Sprout Social

MAY 10, 2019

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. As YouTube stats for marketers go, that’s great insight into where you could be spending your ad budget, or at the very least maintaining an active presence through video content of your own.

YouTube 111

YouTube Strategy B2B Marketing 111

Writtent Blog

APRIL 10, 2013

Can a company ever have too much branded content ? In spite of the fact that corporate spend on content marketing will exceed $118.4 billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. Promote eBooks on Your Blog.

Screencast 90

Screencast Content eBook Film 90

Writtent Blog

APRIL 10, 2013

Can a company ever have too much branded content ? In spite of the fact that corporate spend on content marketing will exceed $118.4 billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. Promote eBooks on Your Blog.

Screencast 87

Screencast Content eBook Film 87

Writtent Blog

JUNE 25, 2013

Your content is really only as good as its context. Being able to blend your branded messaging with relevant topics will significantly increase the virality of your content marketing. Being able to blend your branded messaging with relevant topics will significantly increase the virality of your content marketing. Probably not.

Tools 91

Tools Content Blogger Curation 91

Writtent Blog

MARCH 10, 2014

Is there anything better than a real-life content marketing success story? While content marketing statistics and research reports uniformly indicate that custom content is one of the most cost-effective and powerful ways to increase web traffic, lead generation, and revenue, the practice isn’t always simple. I didn’t think so!

Content 85

Content Marketing Energy Case Study 85

Webbiquity SMM

DECEMBER 17, 2013

Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics (and measurement of marketing results to support continual improvement). So it is with Content Marketing Week. Where do you find ideas and inspiration for content marketing topics?

Tips 203

Tips Flipboard Content Screencast 203

Writtent Blog

DECEMBER 22, 2013

Intelligent Content Conference – February 26-28, 2014. The keynotes, speakers, and hands-on workshops are tailored t provide value to Executive-Level marketers, CRM administrators, and technical marketers in the B2B space. Content Marketing World 2014 – September 8-11, 2014. Content Marketing Online Marketing'

Conference 60

Conference Marketing Education Hubspot 60

Writtent Blog

FEBRUARY 14, 2014

Google Trends indicates that the term began to gain traction in 2013, and is quickly gaining some serious traction in search: Whether you choose to apply growth hacking in real life or would rather stick with more conservative and mainstream marketing tactics, here are 30 great resources to help you explore the idea : 1. Absolutely.

Resources 111

Resources Startup Marketing Handbook 111

Buffer Social

FEBRUARY 21, 2018

This shift is also encouraged by changes on major social media platforms such as Facebook, where meaningful content in groups is given priority over public content. This makes communities like LinkedIn Groups a great way for bringing your customers together, especially if you are a business-to-business (B2B) company.

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Groups Groups LinkedIn Template 109

Webbiquity SMM

DECEMBER 12, 2013

While content certainly doesn’t always end up as written words on a screen or page, it almost always starts with writing. There’s no question that attention-grabbing headlines are vital to standing out in a sea of content, but what are the best techniques for crafting them? ” Tips for Writing Search-Optimized Content.

Tips 195

Tips Content Marketing B2B 195

Webbiquity SMM

OCTOBER 8, 2013

What are the best strategies for promoting social content (and which bad ideas should be avoided)? Find the answers to those questions and many others here in more than 20 of the best social media marketing guides, strategies, tips and tactics of 2013 thus far. 15 Strategies To Get More Shares For Your Content by Marketing Land.

Social Media 207

Social Media ROI B2B Marketing 207

Convince & Convert

NOVEMBER 26, 2013

Just how important is content marketing? RT @nickkellet : Content Marketing overtook Digital Marketing as a keyword 2 months ago #cmworld #digitalPR #pr. Carrie Morgan (@morgancarrie) September 10, 2013. Wrap Your Post or Content Around ONE Targeted Keyword. Learn more about using SEO tactics for blogs here.

SEO 150

SEO Influencer Blogger Social Media 150

Webbiquity SMM

DECEMBER 16, 2014

How can marketers make the best use of visual content? She notes however that results vary between men and women, B2C vs. B2B audiences, and sometimes even significantly between different studies. ” B2B Social Media Marketing Guides. A Key Secret to Jazzing UpYour B2B Content’s Visual Appeal by B2B PR Sense Blog.

Social Media 245

Social Media Tumblr Marketing B2B 245

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( billion) than they did for broadcast television in 2013. 8 Content Marketing Statistics.

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. 12 Facebook Statistics and Facts.

Social Networking 100

Social Networking B2B Paper.li LinkedIn 100

Webbiquity SMM

MARCH 11, 2014

A few months ago, the Webbiquity blog celebrated content marketing week —six posts in eight days showcasing the best content marketing insights and guides from the year, starting with 30 Remarkable Content Marketing Facts and Statistics and culminating with 14 Best Content Marketing Tips, Tactics and Techniques.

Content 209

Content Marketing B2B Statistics 209

Janet Fouts

JUNE 5, 2014

Specialties include #SocialMedia, #Blogging, #SEO and #minestrone soup. Founding Editor, @MarketingLand &@SEngineLand, covering Google, Facebook, Twitter, SEO, SEM & all things digital marketing, search marketing and search. Marketing/brand strategist, idea generator, digital content magician, scribbler, information junkie.

