So, to bring some of these figures up to date, as well as include some of the newer names on the scene, here’s 52 cool facts about social media, the 2012 edition. billion searches on the platform in 2012. 60% of bloggers are aged between 25-44. 20% of bloggers have been blogging for more than 6 years. Professional bloggers upkeep an average of four blogs. 35% of corporate bloggers worked in a journalism, media or professional writing role. President Obama is on Instagram, having joined in January 2012. My, what a difference two years make! MORE >>

But the big “secret” event is today and bloggers, far and wide, have been invited to attend. Blogger Relations. Sometimes blogger relations is a sore subject here. As a blogger and a communications professional, it’s pretty frustrating to see how my peers use blogger relations. But, if you follow the formula Apple has created for blogger relations, you won’t fail. Build some interest and excitement by teasing your bloggers. Offer different information to different bloggers. Today is the day! Direct Approach. MORE >>

Bloggers are increasingly important in public relations, according to a white paper published today by DWPub.  Eighty-two per cent of PR professionals work with bloggers to provide coverage for clients, while 98% find bloggers useful or invaluable. Results of the survey of 252 PR professionals conducted in March this year accompany a new whitepaper called ‘The smart PR’s guide to blogger outreach’. Bloggers are here to stay and the PR industry is beginning to embrace them. 54% said they have built a rapport with bloggers. Daryl Willcox. umpf.co.uk). MORE >>

TweetIt’s not uncommon for me to receive hate mail from social media purists when I relate blogger relations to traditional media relations. Commentary blogger relationsThis may stem from the stigma attached to public relations as sleazy spin doctors who do or say anything to get into print or on air. Truth be told, however,  public relations practitioners [.]. MORE >>

If the journalist vs. blogger debate hasn’t died yet, here’s some new fodder to either fuel it, or finally put it to rest. Here’s the skinny from PR Newswire: NEW YORK, April 16, 2012 /PRNewswire/ – PR Newswire, the global leader of innovative marketing and communications solutions, today announced the [.]. blogging bloggers journalist-vs-blogger PR Newswiresay kudos to PR Newswire. MORE >>