last 100 days). 81% of B2B marketers use Facebook to distribute content. 12 Facebook Statistics and Facts.

Social Networking

Social Networking B2B Paper.li LinkedIn

50 Inspiring Tech Savvy Leaders Over 50

Janet Fouts

JUNE 5, 2014

Specialties include #SocialMedia, #Blogging, #SEO and #minestrone soup. Founding Editor, @MarketingLand &@SEngineLand, covering Google, Facebook, Twitter, SEO, SEM & all things digital marketing, search marketing and search. Social Media and Internet Marketing consultant for small to medium businesses. mike_allton. lizstrauss.

Consultant

Consultant Klout B2B Influencer

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Sutton concludes, “Clearly, SEO is more effective at attracting attention and ultimately converting people. Social Media Facts & Figures for B2B Sales by Inside View. B2B Marketing and Social Media. billion by 2014.

Research

Research Social Media B2B Marketing

Current Inbound Marketing Trends: 10 Things You Didn’t Expect

Writtent Blog

MAY 9, 2013

Join us as we reveal the facts, stats and current marketing trends that shocked us in HubSpot’s 2013 State of Inbound Marketing Annual Report : 1. Wait, isn’t SEO dead? No form of paid advertising could touch the stellar lead-to-customer conversion rates of SEO, social media, and email marketing. Inbound Is the New Norm.

Trends

Trends Hubspot Marketing ROI

20 Expert LinkedIn Guides

Webbiquity SMM

JULY 7, 2014

Mike Alton delves into the workings and benefits of the Skills & Expertise function in LinkedIn, how it’s connected to LinkedIn Endorsements, how to optimize your skillset for social SEO, and the right way to grow your endorsements (“sift through your own connections and start endorsing the people you know.

LinkedIn B2B Social Networking Groups

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? Find the answers to these questions and many, many more in this compilation of more than 100 compelling social media, content marketing and SEO stats, facts and observations. B2B Marketing Insider ). B2B Social Media Marketing Stats and Facts. eMarketer ).

Statistics

Statistics Social Media B2B Journal

28 Indispensable Research Reports and Marketing Case Studies for #SmallBiz Strategy

Writtent Blog

JULY 9, 2013

You simply can’t lead a winning content marketing strategy if you’re playing by the old rules of SEO, or blogging to the wrong buyer persona. Content Marketing Institute: 2013 Must-Know Trends and Benchmarks. 2013 State of Inbound Marketing Annual Report. 2013 State of Content Marketing.

Case Study

Case Study Study Research Report

Fetching Friday – Resources Mashup & Kitten Hugs

Kikolani

DECEMBER 14, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. 3 B2B Content Lessons To Learn from Mom Marketing – It takes a content-first approach to build loyalty that mutes competitors’ messages. Search Engines / SEO.

Mashup

Mashup Resources SEO B2B

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

AUGUST 5, 2013

B2b vendors? What tactic do 92% of SEO professionals view as effective? Find the answers to these questions and many, many more here in 101 vital social and digital marketing stats for (the rest of) 2013. WordPress Hosting SEO ). B2B Infographics ). WordPress Hosting SEO ). WordPress Hosting SEO ).

Statistics

Statistics Social Media B2B SEO

11 Thought-Provoking Guides to Content Marketing for 2014

Webbiquity SMM

MARCH 11, 2014

” She lists several potential purpose options (to drive traffic to a web page, improve SEO, boost credibility, build an opt-in list, etc.) 8 Steps To Become A Brand Publisher by B2B Marketing Insider. 8 Steps To Become A Brand Publisher by B2B Marketing Insider. ” The changing state of content marketing by iag.me.

Content

Content Marketing B2B Statistics

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? ” B2B Marketing Research and Statistics. 10 informative B2B marketing infographics by Econsultancy. B2B Marketing [r]Evolution (Content Marketing) by PropelGrowth on YouTube. Marketers, we’re told, need to think like publishers.

Statistics

Statistics Research Social Media B2B

How to Guarantee Your Editorial Calendar Works

Convince & Convert

AUGUST 11, 2015

The number one challenge for content marketers cited in Content Marketing Institute’s 2015 B2B Content Marketing Benchmarks, Budgets and Trends is ‘creating engaging content’. Quality Website content is more important than ever before for SEO. Content Marketers continue to struggle with production and execution of high quality content.

How To

How To Software B2B Cost

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Brands

Brands SEO Press Release Engineering

22 Exceptional Business Blogging Guides, Tips & Tactics

Webbiquity SMM

MARCH 31, 2015

B2B Blogging: Beyond the Basics by MLT Creative on SlideShare. Six Blogging Strategy Guides. Six Crucial Attributes of a Successful Business Blog by MarketingProfs. The Five Types of Guest Bloggers (Funny Graphic) by SteamFeed.

Tips

Tips Statistics Hubspot Resources

6 Reasons to Link Away from your Blog

ProBlogger

SEPTEMBER 4, 2013

The world of SEO and blogging is kind of limited in that most people will tell you the same things: “build high quality content and do personal outreach in order to receive natural authority backlinks”. Improving your SEO, Usability and Panda Score. This is a guest contribution from Adam Grunwerg.

