Convince & Convert

MAY 27, 2014

As content marketing explodes, so too, does the volume of noise. And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. To date, there haven’t been many great examples of humor in B2B.

Conversation 167

Conversation B2B Marketing GPS 167

Mindjumpers

NOVEMBER 23, 2011

Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. One of the challenges for a lot of marketers I talk to when getting the executive buy in, is formulating a clear “that’s the value – that’s what is in it for us” Social is a new component in the business landscape.

Data 182

Data Nielsen Buy Loyalty 182

Mindjumpers

DECEMBER 11, 2012

Nielsen, IT Entrepreneur. A survey done in 2012 by McKinsey, showed that 95 percent of those living in Tier 1, Tier 2, and Tier 3 cities are registered on a social media site and proves at the same time to be the most active users. However, the networks are changed to better fit the Chinese user and market in several ways.

Social Media 254

Social Media Privacy Nielsen Social Networking 254

Twist Image

SEPTEMBER 22, 2012

Yahoo News ran a fascinating news item titled, Nielsen shows how people use TV differently , recently. During the first three months of 2012, the average consumer spent about 2 percent less time watching traditional TV than the previous year, Nielsen said. " Nielsen is evolving its definition of TV. are advertisers?

Nielsen 95

Nielsen Telecommunications iPad Yahoo 95

Hootsuite

MAY 18, 2023

Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience. In fact, Vine – the short-form video app introduced in 2012 – was an early pioneer of the format. Post regularly Consistency is key when it comes to short-form video marketing.

Video 112

Video HootSuite How To UGC 112

Proactive Report

JANUARY 11, 2012

I read a post in CommPRO.biz today about 5 trends for 2012 that will affect your PR resume. News, Google News and many other news websites listed in the Nielsen top ten. There are new skills you should have in your 2012 PR resume: The ability to write well in many different styles – press releases, articles, blog posts.

Skills 111

Skills Press Release Yahoo Nielsen 111

Convince & Convert

FEBRUARY 17, 2015

According to Nielsen, we trust friends and family members’ recommendations 92% of the time. Bellhops – Inserting Humanity Into the Moving Process Founded in 2012, Bellhops is a startup company that seeks to be the Uber of moving. We trust advertising from companies 47% of the time.

Case Study 60

Case Study Nielsen Study Process 60

Mindjumpers

DECEMBER 14, 2011

It became an integral part of all marketing, communication agendas and therefore there is an innate need to understand what lies ahead in future. has compiled a list of top predictions, insights and advice from 34 marketing strategists, brand marketers, and leading marketing consultants for the year 2012.

Nielsen 180

Nielsen Marketing Mobile Consultant 180

Diva Marketing Blog

FEBRUARY 22, 2009

The ARF mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. When I learned that ARF was actively leading the charge to bring social media research into the mainstream of the marketing research industry I reached out to Joel.

Research 40

Research Social Media Nielsen Microsoft 40

Mindjumpers

AUGUST 1, 2012

Wildfire has won Facebook’s fbFound for start-up companies twice and in the beginning of this year, it became the first social media marketing company to have a software platform that integrates directly with Facebook, Twitter, YouTube, and LinkedIn. Though no official statement has been made yet, Moller-Nielsen confirms the alliance.

Social Media Management 220

Social Media Management Platform Social Media Nielsen 220

Mindjumpers

DECEMBER 12, 2012

Nielsen, IT Entrepreneur. Indeed, in 2012, more than half of the hits to Chinese websites came from a mobile device. In only 6 months in 2012, it has doubled its user-base from 100 million to currently over 200 million users. Guest post written by Jens H. Facebook is a “one size fits all social network” for much of the world.

Social Networking 241

Social Networking Instant Messaging Nielsen Mobile 241

Mindjumpers

JANUARY 6, 2012

” The above lines are from the executive summary in a new report published last night/CET (5/1-2012). Jonas Klit Nielsen of agency MINDJUMPERS reiterated, “Brands don’t invest enough in strategy, and haven’t determined business goals.” The Social Marketing Roadmap [Infographic]. 5 Key Reasons for Reading this Report!

Social Media Management 201

Social Media Management Report Social Media Nielsen 201

Convince & Convert

NOVEMBER 20, 2015

Influencer marketing has been on the rise with brands exploring sponsorships with YouTubers, Instagrammers, Viners, Snapchatters, and every other emerging social platform. With the rise of new social media channels, influencer marketing company Mediakix evaluated who’s advertising with bloggers and how this space has grown.

Advertising 60

Advertising Data Collaboration Blogger 60

Webbiquity SMM

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? 59% are on Twitter, and 43% use a company blog for marketing.

Statistics 190

Statistics Research Social Media B2B 190

Viper Chill

APRIL 25, 2012

A prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). I can’t just be immersed in the tech and marketing fields and claim I’ve figured it all out. How many marketing bloggers do you think wrote something today hoping that you’ll read it.

Sites 96

Sites Industry Blogger News 96