Jason Yormark

AUGUST 30, 2009

For those of you looking for the quick and dirty, Socialnomics reads quick, is filled with interesting real world stories, and is basically 265 pages of argument that social media is not only here, but ready to transform the way we live our lives and do business (his tagline actually).

Review 209

Review Case Study Postrank Study 209

Waxing UnLyrical

NOVEMBER 19, 2010

In 2008, investment and securities trading company Bear Sterns was forced to sell itself to JP Morgan Chase for $10 a share after rumors were spread about the company going bankrupt. Companies must protect their reputation in light of rumors, especially those that are defamatory. Regardless, thanks for visiting!

Creative Commons 193

Creative Commons Reputation Flickr Film 193

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. The results?

Postrank 151

Postrank Campaign Tourism Social Media 151

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S. In fact, a search for “social media agencies&# on Google yields more than 41 MILLION matching Web pages.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Waxing UnLyrical

DECEMBER 24, 2010

Get Shareaholic test Filed under Public Relations , Social Media | Tags: christmas , evangelizers , jesus as a crowdsourcer | Comments (3) Site settings comment help? And its an honour for me, as a Portuguese, to see that a portuguese company is mentioned worldwide! Regardless, thanks for visiting! Thanks for sharing!

Crowdsourcing 216

Crowdsourcing Creative Commons Postrank Class 216

Waxing UnLyrical

SEPTEMBER 13, 2010

Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them. We’ll pick up where we left off last week, discussing social media ROI. Thanks so much for stopping by WUL! Regardless, thanks for visiting! Read All About It!

Class 134

Class Postrank Tourism Blogroll 134

Waxing UnLyrical

OCTOBER 27, 2010

Although not quite as simple as school’s fire drill, having a crisis plan serves the same purpose: to keep everyone in the company (including its reputation) safe. One of the most energetic young voices in social media, you can easily connect with Narciso on Twitter. Thanks so much for stopping by WUL!

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Class Creative Commons Postrank Flickr 179

Waxing UnLyrical

NOVEMBER 14, 2010

Though he mostly blogs about woodworking, he actually works in social media. Get Shareaholic test Filed under Public Relations , Social Media , Weekly Roundup | Tags: blogroll , davina brewer | Comments (11) Site settings comment help? As always in good company with the Tinu and the others. Dave lays out how.

Blogroll 214

Blogroll Class Postrank Comments 214

Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# If you don’t disclose that someone’s blog post about you is not a piece of earned media, you lose credibility. Alas, the issue is even stickier for bloggers than it is for companies. My opinion on this is nuanced.

Class 184

Class Blogger Issues Review 184

Waxing UnLyrical

FEBRUARY 1, 2011

Market mix modeling is an option (and one that he mentioned) but not inexpensive, so out of the reach of many companies. Seth mentioned using web analytics, and acknowledged that correlating PR activities to offline business outcomes is more difficult. Just ask your customers, ‘Where did you hear about us?’ Read All About It!

Postrank 193

Postrank Metrics Tourism WordPress 193

Waxing UnLyrical

NOVEMBER 7, 2010

Why: Danny Brown , Gini Dietrich and I talk about PR, blogging, social media and cow manure. How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now. 5 takeaways on social media and politics , by Dave Fleet. Do you really need another reason?

Class 144

Class Creative Commons Postrank Conference 144

Waxing UnLyrical

DECEMBER 14, 2010

Knowing social media. Whether we like it or not, social media is creeping into more and more of what we do. Being across the various social mediums not only helps with building relationships, but emphasizes being concise in your messaging. That got a big “check&# from me. Can you help me tie my shoelaces?”

Class 227

Class How To Applications Course 227

Waxing UnLyrical

SEPTEMBER 30, 2010

He does his best to stay informed on politics, tech, music, cultures, and social media. Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. Regardless, thanks for visiting!

YouTube 135

YouTube Postrank Class Tourism 135

Waxing UnLyrical

FEBRUARY 5, 2011

Frankly, it seems absolutely ridiculous to me that companies are paying $3 million for the chance to get one ad – ONE – aired. And if consumers cannot remember the companies or the products, the commercials do not lead to sales. The other half of me is rolling her eyes. “Get over yourself,&# says Other Half.

Class 124

Class Postrank Comments Tourism 124

Waxing UnLyrical

JANUARY 23, 2011

Your company is merging. Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO!

Class 119

Class Postrank Tourism WordPress 119

Waxing UnLyrical

FEBRUARY 8, 2011

It started as an email conversation with a friend while I was flying back from the 2009 PRSA International Conference in San Diego. The question was: what is the importance of lists (specifically in social media), and how does one get on them? Lists are as important as you think they are. Regardless, thanks for visiting!

List 161

List Class How To Comments 161

Waxing UnLyrical

JANUARY 13, 2011

I always referred to it as something like “a website with dynamic content and social media capabilities.” Get Shareaholic test Filed under Public Relations , Shanan Sorochynski , Social Media | Tags: blogging , higher ed , post-secondary , Social Media , university | Comments (13) Site settings comment help?

Project 170

Project How To Class Posterous 170

Waxing UnLyrical

NOVEMBER 4, 2010

For the rest of my site, I made my 404 error message a little funny rather than using the generic one from my hosting company. I like these little "technical" posts. gotta write more of my own. when I actually know how to do something ;-) I think my blog tries to use pretty permalinks so it redirects back to the blogs front page if it can.

Class 241

Class Tumblr Template Templates 241

Waxing UnLyrical

OCTOBER 14, 2010

He does his best to stay informed on politics, tech, music, cultures, and social media. Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. Regardless, thanks for visiting!

