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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand.

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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

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Indian Companies on Twitter – A Usage Study

The Marketing Blog

of tweets, tweet type, conversation type. Reply Sorav Jain March 8, 2010 at 5:10 pm Very good analysis. Though looking for some more deeper analysis on the sales front or on overall impact on business (may be more qualitative, focus groups / individual interviews from the CEOs or MDs of the most activities companies on twitter).

Study 180
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Home is where your brand is: A blueprint to build and maintain your brand

Sprout Social

If you’re anything like we were, you might not have the time or budget for traditional qualitative research with focus groups. We were able to tap into the thousands of conversations they’d collectively had with our prospects and customers to understand what was motivating them to buy Sprout or why they were choosing not to.

Brands 126
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10 Reasons Market Research is Critical to Social Media

Adam Cohen

Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. Wouldn’t you want to leverage that insight to avoid a misdirection in using social media?

Research 265
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Barcamp Delhi 5: Spreading the Word out !

The Marketing Blog

The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. I write about Social Media and how it is being used as a conversational channel by individuals and organizations. The scope of my blog-posts span across the Enterprise 2.0

Startup 109
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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Twitter is a living focus group. Business has wanted to eavesdrop on customer conversations since the time of Pompeii, and now they can. The description notes that it was created for the Doritos Crash the Super Bowl crowdsourced video contest in 2010.

Sentiment 115