Webbiquity SMM

OCTOBER 5, 2012

Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. For a more up-to-date look at marketing strategy, check out the Best B2B Marketing and Sales Strategy Guides and Insights of 2011. The One Effective Use of Facebook for B2B Marketing (March 9, 2010).

Vocus 155

Vocus B2B Social Media Statistics 155

Unmetric

OCTOBER 25, 2019

It began when I was at my previous company in the enterprise peer-to-peer data backup space. Determined to figure out how to make social media work for the company, I began tracking other B2B brands at the time and recording my findings in an Excel sheet. In 2012, it was a free lunch for any brand that had a presence.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. by B2B Digital Marketing. ” Exclusive: New Google+ Study Reveals Minimal Social Activity, Weak User Engagement by Fast Company.

Google 216

Google Tips Bookmarklet SEO 216

Writtent Blog

APRIL 23, 2013

LinkedIn doesn’t have the same mass appeal as Twitter, or the billion members of Facebook, but that’s just fine. It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal. Company Pages. Much like on Facebook, the first thing visitors to your LinkedIn company page will see is your banner image.

B2B 107

B2B LinkedIn Tips Marketing 107

Visually SM

AUGUST 19, 2020

But with so many social media platforms out there, how can your company make such a big decision? Every company that wants to keep competitive in the current market should look forward to building a social media presence and sticking to it. Good customer experience is another goal for companies entering social media channels.

Social Media 130

Social Media Brands Reddit Platform 130

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. The number of worldwide social media users is projected to grow from 2.1 billion by 2018.

Social Media 100

Social Media Marketing Survey Metrics 100

Sprout Social

MAY 10, 2019

According to Alexa rankings of the top 500 sites on the web, YouTube is second only to its parent company, Google, which is perhaps not surprising, but even more impressive when you consider the fact that it’s beating out Facebook, top Chinese search engine Baidu and Wikipedia, just to name a few. Let us know on Twitter @SproutSocial!

YouTube 111

YouTube Strategy B2B Marketing 111

Ari Herzog

NOVEMBER 12, 2012

Press releases and corporate write-ups across the web talk about the company’s production of electronics for Redbox , NASA , Nokia , and Ford — to name a tiny few consumer brands you may recognize. The company went social this fall, as CMO Catherine Hernandez-Blades elaborated in the company’s first blog post.

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Kikolani

AUGUST 24, 2012

10 B2B Companies That Create Exceptional Content – Examples of B2B companies that create great content and get inbound marketing right. Social network demographics in 2012 – Do you know how old the average Twitter or Facebook user is? Be sure to follow Kristi on Twitter , Facebook , and Google+.

Mashup 117

Mashup Resources How To Remix 117

Webbiquity SMM

SEPTEMBER 10, 2012

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Stacey Acevero. Meghan Biro. MeghanMBiro.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. 90% of companies with 100 or more employees use social media in their marketing mix. MediaPost ). MediaPost ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Convince & Convert

JANUARY 7, 2016

He co-authored “The B2B Social Media Book” back in 2012 and brings his specialist insight into B2B marketing strategy to the Content Pros Podcast. Jeff’s Twitter. Jeff discusses the pros and cons of the controversial gated content topic, sharing valuable ideas from both sides of the debate. Resources: Eloqua.

Content 60

Content B2B How To Energy 60

Koka Sexton

JANUARY 14, 2013

Then there was 2007 when I joined Twitter and it all started to make sense. A Twitter profile should be as mandatory as an email address and phone number for sales people. If you dont think there is a reason to have a Twitter profile, read The Ultimate Guide to on How to Use Twitter for Social Selling. ” Peter F.

B2B 92

B2B Social CRM LinkedIn Class 92

Writtent Blog

JUNE 25, 2013

Would you read something about a 2012 political election, or best practices for using MySpace? Twitter Keyword Streams. The only thing quicker than Google’s capacity for crawling and indexing content is Twitter, one of the world’s fastest-moving social media networks. Twitter Lists. Probably not. Remember Yahoo Answers?

Tools 91

Tools Content Blogger Curation 91

Webbiquity SMM

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Most effectively use Twitter advertising?

Tools 192

Tools Twitter Tips HootSuite 192

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Explain to the folks at home why your company is called Argyle Social. This episode features Christopher S.

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Explain to the folks at home why your company is called Argyle Social. This episode features Christopher S.

B2B 120

B2B Software Social Media Survey 120

Oktopost

JULY 28, 2020

But the art of using social media as a salesperson to build an empire has recently found its way into B2B sales organizations to help discover the right prospects, build trusted relationships and ultimately drive revenue. Look for what the company cares about. Take a close look at what the people of that company find interesting.

B2B 103

B2B LinkedIn Training Research 103

Sprout Social

FEBRUARY 27, 2017

Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. Twitter Statistics. Instagram drives the most engagement per post compared to any social network–84 times more than Twitter, 54 times more than Pinterest and 10 times more than Facebook. Twitter Statistics.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Convince & Convert

FEBRUARY 8, 2016

The scene above is the same in every company. In 2012, a group of marketers got together to find a better way. Agile has proven to be so powerful, it is used by Google, Facebook, Yahoo, Amazon, and just about every other leading technology company today. Techvalidate ). 70% of the content we create never gets utilized.