Consultant 196

Consultant Klout B2B Influencer 196

Writtent Blog

MAY 9, 2013

Join us as we reveal the facts, stats and current marketing trends that shocked us in HubSpot’s 2013 State of Inbound Marketing Annual Report : 1. Quality Content Takes a Back Seat. Did you know that 66% of marketers consider lead generation, conversion, and reaching the right audience more important than creating quality content ?

Trends 99

Trends Hubspot Marketing ROI 99

Webbiquity SMM

JULY 7, 2014

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. The Sophisticated Marketer’s Guide to LinkedIn, an infographic by WordPress Hosting SEO.

LinkedIn 200

LinkedIn B2B Social Networking Groups 200

Writtent Blog

JULY 9, 2013

Content marketers need to be empathetic, detail-oriented, and tech-savvy. You simply can’t lead a winning content marketing strategy if you’re playing by the old rules of SEO, or blogging to the wrong buyer persona. Content Marketing Institute: 2013 Must-Know Trends and Benchmarks. Organizing for Content Marketing.

Case Study 105

Case Study Study Research Report 105

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Sutton concludes, “Clearly, SEO is more effective at attracting attention and ultimately converting people. Social Media Facts & Figures for B2B Sales by Inside View. B2B Marketing and Social Media. billion by 2014.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? Which content marketing tactics and formats are gaining or losing favor? Find the answers to these questions and many, many more in this compilation of more than 100 compelling social media, content marketing and SEO stats, facts and observations. eMarketer ).

Statistics 226

Statistics Social Media B2B Journal 226

Kikolani

DECEMBER 14, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. Blogging / Content. Don’t Forget The “Marketing” in Content Marketing – So how do you promote your content if you have a boring topic like dog food?

Mashup 134

Mashup Resources SEO B2B 134

Webbiquity SMM

AUGUST 5, 2013

B2b vendors? What tactic do 92% of SEO professionals view as effective? Find the answers to these questions and many, many more here in 101 vital social and digital marketing stats for (the rest of) 2013. WordPress Hosting SEO ). B2B Infographics ). WordPress Hosting SEO ). WordPress Hosting SEO ).

Statistics 214

Statistics Social Media B2B SEO 214

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How are B2B marketers using social media differently from their B2C counterparts? Who is actually consuming all of this content?

Statistics 190

Statistics Research Social Media B2B 190

Convince & Convert

AUGUST 11, 2015

Last fall I wrote a review on InboundWriter ; a web-based application (and sponsor of the Content Pros podcast) that forecasts how content will perform before it’s written. The truth is that most blog posts – and most content of any type, really – fails. Most content fails, and the cost of that failure is real.

How To 60

How To Software B2B Cost 60

Webbiquity SMM

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. How can you increase your content marketing footprint through guest blogging? B2B Blogging: Beyond the Basics by MLT Creative on SlideShare. 75 Content Starters for Any Industry by Moz.

Tips 100

Tips Statistics Hubspot Resources 100

Webbiquity SMM

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Brands 204

Brands SEO Press Release Engineering 204

ProBlogger

SEPTEMBER 4, 2013

The world of SEO and blogging is kind of limited in that most people will tell you the same things: “build high quality content and do personal outreach in order to receive natural authority backlinks”. It’s a bit like re-tweeting some else’s status – it’s a way of supporting great content and becoming known to the author.

Statistics 48

Statistics Creative Commons Aggregator Affiliate marketing 48

Convince & Convert

JUNE 24, 2016

As Managing Editor, Jess masterminds Convince & Convert’s major content channels, which include its podcasts, email newsletters, and the blog. In this episode, Jess breaks down how to build an audience for your content, how to hold yourself accountable to your editorial calendar, and her favorite content management tools.

Content 113

Content How To eBook Platform 113

Webbiquity SMM

MARCH 11, 2013

PR, social media, and the production of fresh, high-quality content are vital for maximizing search engine visibility. Online advertising doesn’t directly affect organic search, but it is a vital component of online visibility and can support social and content marketing efforts. You have to have a way to get the word out.

SEO 192

SEO Paid Search Engineering Reputation 192

Webbiquity SMM

SEPTEMBER 8, 2015

Or do busy professionals really prefer “content snacking” to a big sit-down meal of information? The megaposts: 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014). 2: 34 Compelling Content Marketing Stats and Facts. #3: 3: 21 Spectacular SEO and Search Marketing Stats and Facts. #4:

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Statistics Comparison B2B Social Media 100

Webbiquity SMM

MAY 14, 2013

Particularly with Google’s emphasis in its recent Panda and Penguin algorithm updates on content that is fresh, compelling, unique, social, and naturally linked to, blogs have become even more essential to SEO strategies. Dozens of reasons why corporate blogs still matter in B2B marketing by Content Marketing Experience.

Resources 195

Resources Tips Syndication SEO 195

ProBlogger

APRIL 14, 2014

Many newbie (and sometimes even veteran) bloggers erroneously spend 95% of their time creating blog content and only 5% pondering titles. Unless you reel in your readers instantly, your well-crafted content goes largely unnoticed and going viral becomes impossible. Top 10 Most Popular Posts on SearchDecoder Blog in 2013.

Case Study 55

Case Study Curation Study Startup 55

Writtent Blog

JULY 6, 2016

Content production is so great today that 60 to 70% of content marketing remains unused – an indication of the need to revolutionize the content turnover for B2B organizations. 83% of B2B marketers prioritize focusing on lead quality rather than quantity. Image Credit: Content Marketing Institute.

Strategy 83

Strategy Hubspot B2B Blogger 83