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Your 2011 Digital Marketing Reboot

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It's the beginning of January, so before things start to pick up and all of your New Year's Resolutions for 2011 become things you'll think about (once again) this coming December, why not commit to a Digital Marketing Reboot? Here are the 6 questions you should answer and then act on as soon as possible: Are you committed to a real strategy?

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It's All About The Reputation

Small Business Mavericks

The only question to ask, really, is what kind of online marketing are you going to do? Proactive online reputation management is staying active. You can follow any responses to this entry through the RSS 2.0 » It’s All About The Reputation Online marketing is no longer an option.

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What's your social currency?

Akamai Marketing

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. 640 Million on Facebook. Million users on YouTube.

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Measuring Public Relations Outcomes With Seth Duncan

Waxing UnLyrical

Here are the questions I asked Seth today (and so many other folks responded too): What is your definition of outcomes in public relations? Now, you might think some of these are really basic questions, but the truth is that they can still flummox practitioners who’ve had years, even decades of experience.

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A Thousand Little Cuts of Social Media – A Kaizen Approach

Akamai Marketing

The tenants of Kaizen’s small steps are asking small questions, visualizing small success and taking small actions. Kaizen encourages us to ask simple questions of ourselves, our employees and within the context of social media, I would add customers. Start by asking your employees simple questions about social media.

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Is Twitter Still A Good Marketing Tool? | Small Business Mavericks

Small Business Mavericks

Twitter has posted some impressive numbers about its service and Frank at Marketing Pilgrim has picked up on them, and he’s asking some really pertinent questions. If you believe that the 177 million tweets sent on March 11, 2011 are all valuable tweets, and not just frivolous nonsense, please stand up. Not likely.

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The Art And Innovation Of Listening

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As the interest surrounding social media monitoring tools continues to grow, it begs the question: Why are brands spending so much money on social media monitoring platforms when plenty of free and easy-to-access tools already exist? Social 2011. social 2011. It's big business and these services are pulling in the big bucks.

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