Class 178

Class Flickr WordPress Template 178

Waxing UnLyrical

NOVEMBER 10, 2010

And Bryce has already talked about how social media changed his life. But they happen, more and more, because I’m trying to show, through my blog, that I’m committed to spreading the good word about public relations, social media, and measurement. Social karma works in strange ways.

Class 226

Class Blogosphere Blogger Creative Commons 226

Waxing UnLyrical

DECEMBER 6, 2010

It was Robin Ferrier’s Social is as Social Does , where she asked, point-blank: You know the difference between Facebook, Twitter, LinkedIn, and blogs. You know the standard refrain: Social media is about talking with – not talking to – your audience. The truth is, we can all stand to be more social.

Class 211

Class Comments Eventful Conversation 211

Laurel Papworth

AUGUST 3, 2010

In 2007 I blogged on Kevin07 portal: We will see more of ‘static portal hybrid hosted social networks’ for a while – companies and government distancing themselves from the challenges of social networks by outsourcing to social network platforms. That’s how it works. Please spell out I.R.O.N.Y

Mashup 100

Mashup Flash Mob Avatar Technorati 100

Waxing UnLyrical

DECEMBER 4, 2010

Even if Fast Company tries to tell you so. Get Shareaholic test Filed under Philanthropy , Public Relations , Social Media | Tags: digital death , fundraising , nonprofits , Philanthropy | Comments (34) Site settings comment help? If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email.

Class 233

Class Campaign Klout Influencer 233

Waxing UnLyrical

JANUARY 7, 2011

. “Instead, you tried to flatter me when I wanted to make sure I would provide value [which I did, I wanted to make sure it would be useful to a bunch of health care suits] by saying, and I quote from your earlier email, ‘my sense just from seeing all your activity in all the social media forums is that you would have a lot to offer!!’

Class 207

Class How To Health Care Comments 207

The Way of the Web

APRIL 7, 2011

A nice free T-shirt – and they’re one of those rare companies that actually sends things outside of the U.S I’m not a heavyweight tech blogger, and tend to be somewhere above average on most of the ranking services I’m registered on – e.g. AdAge, Technorati, Wikio, PostRank etc, etc. million.

CPM 33

CPM Marketing Postrank NoFollow 33

Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Then measure it.You can use Google Analytics, PostRank or even (GASP!) Or someone said you should so your considering it. Then live it.

Press Release 238

Press Release Technorati Klout Metrics 238

Techipedia: Tamar Weinberg

JUNE 16, 2010

If you look around the social web a lot like me, you will agree that most social media campaigns suck. Some people think social media is just fun. What do you think about using social media for business? Make sure all your social media profiles are complete with the most relevant information.

Questions 277

Questions Social Media How To Postrank 277

Waxing UnLyrical

JANUARY 25, 2011

Yes, they ARE a third-party provider of a service (a “space” for artisans to sell crafts online) but they’re a company valued at over $100 million, with a clearly defined policy on hateful and offensive items. What a silly situation for a multi-million dollar company to get itself into. Regardless, thanks for visiting!

Class 215

Class Policies Flickr Comments 215

Waxing UnLyrical

SEPTEMBER 27, 2010

Are you what they’d call a social media “guru,&# or are you just a concerned citizen trying to get AT&T to up its game? I’m also in the entertainment industry and enjoy tweaking the nipple of large multi-national telecom companies that annoy me on a daily, if not hourly basis. Goats, not sheep.

Wireless 185

Wireless Class Feed Feedly 185

Waxing UnLyrical

JANUARY 26, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Like Stuff On Facebook? If a company is going to make money off my “likes,&# shouldn’t I get a piece of the pie , as Beth Harte said (and I agree) on Facebook?

Class 268

Class Facebook Privacy Public Domain 268

Waxing UnLyrical

JANUARY 27, 2011

I’m a social media expert as seen on.” By now, everyone is some kind of social media “expert.” The press person took a very firm stance, saying his integrity was not for sale and covering costs doesnt influence his decisionsand that he doesnt work with that type of company. And that was it. Read All About It!

Class 279

Class Press Release Flickr Comments 279

Waxing UnLyrical

NOVEMBER 1, 2010

The advent of digital and social media has made this challenge far more complex and vital than ever before. On his blog , Nick says: “Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them.&# Read All About It!

Class 258

Class Education Metrics Creative Commons 258

Waxing UnLyrical

DECEMBER 7, 2010

And now, with social media, we’re extending that quest to the social Web. After all, who wants to do business with a company that has a “bad&# name? Because they believe in the overall “goodness&# of that organization. It’s a name they feel comfortable being associated with. Read All About It!

Reputation 183

Reputation Postrank Class Tourism 183

Waxing UnLyrical

DECEMBER 2, 2010

1 We preach connections and relationships in social media, so it is very much about "who you know." When another person within a company will vouch for a candidate, it reduces some of the risk of an unknown hire. Mark as read Approve comment Shonali, good post and glad to see you included Ginis 8 Interviewing tips.

Class 208

Class Applications Creative Commons Organization 208

Waxing UnLyrical

OCTOBER 25, 2010

Even if more and more people are starting to question the efficacy of these initiatives , it seems companies don’t want to be left out in the cold by not jumping on the pink bandwagon. First , you can’t get away from how pink, and by association breast cancer, rule October when it comes to causes and awareness. Read All About It!

Class 248

Class Avatar Cause marketing Postrank 248

Waxing UnLyrical

SEPTEMBER 14, 2010

This was why I was so disappointed in the Mashable article from about a month ago on “ the future of public relations and social media &# because, despite the word count, quotes from 14 PR pros (some of whom I know and respect mightily), and pretty screen shots, pretty much its entire thrust was that PR = press releases = publicity = PR.

Press Release 266

Press Release Class Industry Comments 266