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A digital media framework for smart marketing communications

Sherrilynne Starkie

Almost half of Canada’s population, 46 per cent, are on LinkedIn. LinkedIn is introducing more social features and is becoming more content friendly. Time spent reading newspapers is down 75 per cent since 2011. per cent since 2011. A balanced communications strategy is going to maximize the return on investment.

Marketing 199
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What vertical networks mean for the future of social media

Sprout Social

Vertical social networks are niche social media platforms centered around the interests of hyper-specific communities. Every day people are taking their posting habits away from main feeds and into more private options, like subreddits and Facebook Groups. — Twitter Communities (@HiCommunities) January 5, 2022.

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Bringing Open Community To Public Relations

Waxing UnLyrical

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

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12 CEOs You Should Be Following on Social Media

Social Media Strategies Summit

And for another, the business community seems to like it too. Whether you’re looking for some great new content to add to your feed or maybe some inspiration for your own CEO’s channels, we’ve rounded up a list of some of the greats you should consider following. Profiles: LinkedIn. Profiles: LinkedIn. Profiles: LinkedIn.

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Alicia Cowan’s Best of the Blogs 2011

Absolute PA

2011 was a busy year for me: As I approached my third year in business I changed direction, practically starting from scratch and re-branded. Before I head off, I wanted to reflect on the year with a walk down memory lane with you, and share the most popular posts of 2011. 7 Steps to setting up Your Twitter account (November 2011).

Twitter 65
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Alicia Cowan’s Best of the Blogs 2011

Absolute PA

2011 was a busy year for me: As I approached my third year in business I changed direction, practically starting from scratch and re-branded. Before I head off, I wanted to reflect on the year with a walk down memory lane with you, and share the most popular posts of 2011. 7 Steps to setting up Your Twitter account (November 2011).

Twitter 58
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Webinar Recap: A Decade in Social Media. What’s Now. What’s Next?

Ignite Social Media

We kicked off the webinar with Lisa Braziel, our SVP, talking about how she was one of the original community managers in 2007. Facebook brand pages didn’t exist in 2007 and the focus was around one to one engagement and community building. During this time, LinkedIn was the first to go public and Facebook soon followed.