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Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. Since OA already has a robust social media presence, our task was not to add to its social media plan, but to supplement it via blogger outreach. write their own blog post to promote IWD 2012.

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Blogger relations – you’re doing it wrong

Dave Fleet

Sent : Wed, Aug 15, 2012 at 3:02 AM. At least I was in the “to” line, but there was no effort whatsoever to address me personally – even a “Dear Blogger”, which still triggers the “delete” button for me, would be a step up from this. Here’s how it read: From : [.]

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#LoveCapeTown Campaign Shakes Up “Fam” Trip With Crowdsourced Tips for Travel Bloggers

The Realtime Report

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations. Keith Jenkins (@velvetescape) August 4, 2012.

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6 Great Conferences to Attend Before the End of 2012

Convince & Convert

This list is of some of the best conferences still to come in 2012 that are offering amazing speakers in the business and social media marketing industries. May 24, 2012, Columbus, Ohio. June 5-7, 2012, New York, NY. June 28-July 1, 2012, San Francisco, CA. The 2012 event is in the U.S. Ohio Growth Summit.

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How do Bloggers Continue Their Professional Development?

ProBlogger

The post How do Bloggers Continue Their Professional Development? And who pays for your professional development when you’re a blogger? That’s why at ProBlogger, we love the Genius Blogger’s Toolkit, which is a collaborative bunlde of resources from some of the most knowledgable blogging experts. What can I say?

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How do Bloggers Continue Their Professional Development?

ProBlogger

The post How do Bloggers Continue Their Professional Development? And who pays for your professional development when you’re a blogger? That’s why at ProBlogger, we love the Genius Blogger’s Toolkit, which is a collaborative bunlde of resources from some of the most knowledgable blogging experts. What can I say?

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20 Bloggers to Watch in 2012

ProBlogger

As Michael Stelzner said at Blogworld, “You’re not a blogger, you’re a publisher!”. Let us know in the comments, or create and link to your own list post. Her work is highly regarded in the social media community and she was recommended multiple times in the comments section on last year’s list. Maria Popova.

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