Ari Herzog

NOVEMBER 12, 2012

The company went social this fall, as CMO Catherine Hernandez-Blades elaborated in the company’s first blog post. Flextronics sent its first tweet on October 1, 2012. Their co-founder discovered me on LinkedIn when I answered this question on a group. My Connection to Flextronics. Got a question? Contact Ari today!

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Buzz Marketing for Technology

JUNE 5, 2013

Video is another crucial aspect of ZMOT; product showcases, how-to demonstrations, B2B case studies…whatever your market, customers will want to see what you have on offer before opening their wallets. Try adding a YouTube channel to your social media arsenal. The thick of the 2012 holiday season is here.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Webbiquity SMM

FEBRUARY 4, 2013

As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations. This proliferation of literature acknowledges the changes social media brings to marketing. Think of marketing as the hub.

Review 186

Review Marketing Metrics Meeting 186

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Koka Sexton

JANUARY 14, 2013

As a geek, I welcomed the idea that I could find a way to blend tech into my sales efforts and the first and easiest way was to leverage social media. Social networks open up an entirely new game for you to play and it’s a very profitable one. Best-in-Class sales reps (reps that deployed social selling) companies saw a 16.3%

B2B 92

B2B Social CRM LinkedIn Class 92

Webbiquity SMM

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Convince & Convert

AUGUST 17, 2015

James’ subject line is particularly great because it has the chutzpah to use those bold caps on “DOUBLE” paired with the more B2B caps-throughout style across the rest of the subject. It’s done either by talking about another group in a negative way, or more effectively, delivering a bracing critique directly to the reader.

Statistics 60

Statistics API B2B Groups 60

Keyhole.co

JANUARY 30, 2024

No matter how creative your social media marketing is, all efforts will drown in the noise if you don’t know what your target audience looks like. billion social media users? Here are some notable ones: Demographics This segment is based on the socio-economic data that describe a group of audience. We got you.

Social Media 59

Social Media How To Patterns Sports 59

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies.

B2B 190

B2B Strategy Marketing Buy 190

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan?

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

DECEMBER 4, 2012

How can you make sure your company’s social media policy doesn’t run afoul of employment law? What under-utilized site has been called a “social media powerhouse,” and which highly popular social bookmarking site is frequently overlooked by marketers? Social Media Marketing Guides and Tips.

Social Media 213

Social Media Resources Tips Policies 213

Sprout Social

JUNE 27, 2023

Social media manager. Director of social and partnerships. His interest and talents in social emerged early. His passion led him to earning a degree in advertising and launching social media accounts for new chapters of his international fraternity, Phi Delta Theta. Brand manager.

Travel 92

Travel B2B Automotive Campaign 92

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels?

Statistics 50

Statistics Social Media B2B Hubspot 50

Convince & Convert

FEBRUARY 2, 2012

This is Episode 1 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Taulbee Jackson , CEO of Raidious , the social and content agency that built and is managing the Super Bowl Social Media Command Center. 2012 Edelman Trust Barometer: Global Deck.

Social Media 116

Social Media Committee Team Questions 116

yMarketingMatters

FEBRUARY 28, 2016

With so many social media and digital marketing options now available, it can be overwhelming to know what you should be doing first. Note that these tactics apply across the board for both large and small businesses , in both B2C AND B2B , as all people are “consumers”; this is now P2P, People-2-People marketing!

Social Media 100

Social Media Marketing Mobile B2B 100

Buzz Marketing for Technology

FEBRUARY 12, 2014

According to data from a December 2012 study conducted by eConsultancy, nearly 70 percent of client-side marketers described their experience level with responsive design as “average” or better, and more than half of that group described their companies as “ahead of the curve” or “state of the art” when it came to the design technique.

Apparel 236

Apparel iPad Mobile Loyalty 236

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Content marketing itself first started emerging a hot trend five years, at the end of 2012.

B2B 293

B2B Trends Analysis Marketing 293

Buffer Social

JUNE 1, 2016

Whole Foods has gone all in on social media. Clearly, there isn’t a single department that “owns” social media at Whole Foods. Clearly, there isn’t a single department that “owns” social media at Whole Foods. Interested in seeing how every team within your company can use social media?

