Paying Homage to the Social Technographics Ladder
Ignite Social Media
SEPTEMBER 16, 2021
As I understand it, the trio at Forrester built the Social Technographics framework for their excellent book, Groundswell , and it was a helpful way for those of us in the space to explain how people were engaging with sites like Friendster, MySpace, Blogger and Facebook. Social Technographics Today . Why Do People Use Facebook? .
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