Convince & Convert

JANUARY 9, 2012

Twitter is a living focus group. Business has wanted to eavesdrop on customer conversations since the time of Pompeii, and now they can. Did the agency use a crowdsourced idea to devise the talking bag concept? On YouTube, this commercial for a talking Doritos bag was uploaded as a response video.

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Convince & Convert

JANUARY 9, 2012

Twitter is a living focus group. Business has wanted to eavesdrop on customer conversations since the time of Pompeii, and now they can. Did the agency use a crowdsourced idea to devise the talking bag concept? On YouTube, this commercial for a talking Doritos bag was uploaded as a response video.

Sentiment 86

Sentiment Sysomos Crowdsourcing Visible Technologies 86

Convince & Convert

JUNE 23, 2010

What is the next generation of crowdsourcing? Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. This is where crowdsourcing comes in. Embrace these people. We know better now.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121