Social Media 40

Social Media Hubspot Marketing Engineering 40

Webbiquity SMM

FEBRUARY 7, 2012

How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics. Infographic: Social Media ROI Statistics by Digital Buzz.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

JULY 7, 2014

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. ” The Secret Benefit of LinkedIn Endorsements by The Social Media Hat.

LinkedIn 200

LinkedIn B2B Social Networking Groups 200

Webbiquity SMM

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. As a key driver of both traffic and online visibility, LinkedIn is a key component in any B2B firm’s web presence optimization framework.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Convince & Convert

MARCH 8, 2013

LinkedIn, too, has potential, especially in the B2B market and with the recent changes they have made. Social Media Stat of the Week: Brand Instagram Use Jumps from 54% to 59%. In November 2012, 54% of companies were using Instagram, while just three months later, that percentage had risen to 59%.

Curation 127

Curation Content How To LinkedIn 127

Webbiquity SMM

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”?

Statistics 226

Statistics Social Media B2B Journal 226

Koka Sexton

MARCH 24, 2013

As a B2B marketer having a polished company page can make you stand out from the rest of the companies you’re up against, it also gives your customers a place to engage with your brand. 58 Social Media Tips for Content Marketing from Content Marketing Institute. Best LinkedIn Company Pages of 2012 from LinkedIn.

Company 109

Company LinkedIn Hubspot B2B 109

Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course.

Statistics 204

Statistics Social Media B2B Marketing 204

Convince & Convert

MARCH 22, 2012

This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Listen Now.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Listen Now.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course.

Statistics 198

Statistics Social Media B2B Marketing 198

Convince & Convert

FEBRUARY 16, 2012

This is Episode 3 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Justin Levy , the head of social media for Citrix Online. Social Pros Transcript For Your Reading Enjoyment. But that’s not today’s social media stat of the week from Eric Boggs.

Sharepoint 115

Sharepoint Meeting Social Media Team 115

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Convince & Convert

JUNE 14, 2012

This is Episode 20 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Katie and our Social Media Stat of the Week ( this week : 47% of B2B companies do not track brand mentions on social media). This episode features Katie Morse of Billboard.

Hashtag 115

Hashtag B2B Social Media Metrics 115

Webbiquity SMM

MARCH 6, 2012

And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. Use keywords, interact with fans, and engage with groups. 11-Point Facebook Checkup by Social Media Today. Using Facebook for B2B Marketing. ” The solution?

Tips 219

Tips Facebook Tools B2B 219

Convince & Convert

MARCH 2, 2010

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. Really, what is social media from the brand perspective but email 2.0?

CoTweet 116

CoTweet CoTweet Analysis Consultant 116

Webbiquity SMM

MAY 14, 2013

Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. And more than half of all social media-driven blog traffic comes from Facebook (28%) and Twitter (26%) combined.

Resources 195

Resources Tips Syndication SEO 195

Convince & Convert

JUNE 24, 2016

Even thinking about years ago when he started the Social Pros Podcast, podcasting had been around for a while but it was kind of seeing a resurgence in 2011-2012 when we started Social Pros. No B2B marketing company was doing anything like that. When Facebook Live video came out, he was right on that. Kate : Awesome.

Content 113

Content How To eBook Platform 113

agora pulse

FEBRUARY 22, 2020

Need to be extra-smart with your social media budget? Social media managers rarely boast about large budgets. Your budget may not be reflective of the size of the organization … It may be reflective of the organization’s view toward social media marketing. zero social media budget?

Social Media 175

Social Media UGC Tips CPM 175

Writtent Blog

JULY 16, 2013

Search leads are more than twice as likely to become customers as clicks from paid search, and are significantly more qualified than social media leads. The average marketer made 145 website updates in 2012 – assuming the majority of those changes are new blog articles , that’s around 4 fresh articles each week!

Sysomos 88

Sysomos Hubspot SEO ROI 88