Content 60

Content Marketing Process Energy 60

Webbiquity SMM

OCTOBER 23, 2012

Twitter isn’t just for the birds anymore. According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. Twitterers collectively post a billion tweets every three days. Twitterers collectively post a billion tweets every three days.

Tools 203

Tools Tips Twitter Klout 203

Sprout Social

JUNE 27, 2023

In 2012 while working and traveling for Phi Delta Theta General Headquarters, he launched The Traveling Unicorn , an Instagram account documenting his journeys—but in a unicorn mask. We work with some really cool brands, but we can only do so much in co-marketing with those companies that ship with us.

Travel 93

Travel B2B Automotive Campaign 93

Webbiquity SMM

DECEMBER 4, 2012

What’s the best time of day to post updates on Twitter or Facebook? How can you make sure your company’s social media policy doesn’t run afoul of employment law? Find the answers to those questions and many more here in almost two dozen of the best social media guides, tips, tools, insights and rants of 2012.

Social Media 213

Social Media Resources Tips Policies 213

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). Why Now Is The Time To Build Your Personal Brand by B2B Marketing Insider.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

AUGUST 11, 2015

And with Google+ being deprecated , social networking now primarily means the “big three” of Facebook, Twitter and LinkedIn, plus Pinterest now at #4. population gets its daily news there; and 77% of B2C companies have acquired a customer through Facebook. 81% of B2B marketers use Facebook to distribute content.

Social Networking 100

Social Networking B2B Paper.li LinkedIn 100

Convince & Convert

MARCH 3, 2010

corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing. Remember, the most important customer of EVERY company is Google. Forrester Research shows that from 2009-2014, U.S. I wasn’t talking to you.) (If

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Koka Sexton

NOVEMBER 28, 2012

I am always amused when people talk about the value of Facebook in B2B and that it can’t generate leads. Facebook’s site says they have one billion monthly active users as of October 2012. Does Facebook generate B2B sales leads? cost per lead. That’s an example of a positive ROI on social media.

B2B 103

B2B Facebook ROI Campaign 103

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( 01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing.

Statistics 50

Statistics Social Media B2B Hubspot 50

Mindjumpers

SEPTEMBER 18, 2012

Facebook and Twitter tend to be the first choice for most brands. Media companies chose Twitter. Twitter has proven to be a very successful platform for Media companies. Electronics companies are the second most successful industry on Twitter. How Social Is B2B? Infographic].

Platform 268

Platform Brands Automotive Tumblr 268

Webbiquity SMM

JULY 14, 2015

People expect to hear back from the brands they interact with on Twitter and other social networks. And when they report a problem or issue, they expect to hear back quickly: 53% of consumers on Twitter expect a response within the hour. Know your market (B2B). are now active on at least one social network, up from 67% in 2012.

Social Media 80

Social Media Marketing Statistics Tumblr 80

Webbiquity SMM

JULY 7, 2014

For job seekers, it’s a portal into new opportunities, connections and references,” Scott Gillum offers half a dozen tips for job seekers to make the most of the platform, including keeping your past up to date: “Companies go out of business or are acquired all the time. Want more followers for your company page?

LinkedIn 200

LinkedIn B2B Social Networking Groups 200

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? 71% of companies now have a presence on Facebook. 59% are on Twitter, and 43% use a company blog for marketing. Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. As a key driver of both traffic and online visibility, LinkedIn is a key component in any B2B firm’s web presence optimization framework. Marketing with LinkedIn.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Convince & Convert

FEBRUARY 2, 2012

Next week’s guest is Scott Monty from Ford Motor Company. Taulbee’s company put together and is staffing, right now as we discuss this, the Super Bowl Social Media Command Center. Jay: To me, the whole joy of Twitter, the whole reason for Twitter’s existence, was that it wasn’t Facebook.

Social Media 116

Social Media Committee Team Questions 116

Mindjumpers

AUGUST 28, 2012

Ten years ago, sites like Facebook, Twitter and LinkedIn were yet to exist. of companies that use Facebook, 11.4% of companies that use Twitter and 10.9% of companies that use LinkedIn. billion last year in advertising alone – and the estimate for 2012 surpasses $5 billion.

Strategy 228

Strategy Facebook Metrics Advertising 228

Convince & Convert

MARCH 8, 2013

LinkedIn, too, has potential, especially in the B2B market and with the recent changes they have made. While the percentage of brands using Facebook and Twitter has mostly leveled off, Simply Measured released a study recently showing a jump in Instagram adoption by these same companies. via eMarketer. via eMarketer.

Curation 127

Curation Content How To LinkedIn 127

Twist Image

AUGUST 16, 2012

These were all real companies, they insisted, with soaring revenue and healthy profits. Of course, even bloodied, none of these companies is going out of business. Last time I checked, Groupon was a daily-deal retail business, Facebook was an online social network and Zynga was a gaming company. Companies need time.

Social Media 102

Social Media Adwords Advertising LinkedIn 102