Statistics

Statistics Creative Commons Aggregator Affiliate marketing

25 of the Best Web Presence Optimization Guides of 2012

Webbiquity SMM

MARCH 11, 2013

Influencer Marketing – What it is, and Why YOU Need to be Doing it by The Daily SEO Blog. The Real Relationship between Social Media and SEO by SocialMouths. Writing that “Everybody knows social media and SEO are connected, but how?…Unfortunately, ” SEM + SEO [PRESENTATION] by e-Strategy Trends.

SEO

SEO Paid Search Engineering Reputation

Megaposts vs. Themed Blog Series – Which Draw More Traffic?

Webbiquity SMM

SEPTEMBER 8, 2015

The megaposts: 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014). 3: 21 Spectacular SEO and Search Marketing Stats and Facts. #4: 9: 20 Brilliant B2B Marketing and Digital Business Stats and Facts. . #6: 9: 20 Brilliant B2B Marketing and Digital Business Stats and Facts.

Statistics

Statistics Comparison B2B Social Media

30 Awesome Blogging Guides, Tips and Resources

Webbiquity SMM

MAY 14, 2013

Particularly with Google’s emphasis in its recent Panda and Penguin algorithm updates on content that is fresh, compelling, unique, social, and naturally linked to, blogs have become even more essential to SEO strategies. Dozens of reasons why corporate blogs still matter in B2B marketing by Content Marketing Experience.

Resources

Resources Tips Syndication SEO

6 Lessons for Writing Irresistibly Magnetic Blog Post Headlines

ProBlogger

APRIL 14, 2014

At SearchDecoder blog we did an in depth headline analysis looking at the most popular posts of 2013. Top 10 Most Popular Posts on SearchDecoder Blog in 2013. The 30 Awesome Free SEO Tools for Small Businesses headline was the 8 th most popular blog post on Searchdecoder in 2013. Use Power Verbs. Use the Magic Words.

Case Study

Case Study Curation Study Startup

How to Create Maximum Content with Minimal Hassles

Convince & Convert

JUNE 24, 2016

One of the things I remember from a few years ago was Marketo’s big marketing coloring book, which at that point, I think it came out in 2012 or 2013 or something. No B2B marketing company was doing anything like that. I’m not an SEO expert, so I don’t even want to go there. They came out with this thing.

Content

Content How To eBook Platform

77 Blogging Stats to Improve Your Blogging Strategy

Writtent Blog

JULY 6, 2016

Content production is so great today that 60 to 70% of content marketing remains unused – an indication of the need to revolutionize the content turnover for B2B organizations. 83% of B2B marketers prioritize focusing on lead quality rather than quantity. Image Credit: MarketingCharts. Source ). Image Credit: MarketingCharts.

Strategy

Strategy Hubspot B2B Blogger

30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Trending Sources

18 of the Best Content Marketing Strategy Guides of 2013

5 Advanced Lessons from Content Marketing World 2013

You’re Wasting Your Time on Social Media

Search Traffic Declining? You’re Not Alone (and What to Do About It)

How to Use LinkedIn for Lead Generation

9 YouTube stats to inform your marketing strategy in 2019

17 Ways to Recycle Content and Triple Its Lifespan

17 Ways to Repurpose Content and Triple Its Lifespan

11.5 Amazing Content Creation Tools for Becoming a Super Blogger

30 Must-Read Growth Hacking Resources for Digital Marketers

10 Ways Marketing Agencies Rock the Web with Content

14 of the Best Content Marketing Tips, Tactics and Techniques of 2013

15 Must-See Conferences for Digital Marketers in 2014

Why LinkedIn Groups Can Be Great for Businesses (and How to Create a Successful One)

21 of the Best Social Media Marketing Guides of 2013 (So Far)

12 Simple Tactics to Boost Your SEO and Increase Your Influence Through Guest Blogging

7 Helpful Copywriting Guides and Tips For Content Marketers

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

23 Outstanding Social Media Marketing Guides

35 Stupendous Social Networking Facts and Stats

50 Inspiring Tech Savvy Leaders Over 50

Best Social Media Stats, Facts and Marketing Research of 2010

Current Inbound Marketing Trends: 10 Things You Didn’t Expect

20 Expert LinkedIn Guides

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

28 Indispensable Research Reports and Marketing Case Studies for #SmallBiz Strategy

Fetching Friday – Resources Mashup & Kitten Hugs

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

11 Thought-Provoking Guides to Content Marketing for 2014

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

How to Guarantee Your Editorial Calendar Works

31 Expert Guides to Maximizing Online Brand Visibility – WPO

22 Exceptional Business Blogging Guides, Tips & Tactics

6 Reasons to Link Away from your Blog

25 of the Best Web Presence Optimization Guides of 2012

Megaposts vs. Themed Blog Series – Which Draw More Traffic?

30 Awesome Blogging Guides, Tips and Resources

6 Lessons for Writing Irresistibly Magnetic Blog Post Headlines

How to Create Maximum Content with Minimal Hassles

77 Blogging Stats to Improve Your Blogging Strategy

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